Melhores agentes de IA para marketing
Um agente de marketing usa o CRM ou o canal e avança um passo. HubSpot Breeze, Clay e Jasper cobrem trabalhos diferentes. SEO e creators têm a própria lista.
8 produtos. Preços e fichas conferidos em 5 de outubro de 2026.
Ver por categoria
Melhores agentes de IA para marketing de influência
Creator search, CRMs, and agents that run a campaign through to payout.
Melhores agentes de IA para UGC
Human-creator UGC and synthetic video for ads.
Melhores agentes de IA para SDR
Autonomous SDRs, and the databases and senders that feed them.
Melhores agentes de IA para geração de leads
Products that build the list, not the whole sales team.
Melhores ferramentas de SEO com IA
Editors that score a draft, and suites that hold the SEO data.
Melhores ferramentas de IA para criar conteúdo
Brand-voice writing, workflows, and search-led articles.
Melhores agentes de IA para vendas
The seat a rep uses, and agents sold to run outbound.
Melhores agentes de IA para e-mail
Cold email infrastructure, sequences, and CRM email.
Melhores agentes de IA para LinkedIn
Posting you approve, and tools that help you find people.
Melhores agentes de IA para marketing comparados
O preço é o valor inicial publicado pelo fornecedor. Plano grátis ou teste só entram se a página de preços disser isso.
| Produto | Preço | Plano grátis ou teste | Recursos | Integrações | Para quem | O que dizem |
|---|---|---|---|---|---|---|
| HubSpot Breeze #1 | Free CRM, hubs from $15/seat/mo | Plano grátis | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | Teams whose marketing already lives in HubSpot | Sem comentários citados. |
| Clay #2 | From $185/mo | Plano grátis | A research agent that fills a go-to-market table. | Salesforce, HubSpot, Instantly, Outreach | Researching accounts before a campaign launches | Sem comentários citados. |
| Jasper #3 | From $69/mo | Teste | Marketing agents tied to a brand voice. | Surfer, HubSpot, Webflow, Google Docs | On-brand campaigns across channels | Sem comentários citados. |
| Copy.ai #4 | From $29/mo | Não consta | A sales and marketing workflow platform with a cheap chat plan in front. | Salesforce, HubSpot, Slack | Sales and marketing workflows once you leave the chat plan | Uma avaliação antiga no Trustpilot diz que o Copy.ai ajudou nas descrições de produto. Trustpilot |
| Ahrefs #5 | Free, then $129/mo | Plano grátis | Search and AI-visibility data, with site audits and a rank tracker. | API, MCP, Looker Studio | Search data beside the campaign tools | Uma avaliação no Trustpilot diz que a equipe reembolsou um plano que não servia e que o produto ainda tem funções de SEO úteis. Trustpilot |
| Semrush #6 | From $139.95/mo | Plano grátis e teste | An SEO suite with AI as a copilot, not the product. | Google Search Console, Google Analytics, Looker Studio | Keyword and competitive data beside the writing | Algumas avaliações curtas no Trustpilot ainda chamam a faixa gratuita de útil e dizem que o produto faz um bom trabalho. Trustpilot |
| Surfer #7 | From $49/mo | Não consta | An SEO content editor with an AI writing assistant. | Google Docs, WordPress, Jasper | Drafting a page against what already ranks | Quem usa o Surfer há anos no Trustpilot diz que o editor de conteúdo mostra lacunas e palavras-chave semânticas sem chute. Trustpilot |
| UGCBloom #8 | 30% of creator payouts | Não consta | An influencer and UGC agent for brands that want human creators. | Stripe, Shopify | Influencer and UGC campaigns, not general marketing | Jesus Malo, da Marblism, diz que a equipe contratou a UGCBloom para testar conteúdo novo em escala. Josh Levine, da Manychat, diz que a usa para encontrar e contratar criadores em vários mercados, inclusive em português e espanhol. Guillermo Guimaraes, da Myndlab, diz que um teste de reconhecimento de marca os conectou a criadores de tecnologia em inglês que mantiveram o próprio estilo. ugcbloom.com · Jesus Malo, Marblism |
Lista ordenada
A ordem olha o encaixe com o trabalho, a autonomia, os controles, as integrações, o acesso e o quanto o produto é público.
