Mejores agentes de IA para marketing B2B

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Mejores agentes de IA para marketing B2B comparados

El precio es la cifra de salida que publica el proveedor. El plan gratis o la prueba aparecen solo si la página de precios lo dice.

Lista ordenada

El orden mira el encaje con el trabajo, la autonomía, los controles, las integraciones, el acceso y lo público que es el producto.

Precios, funciones y fichas

1. 1

   HubSpot Breeze

   One system of record across marketing and sales

   If a B2B team is going to buy one platform that touches several of these jobs, it is usually the CRM they already run. Breeze is that row. It does not win the specialist pages, and it should not.

   Precio

   Free CRM, hubs from $15/seat/mo

   Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.

   Funciones

   HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

   Precio y funciones de HubSpot Breeze/Alternativas a HubSpot Breeze

2. 2

   Clay

   Research that shows up across sales and marketing jobs

   Clay shows up on SDR, lead generation, sales, and LinkedIn because the research step repeats. It still will not write your SEO program or run a creator campaign.

   Precio

   From $185/mo

   Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.

   Funciones

   Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

   Precio y funciones de Clay/Alternativas a Clay

3. 3

   Apollo

   Data and sequences without a services contract

   Apollo is the self-serve sales seat: a free plan, a database, sequences. It is a fit when you need pipeline infrastructure this month, and the wrong answer for content, SEO, and creators.

   Precio

   Free, then $49/user/mo

   Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.

   Funciones

   Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.

   Precio y funciones de Apollo/Alternativas a Apollo

4. 4

   Mutiny

   A page or a deck per account

   Mutiny's pricing page lists a free plan and Business at $50 a month. Enterprise starts at $40,000 a year on that page. A FAQ on the same site describes Business as custom, so confirm the live card before you budget.

   Precio

   Free, then $50/mo

   mutinyhq.com/pricing lists Free at $0 (up to 5 team members and 5 daily credits per seat), Business at $50 per month with 50 credits, and Enterprise starting at $40,000 a year. Salesforce integration is listed on Enterprise. A separate FAQ page says Business is custom and Enterprise starts at $30,000. We use the pricing page and flag that conflict. Last checked 5 October 2026.

   Funciones

   Salesforce, Outreach, Salesloft. It generates the asset from the account. A person still publishes or sends it.

   Precio y funciones de Mutiny/Alternativas a Mutiny

5. 5

   ZoomInfo

   Account and contact data with a free start

   ZoomInfo Lite is free, with no card. Paid plans are consumption credits, not a public seat price. It belongs here as the data layer next to Apollo and Clay.

   Precio

   Free Lite, then custom

   ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.

   Funciones

   API, MCP. A person searches and exports. Credits are spent when data or AI work is used.

   Precio y funciones de ZoomInfo/Alternativas a ZoomInfo

6. 6

   Copy.ai

   Workflow experiments on a published chat price

   Copy.ai is here as the workflow generalist. The chat plan lets a small team try the models. The agent you actually want is on the $1,000 workflow tier. Specialist pages outrank this row for a real buy.

   Precio

   From $29/mo

   Chat is $29/mo ($24/mo billed annually) with 5 seats and no workflow credits. Growth is $1,000/mo with workflow credits. There is no free plan for the platform. Confirmed against Copy.ai's public prices page.

   Funciones

   Salesforce, HubSpot, Slack. Workflows can run multi-step sales and marketing jobs. Chat alone is a copilot. The interesting autonomy starts on the workflow plans.

   Qué dicen

   Una reseña antigua de Trustpilot dice que Copy.ai ayudó con las descripciones de producto.

   Reseñas posteriores dicen que el acceso dejó de funcionar, que el soporte no contestó durante meses y que los prompts guardados desaparecieron tras una actualización.

   • “Copy Ai is great. It helped me a lot with my product description. But ever since I upgraded, the composition is shorter compared to my free trial.”

     Trustpilot

   • “It had a paid subscription and used it a bit, but my login stopped working. Reached out to support via email and via the website form. No response for months even after several messages.”

     Trustpilot

   • “I was an enthusiastic used and ambassador. then the service just stopped working. nothing works.”

     Trustpilot · A.F.

   Precio y funciones de Copy.ai/Alternativas a Copy.ai

7. 7

   6sense

   Intent on accounts you already sell to

   6sense publishes the shape of Sales Intelligence and not the price. The page is a demo form. Read it as account intent and a sales copilot, then ask for a quote.

   Precio

   Not published

   6sense.com/platform/sales/pricing/ describes Sales Intelligence with data credits, predictive AI, or both. It names a sales copilot, AI writer, and CRM and sales-engagement connections. No dollar amount, free plan, or trial is on that page. Last checked 5 October 2026.

   Funciones

   CRM, Sales engagement platforms. The copilot recommends actions and drafts. A person still works the account.

   Precio y funciones de 6sense/Alternativas a 6sense

8. 8

   Demandbase

   One ABM platform for sales and marketing

   Demandbase prices a platform fee plus a per-user fee and does not print either number. It is the suite row. Specialist jobs still have their own categories.

   Precio

   Custom

   demandbase.com/pricing says pricing is a platform fee plus a flat fee per user, and that the number is a custom quote. Advertising and data can be purchased separately. No dollar amount, free plan, or trial is on that page. Last checked 5 October 2026.

   Funciones

   None named on the pages we opened. It is a platform a team works in. The page does not describe an unattended agent.

   Precio y funciones de Demandbase/Alternativas a Demandbase

Categorías relacionadas

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Preguntas frecuentes

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