Naar de inhoud

Beste AI-agenten voor leadgeneratie

Deze tools vinden en schonen vraag en leggen het record in de CRM. Apollo, Clay en ZoomInfo Lite zijn de datalaag. De mail versturen is een andere lijst.

9 producten. Prijzen en teksten gecontroleerd op 5 oktober 2026.

Beste AI-agenten voor leadgeneratie vergeleken

De prijs is het startbedrag dat de leverancier publiceert. Een gratis plan of proef staat er alleen als de prijspagina dat zegt.

Side-by-side comparison of pricing, free plan or trial, features, integrations, best fit, and sourced user comments
ProductPrijsGratis plan of proefFunctiesIntegratiesGeschikt voorWat gebruikers zeggen
Clay

#1

From $185/moGratis planA research agent that fills a go-to-market table.Salesforce, HubSpot, Instantly, OutreachCustom research and enrichment waterfallsGeen geciteerde opmerking.
Apollo

#2

Free, then $49/user/moGratis planA contact database with sequences and an AI assist.Salesforce, HubSpot, Gmail, SlackA large contact database with a free planGeen geciteerde opmerking.
ZoomInfo

#3

Free Lite, then customGratis planB2B contact and company data, with a permanent free Lite plan.API, MCPA contact database with a free Lite planGeen geciteerde opmerking.
PhantomBuster

#4

Trial, then $56/mo billed annuallyProefCloud automations that pull public profiles and run LinkedIn steps.HubSpot, n8n, Zapier, MakeA list built from public profilesGeen geciteerde opmerking.
HubSpot Breeze

#5

Free CRM, hubs from $15/seat/moGratis planAI agents sitting on the HubSpot CRM.HubSpot CRM, Gmail, Slack, SalesforceCapturing and routing leads you already receiveGeen geciteerde opmerking.
lemlist

#6

From $55/moProefOutbound email, with LinkedIn and calling on the higher plan.HubSpot, Salesforce, Pipedrive, ClayA lead database tied to outreachGeen geciteerde opmerking.
Reply.io

#7

From $49/user/mo billed annuallyProefCold email volume, with a multichannel plan and an AI SDR add-on.Salesforce, HubSpot, Pipedrive, CloseA small monthly data credit inside the senderGeen geciteerde opmerking.
Instantly

#8

From $47/moNiet vermeldCold email infrastructure with an AI reply layer.Clay, HubSpot, Salesforce, ZapierTurning a finished list into outbound emailGeen geciteerde opmerking.
11x Alice

#9

CustomNiet vermeldAn AI SDR sold to run outbound.Salesforce, HubSpotOutbound prospecting when the lead is a meetingGeen geciteerde opmerking.

Ranglijst

De volgorde kijkt naar taakfit, autonomie, controle, integraties, toegang en hoe openbaar het product is.

Plaats 1

Clay

90

Custom research and enrichment waterfalls

Prijs
From $185/mo
Gratis plan
Ja
Autonomie
Semi-autonomous
Integraties
Salesforce, HubSpot, Instantly
Uitsplitsing
  • Fit for the job29/30
  • Autonomy16/20
  • Controls14/15
  • Integrations14/15
  • Access8/10
  • Evidence9/10

Plaats 2

Apollo

84

A large contact database with a free plan

Prijs
Free, then $49/user/mo
Gratis plan
Ja
Autonomie
Semi-autonomous
Integraties
Salesforce, HubSpot, Gmail
Uitsplitsing
  • Fit for the job27/30
  • Autonomy12/20
  • Controls13/15
  • Integrations14/15
  • Access9/10
  • Evidence9/10

Plaats 3

ZoomInfo

77

A contact database with a free Lite plan

Prijs
Free Lite, then custom
Gratis plan
Ja
Autonomie
Copilot
Integraties
API, MCP
Uitsplitsing
  • Fit for the job26/30
  • Autonomy10/20
  • Controls12/15
  • Integrations13/15
  • Access7/10
  • Evidence9/10

76

A list built from public profiles

Prijs
Trial, then $56/mo billed annually
Gratis plan
Proef
Autonomie
Semi-autonomous
Integraties
HubSpot, n8n, Zapier
Uitsplitsing
  • Fit for the job22/30
  • Autonomy14/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence9/10

74

Capturing and routing leads you already receive

Prijs
Free CRM, hubs from $15/seat/mo
Gratis plan
Ja
Autonomie
Semi-autonomous
Integraties
HubSpot CRM, Gmail, Slack
Uitsplitsing
  • Fit for the job20/30
  • Autonomy13/20
  • Controls12/15
  • Integrations14/15
  • Access6/10
  • Evidence9/10

Plaats 6

lemlist

69

A lead database tied to outreach

Prijs
From $55/mo
Gratis plan
Proef
Autonomie
Semi-autonomous
Integraties
HubSpot, Salesforce, Pipedrive
Uitsplitsing
  • Fit for the job18/30
  • Autonomy13/20
  • Controls11/15
  • Integrations11/15
  • Access8/10
  • Evidence8/10