| # | Agente | Para quem | Preço | Plano grátis | Autonomia | Integrações | Pontuação |
|---|---|---|---|---|---|---|---|
| 1 | HubSpot Breeze | Teams whose marketing already lives in HubSpot | Free CRM, hubs from $15/seat/mo | Sim | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | Detalhe da nota86
|
| 2 | Clay | Researching accounts before a campaign launches | From $185/mo | Sim | Semi-autonomous | Salesforce, HubSpot, Instantly +2 | Detalhe da nota82
|
| 3 | Jasper | On-brand campaigns across channels | From $69/mo | Teste | Semi-autonomous | Surfer, HubSpot, Webflow +1 | Detalhe da nota81
|
| 4 | Copy.ai | Sales and marketing workflows once you leave the chat plan | From $29/mo | Não | Semi-autonomous | Salesforce, HubSpot, Slack | Detalhe da nota81
|
| 5 | Ahrefs Encaixe parcial | Search data beside the campaign tools | Free, then $129/mo | Sim | Copilot | API, MCP, Looker Studio | Detalhe da nota65
|
| 6 | Semrush | Keyword and competitive data beside the writing | From $139.95/mo | Sim | Copilot | Google Search Console, Google Analytics, Looker Studio | Detalhe da nota64
|
| 7 | Surfer Encaixe parcial | Drafting a page against what already ranks | From $49/mo | Não | Copilot | Google Docs, WordPress, Jasper | Detalhe da nota64
|
| 8 | UGCBloom Encaixe parcial | Influencer and UGC campaigns, not general marketing | 30% of creator payouts | Não | Semi-autonomous | Stripe, Shopify | Detalhe da nota62
|
Posição 1
HubSpot Breeze86
Teams whose marketing already lives in HubSpot
- Preço
- Free CRM, hubs from $15/seat/mo
- Plano grátis
- Sim
- Autonomia
- Semi-autonomous
- Integrações
- HubSpot CRM, Gmail, Slack
Detalhe da nota86
- Fit for the job26/30
- Autonomy16/20
- Controls13/15
- Integrations15/15
- Access6/10
- Evidence10/10
Posição 2
Clay82
Researching accounts before a campaign launches
- Preço
- From $185/mo
- Plano grátis
- Sim
- Autonomia
- Semi-autonomous
- Integrações
- Salesforce, HubSpot, Instantly
Detalhe da nota82
- Fit for the job22/30
- Autonomy15/20
- Controls14/15
- Integrations14/15
- Access8/10
- Evidence9/10
Posição 3
Jasper81
On-brand campaigns across channels
- Preço
- From $69/mo
- Plano grátis
- Teste
- Autonomia
- Semi-autonomous
- Integrações
- Surfer, HubSpot, Webflow
Detalhe da nota81
- Fit for the job27/30
- Autonomy14/20
- Controls13/15
- Integrations12/15
- Access6/10
- Evidence9/10
Posição 4
Copy.ai81
Sales and marketing workflows once you leave the chat plan
- Preço
- From $29/mo
- Plano grátis
- Não
- Autonomia
- Semi-autonomous
- Integrações
- Salesforce, HubSpot, Slack
Detalhe da nota81
- Fit for the job25/30
- Autonomy16/20
- Controls12/15
- Integrations13/15
- Access7/10
- Evidence8/10
Posição 5
Ahrefs65
Search data beside the campaign tools
- Preço
- Free, then $129/mo
- Plano grátis
- Sim
- Autonomia
- Copilot
- Integrações
- API, MCP, Looker Studio
Detalhe da nota65
- Fit for the job16/30
- Autonomy8/20
- Controls12/15
- Integrations10/15
- Access10/10
- Evidence9/10
Posição 6
Semrush64
Keyword and competitive data beside the writing
- Preço
- From $139.95/mo
- Plano grátis
- Sim
- Autonomia
- Copilot
- Integrações
- Google Search Console, Google Analytics, Looker Studio
Detalhe da nota64
- Fit for the job18/30
- Autonomy8/20
- Controls12/15
- Integrations11/15
- Access5/10
- Evidence10/10
Posição 7
Surfer64
Drafting a page against what already ranks
- Preço
- From $49/mo
- Plano grátis
- Não
- Autonomia
- Copilot
- Integrações
- Google Docs, WordPress, Jasper
