Mejores agentes de IA para marketing

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Mejores agentes de IA para marketing comparados

El precio es la cifra de salida que publica el proveedor. El plan gratis o la prueba aparecen solo si la página de precios lo dice.

Lista ordenada

El orden mira el encaje con el trabajo, la autonomía, los controles, las integraciones, el acceso y lo público que es el producto.

Precios, funciones y fichas

1. 1

   HubSpot Breeze

   Teams whose marketing already lives in HubSpot

   Breeze ranks first because the agent can see the contact record, the controls are real, and the integration score is the category maximum. It is a poor reason to buy HubSpot. If the CRM is already the system of record, start here. If it is not, keep reading.

   Precio

   Free CRM, hubs from $15/seat/mo

   Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.

   Funciones

   HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

   Precio y funciones de HubSpot Breeze/Alternativas a HubSpot Breeze

2. 2

   Clay

   Researching accounts before a campaign launches

   Clay is not a campaign writer. It is the research layer marketers steal from sales: Claygent fills a table, a person checks the weird rows, and the clean rows land in the tool that sends. The free plan is enough to see if the motion is real.

   Precio

   From $185/mo

   Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.

   Funciones

   Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

   Precio y funciones de Clay/Alternativas a Clay

3. 3

   Jasper

   On-brand campaigns across channels

   Jasper is the closest thing on this list to a marketing writing agent. Brand voice and knowledge are the product, not a chat window. The score sits under HubSpot and Clay because the autonomy is supervised and the price starts at a paid seat with a 7-day trial, not a free plan.

   Precio

   From $69/mo

   Pro is $69/seat/month, or $59/seat/month billed annually. A 7-day Pro trial requires a card. No ongoing free plan. Business is custom. Read from Jasper's public pricing discussion and plan cards; confirm on jasper.ai/pricing.

   Funciones

   Surfer, HubSpot, Webflow, Google Docs. Agents and Canvas can carry a draft through a workflow. A marketer still approves anything that publishes.

   Precio y funciones de Jasper/Alternativas a Jasper

4. 4

   Copy.ai

   Sales and marketing workflows once you leave the chat plan

   Copy.ai's interesting product is the workflow layer, and that layer starts at $1,000 a month. The $29 Chat plan is a copilot. The rank assumes you might buy the workflow plan. If you will not, treat it as a writing tool and look at Jasper.

   Precio

   From $29/mo

   Chat is $29/mo ($24/mo billed annually) with 5 seats and no workflow credits. Growth is $1,000/mo with workflow credits. There is no free plan for the platform. Confirmed against Copy.ai's public prices page.

   Funciones

   Salesforce, HubSpot, Slack. Workflows can run multi-step sales and marketing jobs. Chat alone is a copilot. The interesting autonomy starts on the workflow plans.

   Qué dicen

   Una reseña antigua de Trustpilot dice que Copy.ai ayudó con las descripciones de producto.

   Reseñas posteriores dicen que el acceso dejó de funcionar, que el soporte no contestó durante meses y que los prompts guardados desaparecieron tras una actualización.

   • “Copy Ai is great. It helped me a lot with my product description. But ever since I upgraded, the composition is shorter compared to my free trial.”

     Trustpilot

   • “It had a paid subscription and used it a bit, but my login stopped working. Reached out to support via email and via the website form. No response for months even after several messages.”

     Trustpilot

   • “I was an enthusiastic used and ambassador. then the service just stopped working. nothing works.”

     Trustpilot · A.F.

   Precio y funciones de Copy.ai/Alternativas a Copy.ai

5. 5

   Ahrefs

   Search data beside the campaign tools

   Ahrefs belongs on the SEO page first. It is here because marketing teams still buy it as the research layer. Lite is $129/mo. It will not run the campaign.

   Precio

   Free, then $129/mo

   ahrefs.com/pricing lists Ahrefs Free, then Lite at $129/mo, Standard at $249/mo, Advanced at $449/mo, and Enterprise at $1,499/mo. Content Kit is an add-on from $99/mo. Cancelling a paid plan drops the account to Ahrefs Free. Last checked 5 October 2026.

   Funciones

   API, MCP, Looker Studio. A person runs the reports and decides what to publish. The suite does not ship the page.

   Qué dicen

   Una reseña de Trustpilot dice que el equipo reembolsó un plan que no encajaba y que el producto sigue teniendo funciones de SEO útiles.

   Otras dicen que una investigación normal dispara un bloqueo por actividad sospechosa, que los créditos se acaban rápido y que el soporte no restaura el acceso.

   • “Team happily provided a refund for the tool. I tried it for a specific use case which was not what the tool was built for, but it certainly has useful functionality for SEO.”

     Trustpilot

   • “I’ve been using Ahrefs for my SEO work, but lately it has become almost impossible to use.”

     Trustpilot

   • “You sign up for a plan thinking you can do some keyword research but GUESS WHAT: It's credit based.”

     Trustpilot

   • “Such bad organic traffic data, what a scam of a site misleading people.”