Plaats 7

Reply.io

67

Deels passend

A small monthly data credit inside the sender

Prijs
From $49/user/mo billed annually
Gratis plan
Proef
Autonomie
Semi-autonomous
Integraties
Salesforce, HubSpot, Pipedrive
Uitsplitsing
  • Fit for the job16/30
  • Autonomy12/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence8/10

Plaats 8

Instantly

64

Deels passend

Turning a finished list into outbound email

Prijs
From $47/mo
Gratis plan
Nee
Autonomie
Semi-autonomous
Integraties
Clay, HubSpot, Salesforce
Uitsplitsing
  • Fit for the job16/30
  • Autonomy12/20
  • Controls11/15
  • Integrations12/15
  • Access6/10
  • Evidence7/10

Plaats 9

11x Alice

63

Deels passend

Outbound prospecting when the lead is a meeting

Prijs
Custom
Gratis plan
Nee
Autonomie
Autonomous
Integraties
Salesforce, HubSpot
Uitsplitsing
  • Fit for the job17/30
  • Autonomy16/20
  • Controls10/15
  • Integrations11/15
  • Access2/10
  • Evidence7/10

Prijzen, functies en profielen

  1. 1

    Clay

    Custom research and enrichment waterfalls

    Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.

    Prijs
    From $185/mo
    Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
    Functies
    Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

    Prijs en functies van Clay/Alternatieven voor Clay

  2. 2

    Apollo

    A large contact database with a free plan

    Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.

    Prijs
    Free, then $49/user/mo
    Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
    Functies
    Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.

    Prijs en functies van Apollo/Alternatieven voor Apollo

  3. 3

    ZoomInfo

    A contact database with a free Lite plan

    ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.

    Prijs
    Free Lite, then custom
    ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
    Functies
    API, MCP. A person searches and exports. Credits are spent when data or AI work is used.

    Prijs en functies van ZoomInfo/Alternatieven voor ZoomInfo

  4. 4

    PhantomBuster

    A list built from public profiles

    PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.

    Prijs
    Trial, then $56/mo billed annually
    phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.
    Functies
    HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.

    Prijs en functies van PhantomBuster/Alternatieven voor PhantomBuster

  5. 5

    HubSpot Breeze

    Capturing and routing leads you already receive

    Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.

    Prijs
    Free CRM, hubs from $15/seat/mo
    Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
    Functies
    HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

    Prijs en functies van HubSpot Breeze/Alternatieven voor HubSpot Breeze

  6. 6

    lemlist

    A lead database tied to outreach

    lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.

    Prijs
    From $55/mo
    lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
    Functies
    HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.

    Prijs en functies van lemlist/Alternatieven voor lemlist

  7. 7

    Reply.io

    A small monthly data credit inside the sender

    Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.

    Prijs
    From $49/user/mo billed annually
    Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
    Functies
    Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.

    Prijs en functies van Reply.io/Alternatieven voor Reply.io

  8. 8

    Instantly

    Turning a finished list into outbound email

    Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.

    Prijs
    From $47/mo
    Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
    Functies
    Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.

    Prijs en functies van Instantly/Alternatieven voor Instantly

  9. 9

    11x Alice

    Outbound prospecting when the lead is a meeting

    Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.

    Prijs
    Custom
    No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
    Functies
    Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.

    Prijs en functies van 11x Alice/Alternatieven voor 11x Alice

Wat is een AI-agent?

Deze tools vinden en schonen vraag en leggen het record in de CRM. Apollo, Clay en ZoomInfo Lite zijn de datalaag. De mail versturen is een andere lijst.

Hoe deze lijst is opgebouwd

Bovenaan deze lijst staan Clay, Apollo, ZoomInfo. De volgorde volgt de gepubliceerde score, geen advertentie.

Wat je vergelijkt

Kijk naar de taak, de startprijs en of een mens het resultaat nog goedkeurt.

  • Een taak die het product echt doet
  • Een gepubliceerde prijs, een gratis plan of een duidelijk genoemde maatwerkprijs
  • Een controle voordat het werk de klant bereikt

Waar deze software voor is

Ze helpt als dezelfde stap terugkomt. De beslissing blijft bij een mens.

  • De startprijs zien vóór een demo
  • Producten voor deze taak vergelijken, geen algemeen chatvenster
  • De productpagina openen voor de langere notities

Voor wie deze lijst is

Voor mensen die de taak al kennen en de producten willen die hem doen, met een datum bij de prijzen.

Gepubliceerde startprijzen

Startcijfers die we konden controleren: Clay (From $185/mo), Apollo (Free, then $49/user/mo), ZoomInfo (Free Lite, then custom). Gecontroleerd op 5 oktober 2026.

Hoe je kiest

Stem eerst de taak af. Lees daarna voor wie het product is en of je zonder verkoopgesprek kunt starten.

Verwante categorieën

Naburige taken hebben een eigen lijst.

Veelgestelde vragen

Scoringsmethode

Gecontroleerd 5 October 2026

Elk product krijgt een score op 100 op dezelfde zes delen. De plaats volgt het totaal, dan de geschiktheid, dan de naam. Lees de volledige methode.