Detalhe da nota64
- Fit for the job16/30
- Autonomy10/20
- Controls13/15
- Integrations10/15
- Access7/10
- Evidence8/10
Posição 8
UGCBloom62
Influencer and UGC campaigns, not general marketing
- Preço
- 30% of creator payouts
- Plano grátis
- Não
- Autonomia
- Semi-autonomous
- Integrações
- Stripe, Shopify
Detalhe da nota62
- Fit for the job14/30
- Autonomy13/20
- Controls12/15
- Integrations8/15
- Access8/10
- Evidence7/10
Preços, recursos e fichas
1
HubSpot Breeze
Teams whose marketing already lives in HubSpot
Breeze ranks first because the agent can see the contact record, the controls are real, and the integration score is the category maximum. It is a poor reason to buy HubSpot. If the CRM is already the system of record, start here. If it is not, keep reading.
- Preço
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- Recursos
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
Preço e recursos de HubSpot Breeze/Alternativas ao HubSpot Breeze
2
Clay
Researching accounts before a campaign launches
Clay is not a campaign writer. It is the research layer marketers steal from sales: Claygent fills a table, a person checks the weird rows, and the clean rows land in the tool that sends. The free plan is enough to see if the motion is real.
- Preço
- From $185/mo
- Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
- Recursos
- Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.
3
Jasper
On-brand campaigns across channels
Jasper is the closest thing on this list to a marketing writing agent. Brand voice and knowledge are the product, not a chat window. The score sits under HubSpot and Clay because the autonomy is supervised and the price starts at a paid seat with a 7-day trial, not a free plan.
- Preço
- From $69/mo
- Pro is $69/seat/month, or $59/seat/month billed annually. A 7-day Pro trial requires a card. No ongoing free plan. Business is custom. Read from Jasper's public pricing discussion and plan cards; confirm on jasper.ai/pricing.
- Recursos
- Surfer, HubSpot, Webflow, Google Docs. Agents and Canvas can carry a draft through a workflow. A marketer still approves anything that publishes.
4
Copy.ai
Sales and marketing workflows once you leave the chat plan
Copy.ai's interesting product is the workflow layer, and that layer starts at $1,000 a month. The $29 Chat plan is a copilot. The rank assumes you might buy the workflow plan. If you will not, treat it as a writing tool and look at Jasper.
- Preço
- From $29/mo
- Chat is $29/mo ($24/mo billed annually) with 5 seats and no workflow credits. Growth is $1,000/mo with workflow credits. There is no free plan for the platform. Confirmed against Copy.ai's public prices page.
- Recursos
- Salesforce, HubSpot, Slack. Workflows can run multi-step sales and marketing jobs. Chat alone is a copilot. The interesting autonomy starts on the workflow plans.
O que dizem
Uma avaliação antiga no Trustpilot diz que o Copy.ai ajudou nas descrições de produto.
Avaliações posteriores dizem que o login parou de funcionar, que o suporte não respondeu por meses e que os prompts salvos sumiram depois de uma atualização.
“Copy Ai is great. It helped me a lot with my product description. But ever since I upgraded, the composition is shorter compared to my free trial.”
Trustpilot“It had a paid subscription and used it a bit, but my login stopped working. Reached out to support via email and via the website form. No response for months even after several messages.”
