Meilleurs agents IA pour la génération de leads

Meilleurs agents IA pour la génération de leads comparés

Le prix est le tarif d'entrée publié par l'éditeur. Une offre gratuite ou un essai n'apparaît que si la page des prix le dit.

Classement

L'ordre regarde l'adéquation au travail, l'autonomie, les contrôles, les intégrations, l'accès et le caractère public du produit.

Prix, fonctions et fiches

1. 1

   Clay

   Custom research and enrichment waterfalls

   Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.

   Prix

   From $185/mo

   Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.

   Fonctions

   Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

   Tarif et fonctions de Clay/Alternatives à Clay

2. 2

   Apollo

   A large contact database with a free plan

   Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.

   Prix

   Free, then $49/user/mo

   Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.

   Fonctions

   Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.

   Tarif et fonctions de Apollo/Alternatives à Apollo

3. 3

   ZoomInfo

   A contact database with a free Lite plan

   ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.

   Prix

   Free Lite, then custom

   ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.

   Fonctions

   API, MCP. A person searches and exports. Credits are spent when data or AI work is used.

   Tarif et fonctions de ZoomInfo/Alternatives à ZoomInfo

4. 4

   PhantomBuster

   A list built from public profiles

   PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.

   Prix

   Trial, then $56/mo billed annually

   phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.

   Fonctions

   HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.

   Tarif et fonctions de PhantomBuster/Alternatives à PhantomBuster

5. 5

   HubSpot Breeze

   Capturing and routing leads you already receive

   Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.

   Prix

   Free CRM, hubs from $15/seat/mo

   Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.

   Fonctions

   HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

   Tarif et fonctions de HubSpot Breeze/Alternatives à HubSpot Breeze

6. 6

   lemlist

   A lead database tied to outreach

   lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.

   Prix

   From $55/mo

   lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.

   Fonctions

   HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.

   Tarif et fonctions de lemlist/Alternatives à lemlist

7. 7

   Reply.io

   A small monthly data credit inside the sender

   Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.

   Prix

   From $49/user/mo billed annually

   Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.

   Fonctions

   Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.

   Tarif et fonctions de Reply.io/Alternatives à Reply.io

8. 8

   Instantly

   Turning a finished list into outbound email

   Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.

   Prix

   From $47/mo

   Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.

   Fonctions

   Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.

   Tarif et fonctions de Instantly/Alternatives à Instantly

9. 9

   11x Alice

   Outbound prospecting when the lead is a meeting

   Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.

   Prix

   Custom

   No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.

   Fonctions

   Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.

   Tarif et fonctions de 11x Alice/Alternatives à 11x Alice

Catégories proches

Les métiers voisins ont leur propre liste.

• Meilleurs agents IA pour les SDR
• Meilleurs agents IA pour la vente
• Meilleurs agents IA pour l'e-mail
• Meilleurs agents IA pour le marketing
• Meilleurs agents IA pour LinkedIn

Questions fréquentes

Chaque produit est noté sur 100 avec les mêmes six parties. Le rang suit le total, puis l'adéquation, puis le nom. Lire la méthode complète.