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Melhores agentes de IA para marketing

Um agente de marketing usa o CRM ou o canal e avança um passo. HubSpot Breeze, Clay e Jasper cobrem trabalhos diferentes. SEO e creators têm a própria lista.

8 produtos. Preços e fichas conferidos em 5 de outubro de 2026.

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Melhores agentes de IA para marketing comparados

O preço é o valor inicial publicado pelo fornecedor. Plano grátis ou teste só entram se a página de preços disser isso.

Side-by-side comparison of pricing, free plan or trial, features, integrations, best fit, and sourced user comments
ProdutoPreçoPlano grátis ou testeRecursosIntegraçõesPara quemO que dizem
HubSpot Breeze

#1

Free CRM, hubs from $15/seat/moPlano grátisAI agents sitting on the HubSpot CRM.HubSpot CRM, Gmail, Slack, SalesforceTeams whose marketing already lives in HubSpotSem comentários citados.
Clay

#2

From $185/moPlano grátisA research agent that fills a go-to-market table.Salesforce, HubSpot, Instantly, OutreachResearching accounts before a campaign launchesSem comentários citados.
Jasper

#3

From $69/moTesteMarketing agents tied to a brand voice.Surfer, HubSpot, Webflow, Google DocsOn-brand campaigns across channelsSem comentários citados.
Copy.ai

#4

From $29/moNão constaA sales and marketing workflow platform with a cheap chat plan in front.Salesforce, HubSpot, SlackSales and marketing workflows once you leave the chat plan

Uma avaliação antiga no Trustpilot diz que o Copy.ai ajudou nas descrições de produto.

Trustpilot
Ahrefs

#5

Free, then $129/moPlano grátisSearch and AI-visibility data, with site audits and a rank tracker.API, MCP, Looker StudioSearch data beside the campaign tools

Uma avaliação no Trustpilot diz que a equipe reembolsou um plano que não servia e que o produto ainda tem funções de SEO úteis.

Trustpilot
Semrush

#6

From $139.95/moPlano grátis e testeAn SEO suite with AI as a copilot, not the product.Google Search Console, Google Analytics, Looker StudioKeyword and competitive data beside the writing

Algumas avaliações curtas no Trustpilot ainda chamam a faixa gratuita de útil e dizem que o produto faz um bom trabalho.

Trustpilot
Surfer

#7

From $49/moNão constaAn SEO content editor with an AI writing assistant.Google Docs, WordPress, JasperDrafting a page against what already ranks

Quem usa o Surfer há anos no Trustpilot diz que o editor de conteúdo mostra lacunas e palavras-chave semânticas sem chute.

Trustpilot
UGCBloom

#8

30% of creator payoutsNão constaAn influencer and UGC agent for brands that want human creators.Stripe, ShopifyInfluencer and UGC campaigns, not general marketing

Jesus Malo, da Marblism, diz que a equipe contratou a UGCBloom para testar conteúdo novo em escala. Josh Levine, da Manychat, diz que a usa para encontrar e contratar criadores em vários mercados, inclusive em português e espanhol. Guillermo Guimaraes, da Myndlab, diz que um teste de reconhecimento de marca os conectou a criadores de tecnologia em inglês que mantiveram o próprio estilo.

ugcbloom.com · Jesus Malo, Marblism

Lista ordenada

A ordem olha o encaixe com o trabalho, a autonomia, os controles, as integrações, o acesso e o quanto o produto é público.

Posição 1

HubSpot Breeze

86

Teams whose marketing already lives in HubSpot

Preço
Free CRM, hubs from $15/seat/mo
Plano grátis
Sim
Autonomia
Semi-autonomous
Integrações
HubSpot CRM, Gmail, Slack
Detalhe da nota
  • Fit for the job26/30
  • Autonomy16/20
  • Controls13/15
  • Integrations15/15
  • Access6/10
  • Evidence10/10

Posição 2

Clay

82

Researching accounts before a campaign launches

Preço
From $185/mo
Plano grátis
Sim
Autonomia
Semi-autonomous
Integrações
Salesforce, HubSpot, Instantly
Detalhe da nota
  • Fit for the job22/30
  • Autonomy15/20
  • Controls14/15
  • Integrations14/15
  • Access8/10
  • Evidence9/10

Posição 3

Jasper

81

On-brand campaigns across channels

Preço
From $69/mo
Plano grátis
Teste
Autonomia
Semi-autonomous
Integrações
Surfer, HubSpot, Webflow
Detalhe da nota
  • Fit for the job27/30
  • Autonomy14/20
  • Controls13/15
  • Integrations12/15
  • Access6/10
  • Evidence9/10