Trustpilot“I was an enthusiastic used and ambassador. then the service just stopped working. nothing works.”
Trustpilot · A.F.
5
Ahrefs
Search data beside the campaign tools
Ahrefs belongs on the SEO page first. It is here because marketing teams still buy it as the research layer. Lite is $129/mo. It will not run the campaign.
- Preço
- Free, then $129/mo
- ahrefs.com/pricing lists Ahrefs Free, then Lite at $129/mo, Standard at $249/mo, Advanced at $449/mo, and Enterprise at $1,499/mo. Content Kit is an add-on from $99/mo. Cancelling a paid plan drops the account to Ahrefs Free. Last checked 5 October 2026.
- Recursos
- API, MCP, Looker Studio. A person runs the reports and decides what to publish. The suite does not ship the page.
O que dizem
Uma avaliação no Trustpilot diz que a equipe reembolsou um plano que não servia e que o produto ainda tem funções de SEO úteis.
Outras dizem que uma pesquisa normal dispara um bloqueio por atividade suspeita, que os créditos acabam rápido e que o suporte não devolve o acesso.
“Team happily provided a refund for the tool. I tried it for a specific use case which was not what the tool was built for, but it certainly has useful functionality for SEO.”
Trustpilot“I’ve been using Ahrefs for my SEO work, but lately it has become almost impossible to use.”
Trustpilot“You sign up for a plan thinking you can do some keyword research but GUESS WHAT: It's credit based.”
Trustpilot“Such bad organic traffic data, what a scam of a site misleading people.”
Trustpilot
6
Semrush
Keyword and competitive data beside the writing
Semrush is on this page because marketing teams still ask for AI tools, and the suite is where a lot of that work happens. The autonomy score is a copilot because a person still drives it. Pair it with a writing agent. Do not expect it to run a campaign.
- Preço
- From $139.95/mo
- A limited free account exists. Pro is $139.95/mo on monthly billing, with a lower annual rate. Guru and Business step up from there. Paid plans offer a 7-day trial. Confirm on semrush.com/pricing.
- Recursos
- Google Search Console, Google Analytics, Looker Studio. AI features draft and summarize inside a suite a person drives. Semrush does not run your SEO program.
O que dizem
Algumas avaliações curtas no Trustpilot ainda chamam a faixa gratuita de útil e dizem que o produto faz um bom trabalho.
As avaliações longas recentes descrevem um cancelamento que mantém a assinatura viva e uma cobrança depois de um teste que a pessoa achava gratuito.
“Generous free tier, good for analytics”
Trustpilot“I really love this service. They do a great job!”
Trustpilot“They are an unscrupulous company that tricks you into keeping the subscription active.”
Trustpilot · Fserra“Free Trial is Extremely misleading. I got charged for a full month even through i attempted to cancel several times.”
Trustpilot · Priyanka
7
Surfer
Drafting a page against what already ranks
Surfer is a specialist on a general marketing list. Use it for search-led pages. The content marketing and SEO categories are the fairer comparisons.
- Preço
- From $49/mo
- Discovery is $49/mo. Standard is listed at $99/mo and higher tiers run well above that, with annual billing discounts on the public pricing page. No permanent free plan. Checked on surferseo.com/pricing on 5 October 2026.
- Recursos
- Google Docs, WordPress, Jasper. Surfy drafts and the editor nags you toward a content score. A person still chooses the page, the angle, and the publish button.
O que dizem
Quem usa o Surfer há anos no Trustpilot diz que o editor de conteúdo mostra lacunas e palavras-chave semânticas sem chute.
Outras avaliações dizem que o preço é alto para o que faz, e uma diz que não há como tirar o cartão depois de cancelar.
“We’ve been using Surfer for quite some time, and it’s been a really solid tool for SEO content optimisation. The Content Editor is the standout, it makes it much easier to structure content, identify gaps, and optimise without guessing.”
Trustpilot“I have been using SurferSEO for 3 years now, and I really enjoy how it allows me to set up an article with new semantic keywords to broaden my content.”
