Beste AI-agenten voor leadgeneratie
Deze tools vinden en schonen vraag en leggen het record in de CRM. Apollo, Clay en ZoomInfo Lite zijn de datalaag. De mail versturen is een andere lijst.
9 producten. Prijzen en teksten gecontroleerd op 5 oktober 2026.
Beste AI-agenten voor leadgeneratie vergeleken
De prijs is het startbedrag dat de leverancier publiceert. Een gratis plan of proef staat er alleen als de prijspagina dat zegt.
| Product | Prijs | Gratis plan of proef | Functies | Integraties | Geschikt voor | Wat gebruikers zeggen |
|---|---|---|---|---|---|---|
| Clay #1 | From $185/mo | Gratis plan | A research agent that fills a go-to-market table. | Salesforce, HubSpot, Instantly, Outreach | Custom research and enrichment waterfalls | Geen geciteerde opmerking. |
| Apollo #2 | Free, then $49/user/mo | Gratis plan | A contact database with sequences and an AI assist. | Salesforce, HubSpot, Gmail, Slack | A large contact database with a free plan | Geen geciteerde opmerking. |
| ZoomInfo #3 | Free Lite, then custom | Gratis plan | B2B contact and company data, with a permanent free Lite plan. | API, MCP | A contact database with a free Lite plan | Geen geciteerde opmerking. |
| PhantomBuster #4 | Trial, then $56/mo billed annually | Proef | Cloud automations that pull public profiles and run LinkedIn steps. | HubSpot, n8n, Zapier, Make | A list built from public profiles | Geen geciteerde opmerking. |
| HubSpot Breeze #5 | Free CRM, hubs from $15/seat/mo | Gratis plan | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | Capturing and routing leads you already receive | Geen geciteerde opmerking. |
| lemlist #6 | From $55/mo | Proef | Outbound email, with LinkedIn and calling on the higher plan. | HubSpot, Salesforce, Pipedrive, Clay | A lead database tied to outreach | Geen geciteerde opmerking. |
| Reply.io #7 | From $49/user/mo billed annually | Proef | Cold email volume, with a multichannel plan and an AI SDR add-on. | Salesforce, HubSpot, Pipedrive, Close | A small monthly data credit inside the sender | Geen geciteerde opmerking. |
| Instantly #8 | From $47/mo | Niet vermeld | Cold email infrastructure with an AI reply layer. | Clay, HubSpot, Salesforce, Zapier | Turning a finished list into outbound email | Geen geciteerde opmerking. |
| 11x Alice #9 | Custom | Niet vermeld | An AI SDR sold to run outbound. | Salesforce, HubSpot | Outbound prospecting when the lead is a meeting | Geen geciteerde opmerking. |
Ranglijst
De volgorde kijkt naar taakfit, autonomie, controle, integraties, toegang en hoe openbaar het product is.
| # | Agent | Geschikt voor | Prijs | Gratis plan | Autonomie | Integraties | Score |
|---|---|---|---|---|---|---|---|
| 1 | Clay | Custom research and enrichment waterfalls | From $185/mo | Ja | Semi-autonomous | Salesforce, HubSpot, Instantly +2 | Uitsplitsing90
|
| 2 | Apollo | A large contact database with a free plan | Free, then $49/user/mo | Ja | Semi-autonomous | Salesforce, HubSpot, Gmail +2 | Uitsplitsing84
|
| 3 | ZoomInfo | A contact database with a free Lite plan | Free Lite, then custom | Ja | Copilot | API, MCP | Uitsplitsing77
|
| 4 | PhantomBuster | A list built from public profiles | Trial, then $56/mo billed annually | Proef | Semi-autonomous | HubSpot, n8n, Zapier +1 | Uitsplitsing76
|
| 5 | HubSpot Breeze | Capturing and routing leads you already receive | Free CRM, hubs from $15/seat/mo | Ja | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | Uitsplitsing74
|
| 6 | lemlist | A lead database tied to outreach | From $55/mo | Proef | Semi-autonomous | HubSpot, Salesforce, Pipedrive +3 | Uitsplitsing69
|
| 7 | Reply.io Deels passend | A small monthly data credit inside the sender | From $49/user/mo billed annually | Proef | Semi-autonomous | Salesforce, HubSpot, Pipedrive +2 | Uitsplitsing67
|
| 8 | Instantly Deels passend | Turning a finished list into outbound email | From $47/mo | Nee | Semi-autonomous | Clay, HubSpot, Salesforce +1 | Uitsplitsing64
|
| 9 | 11x Alice Deels passend | Outbound prospecting when the lead is a meeting | Custom | Nee | Autonomous | Salesforce, HubSpot | Uitsplitsing63
|
Plaats 1
Clay90
Custom research and enrichment waterfalls
- Prijs
- From $185/mo
- Gratis plan
- Ja
- Autonomie
- Semi-autonomous
- Integraties
- Salesforce, HubSpot, Instantly
Uitsplitsing90
- Fit for the job29/30
- Autonomy16/20
- Controls14/15
- Integrations14/15
- Access8/10
- Evidence9/10
Plaats 2
Apollo84
A large contact database with a free plan
- Prijs
- Free, then $49/user/mo
- Gratis plan
- Ja
- Autonomie
- Semi-autonomous
- Integraties
- Salesforce, HubSpot, Gmail
Uitsplitsing84
- Fit for the job27/30
- Autonomy12/20
- Controls13/15
- Integrations14/15
- Access9/10
- Evidence9/10
Plaats 3
ZoomInfo77
A contact database with a free Lite plan
- Prijs
- Free Lite, then custom
- Gratis plan
- Ja
- Autonomie
- Copilot
- Integraties
- API, MCP
Uitsplitsing77
- Fit for the job26/30
- Autonomy10/20
- Controls12/15
- Integrations13/15
- Access7/10
- Evidence9/10
Plaats 4
PhantomBuster76
A list built from public profiles
- Prijs
- Trial, then $56/mo billed annually
- Gratis plan
- Proef
- Autonomie
- Semi-autonomous
- Integraties
- HubSpot, n8n, Zapier
Uitsplitsing76
- Fit for the job22/30
- Autonomy14/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence9/10
Plaats 5
HubSpot Breeze74
Capturing and routing leads you already receive
- Prijs
- Free CRM, hubs from $15/seat/mo
- Gratis plan
- Ja
- Autonomie
- Semi-autonomous
- Integraties