Posição 4

Copy.ai

81

Sales and marketing workflows once you leave the chat plan

Preço
From $29/mo
Plano grátis
Não
Autonomia
Semi-autonomous
Integrações
Salesforce, HubSpot, Slack
Detalhe da nota
  • Fit for the job25/30
  • Autonomy16/20
  • Controls12/15
  • Integrations13/15
  • Access7/10
  • Evidence8/10

Posição 5

Ahrefs

65

Encaixe parcial

Search data beside the campaign tools

Preço
Free, then $129/mo
Plano grátis
Sim
Autonomia
Copilot
Integrações
API, MCP, Looker Studio
Detalhe da nota
  • Fit for the job16/30
  • Autonomy8/20
  • Controls12/15
  • Integrations10/15
  • Access10/10
  • Evidence9/10

Posição 6

Semrush

64

Keyword and competitive data beside the writing

Preço
From $139.95/mo
Plano grátis
Sim
Autonomia
Copilot
Integrações
Google Search Console, Google Analytics, Looker Studio
Detalhe da nota
  • Fit for the job18/30
  • Autonomy8/20
  • Controls12/15
  • Integrations11/15
  • Access5/10
  • Evidence10/10

Posição 7

Surfer

64

Encaixe parcial

Drafting a page against what already ranks

Preço
From $49/mo
Plano grátis
Não
Autonomia
Copilot
Integrações
Google Docs, WordPress, Jasper
Detalhe da nota
  • Fit for the job16/30
  • Autonomy10/20
  • Controls13/15
  • Integrations10/15
  • Access7/10
  • Evidence8/10

Posição 8

UGCBloom

62

Encaixe parcial

Influencer and UGC campaigns, not general marketing

Preço
30% of creator payouts
Plano grátis
Não
Autonomia
Semi-autonomous
Integrações
Stripe, Shopify
Detalhe da nota
  • Fit for the job14/30
  • Autonomy13/20
  • Controls12/15
  • Integrations8/15
  • Access8/10
  • Evidence7/10

Preços, recursos e fichas

  1. 1

    HubSpot Breeze

    Teams whose marketing already lives in HubSpot

    Breeze ranks first because the agent can see the contact record, the controls are real, and the integration score is the category maximum. It is a poor reason to buy HubSpot. If the CRM is already the system of record, start here. If it is not, keep reading.

    Preço
    Free CRM, hubs from $15/seat/mo
    Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
    Recursos
    HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

    Preço e recursos de HubSpot Breeze/Alternativas ao HubSpot Breeze

  2. 2

    Clay

    Researching accounts before a campaign launches

    Clay is not a campaign writer. It is the research layer marketers steal from sales: Claygent fills a table, a person checks the weird rows, and the clean rows land in the tool that sends. The free plan is enough to see if the motion is real.

    Preço
    From $185/mo
    Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
    Recursos
    Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

    Preço e recursos de Clay/Alternativas ao Clay

  3. 3

    Jasper

    On-brand campaigns across channels

    Jasper is the closest thing on this list to a marketing writing agent. Brand voice and knowledge are the product, not a chat window. The score sits under HubSpot and Clay because the autonomy is supervised and the price starts at a paid seat with a 7-day trial, not a free plan.

    Preço
    From $69/mo
    Pro is $69/seat/month, or $59/seat/month billed annually. A 7-day Pro trial requires a card. No ongoing free plan. Business is custom. Read from Jasper's public pricing discussion and plan cards; confirm on jasper.ai/pricing.
    Recursos
    Surfer, HubSpot, Webflow, Google Docs. Agents and Canvas can carry a draft through a workflow. A marketer still approves anything that publishes.

    Preço e recursos de Jasper/Alternativas ao Jasper

  4. 4

    Copy.ai

    Sales and marketing workflows once you leave the chat plan

    Copy.ai's interesting product is the workflow layer, and that layer starts at $1,000 a month. The $29 Chat plan is a copilot. The rank assumes you might buy the workflow plan. If you will not, treat it as a writing tool and look at Jasper.

    Preço
    From $29/mo
    Chat is $29/mo ($24/mo billed annually) with 5 seats and no workflow credits. Growth is $1,000/mo with workflow credits. There is no free plan for the platform. Confirmed against Copy.ai's public prices page.
    Recursos
    Salesforce, HubSpot, Slack. Workflows can run multi-step sales and marketing jobs. Chat alone is a copilot. The interesting autonomy starts on the workflow plans.