Trustpilot“When it comes to their product, sure, it's a decent piece of software, but not better thn cheaper alternatives.”
Trustpilot“Worst ans unsecure service. There is no option to remove credit card from Surferseo website.”
Trustpilot
8
UGCBloom
Influencer and UGC campaigns, not general marketing
UGCBloom runs creator sourcing, review, and payouts. That is a slice of marketing, not the whole job, so job fit is low on this page and the rank follows. Influencer marketing and UGC are the pages for that work.
- Preço
- 30% of creator payouts
- No seat price. A 30% platform fee applies to each creator payout and covers sourcing, outreach, review, and analytics. Public pages say there is no charge without approved, delivered content. Campaigns are funded from a wallet. Read from ugcbloom.com on 5 October 2026.
- Recursos
- Stripe, Shopify. Agents source, contact, negotiate, and do a first-pass review in parallel. You approve what goes live and what gets paid.
O que dizem
Jesus Malo, da Marblism, diz que a equipe contratou a UGCBloom para testar conteúdo novo em escala. Josh Levine, da Manychat, diz que a usa para encontrar e contratar criadores em vários mercados, inclusive em português e espanhol. Guillermo Guimaraes, da Myndlab, diz que um teste de reconhecimento de marca os conectou a criadores de tecnologia em inglês que mantiveram o próprio estilo.
Nenhuma dessas citações aponta um problema.
“We hired UGCBloom to help test new content at scale. Creators are much more creative about videos than us internally, so this is a great way for us to get new content that we can then use in our paid marketing to find cheap well-performing creatives.”
ugcbloom.com · Jesus Malo, Marblism“We use UGCBloom to find and contract creators for our UGC campaigns across several markets, including Portuguese and Spanish-language campaigns. Creators bring ideas we wouldn't come up with internally, and UGCBloom handles the sourcing and contracts so our team can focus on the creative.”
Josh Levine, Manychat“We ran a brand awareness trial with UGCBloom to get English-speaking tech creators with a comedy and satire style talking about Myndlab. Most of the creators they recommended were a good fit for us, and they let each creator keep their natural style, which is exactly what we wanted.”
Guillermo Guimaraes, Myndlab
O que é um agente de IA
Um agente de marketing usa o CRM ou o canal e avança um passo. HubSpot Breeze, Clay e Jasper cobrem trabalhos diferentes. SEO e creators têm a própria lista.
Como esta lista está organizada
No topo desta lista estão HubSpot Breeze, Clay, Jasper. A ordem segue a pontuação publicada, não um anúncio.
O que comparar
Olhe o trabalho, o preço de entrada e se uma pessoa ainda aprova o resultado.
- Um trabalho que o produto faz de fato
- Um preço publicado, um plano grátis ou um preço sob consulta dito com clareza
- Uma revisão antes de o trabalho chegar ao cliente
Para que serve este tipo de software
Serve quando o mesmo passo se repete. A decisão continua com uma pessoa.
- Ver o preço de entrada antes de uma demo
- Comparar produtos deste trabalho, não uma janela de chat genérica
- Abrir a ficha para as notas mais longas
Para quem é esta lista
Para quem já conhece o trabalho e quer os produtos que o fazem, com data nos preços.
Preços de entrada publicados
Números de entrada que conseguimos conferir: HubSpot Breeze (Free CRM, hubs from $15/seat/mo), Clay (From $185/mo), Jasper (From $69/mo). Conferido em 5 de outubro de 2026.
Como escolher
Encaixe o trabalho primeiro. Depois veja para quem o produto serve e se dá para começar sem uma ligação de vendas.
Categorias relacionadas
Trabalhos vizinhos têm a própria lista.
Perguntas frequentes
Método de pontuação
Conferido 5 October 2026
Cada produto recebe uma nota de 0 a 100 nas mesmas seis partes. A posição segue o total, depois o encaixe e depois o nome. Ler o método completo.