リード獲得向けAIエージェント
これらのツールは需要を見つけて整え、CRMにレコードを残します。Apollo、Clay、ZoomInfo Liteがデータ層です。メール送信は別の一覧です。
9 製品。料金と説明の確認日は 2026年10月5日。
リード獲得向けAIエージェント の比較
価格は各社が公開している開始価格です。無料プランや試用は、価格ページに書いてあるときだけ載せます。
| 製品 | 料金 | 無料プランまたは試用 | 主な機能 | 連携 | 向いている用途 | 利用者の声 |
|---|---|---|---|---|---|---|
| Clay #1 | From $185/mo | 無料プラン | A research agent that fills a go-to-market table. | Salesforce, HubSpot, Instantly, Outreach | Custom research and enrichment waterfalls | 出典付きのコメントはありません。 |
| Apollo #2 | Free, then $49/user/mo | 無料プラン | A contact database with sequences and an AI assist. | Salesforce, HubSpot, Gmail, Slack | A large contact database with a free plan | 出典付きのコメントはありません。 |
| ZoomInfo #3 | Free Lite, then custom | 無料プラン | B2B contact and company data, with a permanent free Lite plan. | API, MCP | A contact database with a free Lite plan | 出典付きのコメントはありません。 |
| PhantomBuster #4 | Trial, then $56/mo billed annually | 試用 | Cloud automations that pull public profiles and run LinkedIn steps. | HubSpot, n8n, Zapier, Make | A list built from public profiles | 出典付きのコメントはありません。 |
| HubSpot Breeze #5 | Free CRM, hubs from $15/seat/mo | 無料プラン | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | Capturing and routing leads you already receive | 出典付きのコメントはありません。 |
| lemlist #6 | From $55/mo | 試用 | Outbound email, with LinkedIn and calling on the higher plan. | HubSpot, Salesforce, Pipedrive, Clay | A lead database tied to outreach | 出典付きのコメントはありません。 |
| Reply.io #7 | From $49/user/mo billed annually | 試用 | Cold email volume, with a multichannel plan and an AI SDR add-on. | Salesforce, HubSpot, Pipedrive, Close | A small monthly data credit inside the sender | 出典付きのコメントはありません。 |
| Instantly #8 | From $47/mo | 記載なし | Cold email infrastructure with an AI reply layer. | Clay, HubSpot, Salesforce, Zapier | Turning a finished list into outbound email | 出典付きのコメントはありません。 |
| 11x Alice #9 | Custom | 記載なし | An AI SDR sold to run outbound. | Salesforce, HubSpot | Outbound prospecting when the lead is a meeting | 出典付きのコメントはありません。 |
ランキング
仕事への適合、自律性、制御、連携、始めやすさ、情報の公開度で並べています。
| # | エージェント | 向いている用途 | 料金 | 無料プラン | 自律度 | 連携 | スコア |
|---|---|---|---|---|---|---|---|
| 1 | Clay | Custom research and enrichment waterfalls | From $185/mo | あり | Semi-autonomous | Salesforce, HubSpot, Instantly +2 | 内訳90
|
| 2 | Apollo | A large contact database with a free plan | Free, then $49/user/mo | あり | Semi-autonomous | Salesforce, HubSpot, Gmail +2 | 内訳84
|
| 3 | ZoomInfo | A contact database with a free Lite plan | Free Lite, then custom | あり | Copilot | API, MCP | 内訳77
|
| 4 | PhantomBuster | A list built from public profiles | Trial, then $56/mo billed annually | 試用 | Semi-autonomous | HubSpot, n8n, Zapier +1 | 内訳76
|
| 5 | HubSpot Breeze | Capturing and routing leads you already receive | Free CRM, hubs from $15/seat/mo | あり | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | 内訳74
|
| 6 | lemlist | A lead database tied to outreach | From $55/mo | 試用 | Semi-autonomous | HubSpot, Salesforce, Pipedrive +3 | 内訳69
|
| 7 | Reply.io 部分的な適合 | A small monthly data credit inside the sender | From $49/user/mo billed annually | 試用 | Semi-autonomous | Salesforce, HubSpot, Pipedrive +2 | 内訳67
|
| 8 | Instantly 部分的な適合 | Turning a finished list into outbound email | From $47/mo | なし | Semi-autonomous | Clay, HubSpot, Salesforce +1 | 内訳64
|
| 9 | 11x Alice 部分的な適合 | Outbound prospecting when the lead is a meeting | Custom | なし | Autonomous | Salesforce, HubSpot | 内訳63
|
順位 1
Clay90
Custom research and enrichment waterfalls
- 料金
- From $185/mo
- 無料プラン
- あり
- 自律度
- Semi-autonomous
- 連携
- Salesforce, HubSpot, Instantly
内訳90
- Fit for the job29/30
- Autonomy16/20
- Controls14/15
- Integrations14/15
- Access8/10
- Evidence9/10
順位 2
Apollo84
A large contact database with a free plan
- 料金
- Free, then $49/user/mo
- 無料プラン
- あり
- 自律度
- Semi-autonomous
- 連携
- Salesforce, HubSpot, Gmail
内訳84
- Fit for the job27/30
- Autonomy12/20
- Controls13/15
- Integrations14/15
- Access9/10
- Evidence9/10
順位 3
ZoomInfo77
A contact database with a free Lite plan
- 料金
- Free Lite, then custom
- 無料プラン
- あり
- 自律度
- Copilot
- 連携
- API, MCP
内訳77
- Fit for the job26/30
- Autonomy10/20
- Controls12/15
- Integrations13/15
- Access7/10
- Evidence9/10
順位 4
PhantomBuster76
A list built from public profiles
- 料金
- Trial, then $56/mo billed annually
- 無料プラン
- 試用
- 自律度
- Semi-autonomous
- 連携
