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Melhores agentes de IA para geração de leads

Essas ferramentas acham e limpam a demanda e deixam o registro no CRM. Apollo, Clay e ZoomInfo Lite são a camada de dados. Enviar o e-mail é outra lista.

9 produtos. Preços e fichas conferidos em 5 de outubro de 2026.

Melhores agentes de IA para geração de leads comparados

O preço é o valor inicial publicado pelo fornecedor. Plano grátis ou teste só entram se a página de preços disser isso.

Side-by-side comparison of pricing, free plan or trial, features, integrations, best fit, and sourced user comments
ProdutoPreçoPlano grátis ou testeRecursosIntegraçõesPara quemO que dizem
Clay

#1

From $185/moPlano grátisA research agent that fills a go-to-market table.Salesforce, HubSpot, Instantly, OutreachCustom research and enrichment waterfallsSem comentários citados.
Apollo

#2

Free, then $49/user/moPlano grátisA contact database with sequences and an AI assist.Salesforce, HubSpot, Gmail, SlackA large contact database with a free planSem comentários citados.
ZoomInfo

#3

Free Lite, then customPlano grátisB2B contact and company data, with a permanent free Lite plan.API, MCPA contact database with a free Lite planSem comentários citados.
PhantomBuster

#4

Trial, then $56/mo billed annuallyTesteCloud automations that pull public profiles and run LinkedIn steps.HubSpot, n8n, Zapier, MakeA list built from public profilesSem comentários citados.
HubSpot Breeze

#5

Free CRM, hubs from $15/seat/moPlano grátisAI agents sitting on the HubSpot CRM.HubSpot CRM, Gmail, Slack, SalesforceCapturing and routing leads you already receiveSem comentários citados.
lemlist

#6

From $55/moTesteOutbound email, with LinkedIn and calling on the higher plan.HubSpot, Salesforce, Pipedrive, ClayA lead database tied to outreachSem comentários citados.
Reply.io

#7

From $49/user/mo billed annuallyTesteCold email volume, with a multichannel plan and an AI SDR add-on.Salesforce, HubSpot, Pipedrive, CloseA small monthly data credit inside the senderSem comentários citados.
Instantly

#8

From $47/moNão constaCold email infrastructure with an AI reply layer.Clay, HubSpot, Salesforce, ZapierTurning a finished list into outbound emailSem comentários citados.
11x Alice

#9

CustomNão constaAn AI SDR sold to run outbound.Salesforce, HubSpotOutbound prospecting when the lead is a meetingSem comentários citados.

Lista ordenada

A ordem olha o encaixe com o trabalho, a autonomia, os controles, as integrações, o acesso e o quanto o produto é público.

Posição 1

Clay

90

Custom research and enrichment waterfalls

Preço
From $185/mo
Plano grátis
Sim
Autonomia
Semi-autonomous
Integrações
Salesforce, HubSpot, Instantly
Detalhe da nota
  • Fit for the job29/30
  • Autonomy16/20
  • Controls14/15
  • Integrations14/15
  • Access8/10
  • Evidence9/10

Posição 2

Apollo

84

A large contact database with a free plan

Preço
Free, then $49/user/mo
Plano grátis
Sim
Autonomia
Semi-autonomous
Integrações
Salesforce, HubSpot, Gmail
Detalhe da nota
  • Fit for the job27/30
  • Autonomy12/20
  • Controls13/15
  • Integrations14/15
  • Access9/10
  • Evidence9/10

Posição 3

ZoomInfo

77

A contact database with a free Lite plan

Preço
Free Lite, then custom
Plano grátis
Sim
Autonomia
Copilot
Integrações
API, MCP
Detalhe da nota
  • Fit for the job26/30
  • Autonomy10/20
  • Controls12/15
  • Integrations13/15
  • Access7/10
  • Evidence9/10

Posição 4

PhantomBuster

76

A list built from public profiles

Preço
Trial, then $56/mo billed annually
Plano grátis
Teste
Autonomia
Semi-autonomous
Integrações
HubSpot, n8n, Zapier
Detalhe da nota
  • Fit for the job22/30
  • Autonomy14/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence9/10

Posição 5

HubSpot Breeze

74

Capturing and routing leads you already receive

Preço
Free CRM, hubs from $15/seat/mo
Plano grátis
Sim
Autonomia
Semi-autonomous
Integrações
HubSpot CRM, Gmail, Slack
Detalhe da nota
  • Fit for the job20/30
  • Autonomy13/20
  • Controls12/15
  • Integrations14/15
  • Access6/10
  • Evidence9/10

Posição 6

lemlist

69

A lead database tied to outreach

Preço
From $55/mo
Plano grátis
Teste
Autonomia
Semi-autonomous
Integrações
HubSpot, Salesforce, Pipedrive
Detalhe da nota
  • Fit for the job18/30
  • Autonomy13/20
  • Controls11/15
  • Integrations11/15
  • Access8/10
  • Evidence8/10