     Trustpilot

   Precio y funciones de Ahrefs/Alternativas a Ahrefs

6. 6

   Semrush

   Keyword and competitive data beside the writing

   Semrush is on this page because marketing teams still ask for AI tools, and the suite is where a lot of that work happens. The autonomy score is a copilot because a person still drives it. Pair it with a writing agent. Do not expect it to run a campaign.

   Precio

   From $139.95/mo

   A limited free account exists. Pro is $139.95/mo on monthly billing, with a lower annual rate. Guru and Business step up from there. Paid plans offer a 7-day trial. Confirm on semrush.com/pricing.

   Funciones

   Google Search Console, Google Analytics, Looker Studio. AI features draft and summarize inside a suite a person drives. Semrush does not run your SEO program.

   Qué dicen

   Unas reseñas cortas de Trustpilot siguen llamando útil el tramo gratuito y dicen que el producto hace un buen trabajo.

   Las reseñas largas recientes describen una cancelación que mantiene viva la suscripción y un cargo tras una prueba que la persona creía gratuita.

   • “Generous free tier, good for analytics”

     Trustpilot

   • “I really love this service. They do a great job!”

     Trustpilot

   • “They are an unscrupulous company that tricks you into keeping the subscription active.”

     Trustpilot · Fserra

   • “Free Trial is Extremely misleading. I got charged for a full month even through i attempted to cancel several times.”

     Trustpilot · Priyanka

   Precio y funciones de Semrush/Alternativas a Semrush

7. 7

   Surfer

   Drafting a page against what already ranks

   Surfer is a specialist on a general marketing list. Use it for search-led pages. The content marketing and SEO categories are the fairer comparisons.

   Precio

   From $49/mo

   Discovery is $49/mo. Standard is listed at $99/mo and higher tiers run well above that, with annual billing discounts on the public pricing page. No permanent free plan. Checked on surferseo.com/pricing on 5 October 2026.

   Funciones

   Google Docs, WordPress, Jasper. Surfy drafts and the editor nags you toward a content score. A person still chooses the page, the angle, and the publish button.

   Qué dicen

   Quienes llevan años con Surfer en Trustpilot dicen que el editor de contenido muestra huecos y palabras clave semánticas sin adivinar.

   Otras reseñas dicen que el precio es alto para lo que hace, y una dice que no hay forma de quitar la tarjeta después de cancelar.

   • “We’ve been using Surfer for quite some time, and it’s been a really solid tool for SEO content optimisation. The Content Editor is the standout, it makes it much easier to structure content, identify gaps, and optimise without guessing.”

     Trustpilot

   • “I have been using SurferSEO for 3 years now, and I really enjoy how it allows me to set up an article with new semantic keywords to broaden my content.”

     Trustpilot

   • “When it comes to their product, sure, it's a decent piece of software, but not better thn cheaper alternatives.”

     Trustpilot

   • “Worst ans unsecure service. There is no option to remove credit card from Surferseo website.”

     Trustpilot

   Precio y funciones de Surfer/Alternativas a Surfer

8. 8

   UGCBloom

   Influencer and UGC campaigns, not general marketing

   UGCBloom runs creator sourcing, review, and payouts. That is a slice of marketing, not the whole job, so job fit is low on this page and the rank follows. Influencer marketing and UGC are the pages for that work.

   Precio

   30% of creator payouts

   No seat price. A 30% platform fee applies to each creator payout and covers sourcing, outreach, review, and analytics. Public pages say there is no charge without approved, delivered content. Campaigns are funded from a wallet. Read from ugcbloom.com on 5 October 2026.

   Funciones

   Stripe, Shopify. Agents source, contact, negotiate, and do a first-pass review in parallel. You approve what goes live and what gets paid.

   Qué dicen

   Jesus Malo, de Marblism, dice que el equipo contrató UGCBloom para probar contenido nuevo a escala. Josh Levine, de Manychat, dice que les sirve para encontrar y contratar creadores en varios mercados, incluidos el portugués y el español. Guillermo Guimaraes, de Myndlab, dice que una prueba de notoriedad de marca les emparejó con creadores de tecnología en inglés que mantuvieron su propio estilo.

   Ninguna de estas citas señala un inconveniente.

   • “We hired UGCBloom to help test new content at scale. Creators are much more creative about videos than us internally, so this is a great way for us to get new content that we can then use in our paid marketing to find cheap well-performing creatives.”

     ugcbloom.com · Jesus Malo, Marblism

   • “We use UGCBloom to find and contract creators for our UGC campaigns across several markets, including Portuguese and Spanish-language campaigns. Creators bring ideas we wouldn't come up with internally, and UGCBloom handles the sourcing and contracts so our team can focus on the creative.”

     Josh Levine, Manychat

   • “We ran a brand awareness trial with UGCBloom to get English-speaking tech creators with a comedy and satire style talking about Myndlab. Most of the creators they recommended were a good fit for us, and they let each creator keep their natural style, which is exactly what we wanted.”

     Guillermo Guimaraes, Myndlab

   Precio y funciones de UGCBloom/Alternativas a UGCBloom

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• Mejores agentes de IA para marketing B2B
• Mejores agentes de IA para marketing de influencers
• Mejores agentes de IA para UGC
• Mejores herramientas de IA para crear contenido

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