    O que dizem

    Uma avaliação antiga no Trustpilot diz que o Copy.ai ajudou nas descrições de produto.

    Avaliações posteriores dizem que o login parou de funcionar, que o suporte não respondeu por meses e que os prompts salvos sumiram depois de uma atualização.

    • “Copy Ai is great. It helped me a lot with my product description. But ever since I upgraded, the composition is shorter compared to my free trial.”
      Trustpilot
    • “It had a paid subscription and used it a bit, but my login stopped working. Reached out to support via email and via the website form. No response for months even after several messages.”
      Trustpilot
    • “I was an enthusiastic used and ambassador. then the service just stopped working. nothing works.”
      Trustpilot · A.F.

    Preço e recursos de Copy.ai/Alternativas ao Copy.ai

  5. 5

    Ahrefs

    Search data beside the campaign tools

    Ahrefs belongs on the SEO page first. It is here because marketing teams still buy it as the research layer. Lite is $129/mo. It will not run the campaign.

    Preço
    Free, then $129/mo
    ahrefs.com/pricing lists Ahrefs Free, then Lite at $129/mo, Standard at $249/mo, Advanced at $449/mo, and Enterprise at $1,499/mo. Content Kit is an add-on from $99/mo. Cancelling a paid plan drops the account to Ahrefs Free. Last checked 5 October 2026.
    Recursos
    API, MCP, Looker Studio. A person runs the reports and decides what to publish. The suite does not ship the page.

    O que dizem

    Uma avaliação no Trustpilot diz que a equipe reembolsou um plano que não servia e que o produto ainda tem funções de SEO úteis.

    Outras dizem que uma pesquisa normal dispara um bloqueio por atividade suspeita, que os créditos acabam rápido e que o suporte não devolve o acesso.

    • “Team happily provided a refund for the tool. I tried it for a specific use case which was not what the tool was built for, but it certainly has useful functionality for SEO.”
      Trustpilot
    • “I’ve been using Ahrefs for my SEO work, but lately it has become almost impossible to use.”
      Trustpilot
    • “You sign up for a plan thinking you can do some keyword research but GUESS WHAT: It's credit based.”
      Trustpilot
    • “Such bad organic traffic data, what a scam of a site misleading people.”
      Trustpilot

    Preço e recursos de Ahrefs/Alternativas ao Ahrefs

  6. 6

    Semrush

    Keyword and competitive data beside the writing

    Semrush is on this page because marketing teams still ask for AI tools, and the suite is where a lot of that work happens. The autonomy score is a copilot because a person still drives it. Pair it with a writing agent. Do not expect it to run a campaign.

    Preço
    From $139.95/mo
    A limited free account exists. Pro is $139.95/mo on monthly billing, with a lower annual rate. Guru and Business step up from there. Paid plans offer a 7-day trial. Confirm on semrush.com/pricing.
    Recursos
    Google Search Console, Google Analytics, Looker Studio. AI features draft and summarize inside a suite a person drives. Semrush does not run your SEO program.

    O que dizem

    Algumas avaliações curtas no Trustpilot ainda chamam a faixa gratuita de útil e dizem que o produto faz um bom trabalho.

    As avaliações longas recentes descrevem um cancelamento que mantém a assinatura viva e uma cobrança depois de um teste que a pessoa achava gratuito.

    • “Generous free tier, good for analytics”
      Trustpilot
    • “I really love this service. They do a great job!”
      Trustpilot
    • “They are an unscrupulous company that tricks you into keeping the subscription active.”
      Trustpilot · Fserra
    • “Free Trial is Extremely misleading. I got charged for a full month even through i attempted to cancel several times.”
      Trustpilot · Priyanka

    Preço e recursos de Semrush/Alternativas ao Semrush

  7. 7

    Surfer

    Drafting a page against what already ranks

    Surfer is a specialist on a general marketing list. Use it for search-led pages. The content marketing and SEO categories are the fairer comparisons.

    Preço
    From $49/mo
    Discovery is $49/mo. Standard is listed at $99/mo and higher tiers run well above that, with annual billing discounts on the public pricing page. No permanent free plan. Checked on surferseo.com/pricing on 5 October 2026.
    Recursos
    Google Docs, WordPress, Jasper. Surfy drafts and the editor nags you toward a content score. A person still chooses the page, the angle, and the publish button.

    O que dizem

    Quem usa o Surfer há anos no Trustpilot diz que o editor de conteúdo mostra lacunas e palavras-chave semânticas sem chute.