Posição 7

Reply.io

67

Encaixe parcial

A small monthly data credit inside the sender

Preço
From $49/user/mo billed annually
Plano grátis
Teste
Autonomia
Semi-autonomous
Integrações
Salesforce, HubSpot, Pipedrive
Detalhe da nota
  • Fit for the job16/30
  • Autonomy12/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence8/10

Posição 8

Instantly

64

Encaixe parcial

Turning a finished list into outbound email

Preço
From $47/mo
Plano grátis
Não
Autonomia
Semi-autonomous
Integrações
Clay, HubSpot, Salesforce
Detalhe da nota
  • Fit for the job16/30
  • Autonomy12/20
  • Controls11/15
  • Integrations12/15
  • Access6/10
  • Evidence7/10

Posição 9

11x Alice

63

Encaixe parcial

Outbound prospecting when the lead is a meeting

Preço
Custom
Plano grátis
Não
Autonomia
Autonomous
Integrações
Salesforce, HubSpot
Detalhe da nota
  • Fit for the job17/30
  • Autonomy16/20
  • Controls10/15
  • Integrations11/15
  • Access2/10
  • Evidence7/10

Preços, recursos e fichas

  1. 1

    Clay

    Custom research and enrichment waterfalls

    Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.

    Preço
    From $185/mo
    Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
    Recursos
    Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

    Preço e recursos de Clay/Alternativas ao Clay

  2. 2

    Apollo

    A large contact database with a free plan

    Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.

    Preço
    Free, then $49/user/mo
    Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
    Recursos
    Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.

    Preço e recursos de Apollo/Alternativas ao Apollo

  3. 3

    ZoomInfo

    A contact database with a free Lite plan

    ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.

    Preço
    Free Lite, then custom
    ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
    Recursos
    API, MCP. A person searches and exports. Credits are spent when data or AI work is used.

    Preço e recursos de ZoomInfo/Alternativas ao ZoomInfo

  4. 4

    PhantomBuster

    A list built from public profiles

    PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.

    Preço
    Trial, then $56/mo billed annually
    phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.
    Recursos
    HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.

    Preço e recursos de PhantomBuster/Alternativas ao PhantomBuster

  5. 5

    HubSpot Breeze

    Capturing and routing leads you already receive

    Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.

    Preço
    Free CRM, hubs from $15/seat/mo
    Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
    Recursos
    HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

    Preço e recursos de HubSpot Breeze/Alternativas ao HubSpot Breeze

  6. 6

    lemlist

    A lead database tied to outreach

    lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.

    Preço
    From $55/mo
    lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
    Recursos
    HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.

    Preço e recursos de lemlist/Alternativas ao lemlist

  7. 7

    Reply.io

    A small monthly data credit inside the sender

    Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.

    Preço
    From $49/user/mo billed annually
    Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
    Recursos
    Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.

    Preço e recursos de Reply.io/Alternativas ao Reply.io

  8. 8

    Instantly

    Turning a finished list into outbound email

    Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.

    Preço
    From $47/mo
    Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
    Recursos
    Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.

    Preço e recursos de Instantly/Alternativas ao Instantly

  9. 9

    11x Alice

    Outbound prospecting when the lead is a meeting

    Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.

    Preço
    Custom
    No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
    Recursos
    Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.

    Preço e recursos de 11x Alice/Alternativas ao 11x Alice

O que é um agente de IA

Essas ferramentas acham e limpam a demanda e deixam o registro no CRM. Apollo, Clay e ZoomInfo Lite são a camada de dados. Enviar o e-mail é outra lista.

Como esta lista está organizada

No topo desta lista estão Clay, Apollo, ZoomInfo. A ordem segue a pontuação publicada, não um anúncio.

O que comparar

Olhe o trabalho, o preço de entrada e se uma pessoa ainda aprova o resultado.

  • Um trabalho que o produto faz de fato
  • Um preço publicado, um plano grátis ou um preço sob consulta dito com clareza
  • Uma revisão antes de o trabalho chegar ao cliente

Para que serve este tipo de software

Serve quando o mesmo passo se repete. A decisão continua com uma pessoa.

  • Ver o preço de entrada antes de uma demo
  • Comparar produtos deste trabalho, não uma janela de chat genérica
  • Abrir a ficha para as notas mais longas

Para quem é esta lista

Para quem já conhece o trabalho e quer os produtos que o fazem, com data nos preços.

Preços de entrada publicados

Números de entrada que conseguimos conferir: Clay (From $185/mo), Apollo (Free, then $49/user/mo), ZoomInfo (Free Lite, then custom). Conferido em 5 de outubro de 2026.

Como escolher

Encaixe o trabalho primeiro. Depois veja para quem o produto serve e se dá para começar sem uma ligação de vendas.

Categorias relacionadas

Trabalhos vizinhos têm a própria lista.

Perguntas frequentes

Método de pontuação

Conferido 5 October 2026

Cada produto recebe uma nota de 0 a 100 nas mesmas seis partes. A posição segue o total, depois o encaixe e depois o nome. Ler o método completo.