- HubSpot, n8n, Zapier
内訳76
- Fit for the job22/30
- Autonomy14/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence9/10
順位 5
HubSpot Breeze74
Capturing and routing leads you already receive
- 料金
- Free CRM, hubs from $15/seat/mo
- 無料プラン
- あり
- 自律度
- Semi-autonomous
- 連携
- HubSpot CRM, Gmail, Slack
内訳74
- Fit for the job20/30
- Autonomy13/20
- Controls12/15
- Integrations14/15
- Access6/10
- Evidence9/10
順位 6
lemlist69
A lead database tied to outreach
- 料金
- From $55/mo
- 無料プラン
- 試用
- 自律度
- Semi-autonomous
- 連携
- HubSpot, Salesforce, Pipedrive
内訳69
- Fit for the job18/30
- Autonomy13/20
- Controls11/15
- Integrations11/15
- Access8/10
- Evidence8/10
順位 7
Reply.io67
A small monthly data credit inside the sender
- 料金
- From $49/user/mo billed annually
- 無料プラン
- 試用
- 自律度
- Semi-autonomous
- 連携
- Salesforce, HubSpot, Pipedrive
内訳67
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence8/10
順位 8
Instantly64
Turning a finished list into outbound email
- 料金
- From $47/mo
- 無料プラン
- なし
- 自律度
- Semi-autonomous
- 連携
- Clay, HubSpot, Salesforce
内訳64
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations12/15
- Access6/10
- Evidence7/10
順位 9
11x Alice63
Outbound prospecting when the lead is a meeting
- 料金
- Custom
- 無料プラン
- なし
- 自律度
- Autonomous
- 連携
- Salesforce, HubSpot
内訳63
- Fit for the job17/30
- Autonomy16/20
- Controls10/15
- Integrations11/15
- Access2/10
- Evidence7/10
価格、機能、要約
1
Clay
Custom research and enrichment waterfalls
Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.
- 料金
- From $185/mo
- Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
- 主な機能
- Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.
2
Apollo
A large contact database with a free plan
Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.
- 料金
- Free, then $49/user/mo
- Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
- 主な機能
- Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.
3
ZoomInfo
A contact database with a free Lite plan
ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.
- 料金
- Free Lite, then custom
- ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
- 主な機能
- API, MCP. A person searches and exports. Credits are spent when data or AI work is used.
4
PhantomBuster
A list built from public profiles
PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.
- 料金
- Trial, then $56/mo billed annually
- phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.
- 主な機能
- HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.
5
HubSpot Breeze
Capturing and routing leads you already receive
Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.
- 料金
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- 主な機能
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
6
lemlist
A lead database tied to outreach
lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.
- 料金
- From $55/mo
- lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
- 主な機能
- HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.
7
Reply.io
A small monthly data credit inside the sender
Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.
- 料金
- From $49/user/mo billed annually
- Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
- 主な機能
- Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.
8
Instantly
Turning a finished list into outbound email
Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.
- 料金
- From $47/mo
- Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
- 主な機能
- Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.
9
11x Alice
Outbound prospecting when the lead is a meeting
Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.
- 料金
- Custom
- No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
- 主な機能
- Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.
AIエージェントとは
これらのツールは需要を見つけて整え、CRMにレコードを残します。Apollo、Clay、ZoomInfo Liteがデータ層です。メール送信は別の一覧です。
このリストの並び
このリストの上位には Clay, Apollo, ZoomInfo があります。順序は公開スコアで、広告枠ではありません。
比べる点
仕事、開始価格、結果を人がまだ承認するかを見てください。
- その製品が実際にやる仕事
- 公開価格、無料プラン、または明確な個別価格
- 顧客に届く前の確認
この種のソフトウェアの用途
同じ手順が繰り返されるときに使います。判断は人が持ちます。
- デモの前に開始価格を見る
- 汎用チャットではなく、この仕事の製品を比べる
- 長いメモは製品ページで読む
このリストの相手
仕事の中身が分かっていて、料金に日付のある製品を見たい人向けです。
公開されている開始価格
確認できた開始価格: Clay (From $185/mo), Apollo (Free, then $49/user/mo), ZoomInfo (Free Lite, then custom)。確認日は2026年10月5日。
選び方
まず仕事を合わせ、次に誰向けか、営業電話なしで始められるかを読んでください。
近いカテゴリ
隣の仕事には別の一覧があります。
よくある質問
採点方法
確認日 5 October 2026
すべての製品を同じ6項目で100点満点にします。順位は合計、適合、名前の順です。 方法の全文を読む.