- HubSpot CRM, Gmail, Slack
Uitsplitsing74
- Fit for the job20/30
- Autonomy13/20
- Controls12/15
- Integrations14/15
- Access6/10
- Evidence9/10
Plaats 6
lemlist69
A lead database tied to outreach
- Prijs
- From $55/mo
- Gratis plan
- Proef
- Autonomie
- Semi-autonomous
- Integraties
- HubSpot, Salesforce, Pipedrive
Uitsplitsing69
- Fit for the job18/30
- Autonomy13/20
- Controls11/15
- Integrations11/15
- Access8/10
- Evidence8/10
Plaats 7
Reply.io67
A small monthly data credit inside the sender
- Prijs
- From $49/user/mo billed annually
- Gratis plan
- Proef
- Autonomie
- Semi-autonomous
- Integraties
- Salesforce, HubSpot, Pipedrive
Uitsplitsing67
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence8/10
Plaats 8
Instantly64
Turning a finished list into outbound email
- Prijs
- From $47/mo
- Gratis plan
- Nee
- Autonomie
- Semi-autonomous
- Integraties
- Clay, HubSpot, Salesforce
Uitsplitsing64
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations12/15
- Access6/10
- Evidence7/10
Plaats 9
11x Alice63
Outbound prospecting when the lead is a meeting
- Prijs
- Custom
- Gratis plan
- Nee
- Autonomie
- Autonomous
- Integraties
- Salesforce, HubSpot
Uitsplitsing63
- Fit for the job17/30
- Autonomy16/20
- Controls10/15
- Integrations11/15
- Access2/10
- Evidence7/10
Prijzen, functies en profielen
1
Clay
Custom research and enrichment waterfalls
Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.
- Prijs
- From $185/mo
- Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
- Functies
- Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.
2
Apollo
A large contact database with a free plan
Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.
- Prijs
- Free, then $49/user/mo
- Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
- Functies
- Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.
3
ZoomInfo
A contact database with a free Lite plan
ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.
- Prijs
- Free Lite, then custom
- ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
- Functies
- API, MCP. A person searches and exports. Credits are spent when data or AI work is used.
4
PhantomBuster
A list built from public profiles
PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.
- Prijs
- Trial, then $56/mo billed annually
- phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.
- Functies
- HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.
Prijs en functies van PhantomBuster/Alternatieven voor PhantomBuster
5
HubSpot Breeze
Capturing and routing leads you already receive
Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.
- Prijs
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- Functies
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
Prijs en functies van HubSpot Breeze/Alternatieven voor HubSpot Breeze
6
lemlist
A lead database tied to outreach
lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.
- Prijs
- From $55/mo
- lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
- Functies
- HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.
7
Reply.io
A small monthly data credit inside the sender
Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.
- Prijs
- From $49/user/mo billed annually
- Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
- Functies
- Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.
8
Instantly
Turning a finished list into outbound email
Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.
- Prijs
- From $47/mo
- Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
- Functies
- Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.
Prijs en functies van Instantly/Alternatieven voor Instantly
9
11x Alice
Outbound prospecting when the lead is a meeting
Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.
- Prijs
- Custom
- No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
- Functies
- Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.
Prijs en functies van 11x Alice/Alternatieven voor 11x Alice
Wat is een AI-agent?
Deze tools vinden en schonen vraag en leggen het record in de CRM. Apollo, Clay en ZoomInfo Lite zijn de datalaag. De mail versturen is een andere lijst.
Hoe deze lijst is opgebouwd
Bovenaan deze lijst staan Clay, Apollo, ZoomInfo. De volgorde volgt de gepubliceerde score, geen advertentie.
Wat je vergelijkt
Kijk naar de taak, de startprijs en of een mens het resultaat nog goedkeurt.
- Een taak die het product echt doet
- Een gepubliceerde prijs, een gratis plan of een duidelijk genoemde maatwerkprijs
- Een controle voordat het werk de klant bereikt
Waar deze software voor is
Ze helpt als dezelfde stap terugkomt. De beslissing blijft bij een mens.
- De startprijs zien vóór een demo
- Producten voor deze taak vergelijken, geen algemeen chatvenster
- De productpagina openen voor de langere notities
Voor wie deze lijst is
Voor mensen die de taak al kennen en de producten willen die hem doen, met een datum bij de prijzen.
Gepubliceerde startprijzen
Startcijfers die we konden controleren: Clay (From $185/mo), Apollo (Free, then $49/user/mo), ZoomInfo (Free Lite, then custom). Gecontroleerd op 5 oktober 2026.
Hoe je kiest
Stem eerst de taak af. Lees daarna voor wie het product is en of je zonder verkoopgesprek kunt starten.
Verwante categorieën
Naburige taken hebben een eigen lijst.
Veelgestelde vragen
Scoringsmethode
Gecontroleerd 5 October 2026
Elk product krijgt een score op 100 op dezelfde zes delen. De plaats volgt het totaal, dan de geschiktheid, dan de naam. Lees de volledige methode.