    Outras avaliações dizem que o preço é alto para o que faz, e uma diz que não há como tirar o cartão depois de cancelar.

    • “We’ve been using Surfer for quite some time, and it’s been a really solid tool for SEO content optimisation. The Content Editor is the standout, it makes it much easier to structure content, identify gaps, and optimise without guessing.”
      Trustpilot
    • “I have been using SurferSEO for 3 years now, and I really enjoy how it allows me to set up an article with new semantic keywords to broaden my content.”
      Trustpilot
    • “When it comes to their product, sure, it's a decent piece of software, but not better thn cheaper alternatives.”
      Trustpilot
    • “Worst ans unsecure service. There is no option to remove credit card from Surferseo website.”
      Trustpilot

    Preço e recursos de Surfer/Alternativas ao Surfer

  8. 8

    UGCBloom

    Influencer and UGC campaigns, not general marketing

    UGCBloom runs creator sourcing, review, and payouts. That is a slice of marketing, not the whole job, so job fit is low on this page and the rank follows. Influencer marketing and UGC are the pages for that work.

    Preço
    30% of creator payouts
    No seat price. A 30% platform fee applies to each creator payout and covers sourcing, outreach, review, and analytics. Public pages say there is no charge without approved, delivered content. Campaigns are funded from a wallet. Read from ugcbloom.com on 5 October 2026.
    Recursos
    Stripe, Shopify. Agents source, contact, negotiate, and do a first-pass review in parallel. You approve what goes live and what gets paid.

    O que dizem

    Jesus Malo, da Marblism, diz que a equipe contratou a UGCBloom para testar conteúdo novo em escala. Josh Levine, da Manychat, diz que a usa para encontrar e contratar criadores em vários mercados, inclusive em português e espanhol. Guillermo Guimaraes, da Myndlab, diz que um teste de reconhecimento de marca os conectou a criadores de tecnologia em inglês que mantiveram o próprio estilo.

    Nenhuma dessas citações aponta um problema.

    • “We hired UGCBloom to help test new content at scale. Creators are much more creative about videos than us internally, so this is a great way for us to get new content that we can then use in our paid marketing to find cheap well-performing creatives.”
      ugcbloom.com · Jesus Malo, Marblism
    • “We use UGCBloom to find and contract creators for our UGC campaigns across several markets, including Portuguese and Spanish-language campaigns. Creators bring ideas we wouldn't come up with internally, and UGCBloom handles the sourcing and contracts so our team can focus on the creative.”
      Josh Levine, Manychat
    • “We ran a brand awareness trial with UGCBloom to get English-speaking tech creators with a comedy and satire style talking about Myndlab. Most of the creators they recommended were a good fit for us, and they let each creator keep their natural style, which is exactly what we wanted.”
      Guillermo Guimaraes, Myndlab

    Preço e recursos de UGCBloom/Alternativas ao UGCBloom

O que é um agente de IA

Um agente de marketing usa o CRM ou o canal e avança um passo. HubSpot Breeze, Clay e Jasper cobrem trabalhos diferentes. SEO e creators têm a própria lista.

Como esta lista está organizada

No topo desta lista estão HubSpot Breeze, Clay, Jasper. A ordem segue a pontuação publicada, não um anúncio.

O que comparar

Olhe o trabalho, o preço de entrada e se uma pessoa ainda aprova o resultado.

  • Um trabalho que o produto faz de fato
  • Um preço publicado, um plano grátis ou um preço sob consulta dito com clareza
  • Uma revisão antes de o trabalho chegar ao cliente

Para que serve este tipo de software

Serve quando o mesmo passo se repete. A decisão continua com uma pessoa.

  • Ver o preço de entrada antes de uma demo
  • Comparar produtos deste trabalho, não uma janela de chat genérica
  • Abrir a ficha para as notas mais longas

Para quem é esta lista

Para quem já conhece o trabalho e quer os produtos que o fazem, com data nos preços.

Preços de entrada publicados

Números de entrada que conseguimos conferir: HubSpot Breeze (Free CRM, hubs from $15/seat/mo), Clay (From $185/mo), Jasper (From $69/mo). Conferido em 5 de outubro de 2026.

Como escolher

Encaixe o trabalho primeiro. Depois veja para quem o produto serve e se dá para começar sem uma ligação de vendas.

Categorias relacionadas

Trabalhos vizinhos têm a própria lista.

Perguntas frequentes

Método de pontuação

Conferido 5 October 2026

Cada produto recebe uma nota de 0 a 100 nas mesmas seis partes. A posição segue o total, depois o encaixe e depois o nome. Ler o método completo.