Mejores agentes de IA para marketing de influencers

Mejores agentes de IA para marketing de influencers comparados

El precio es la cifra de salida que publica el proveedor. El plan gratis o la prueba aparecen solo si la página de precios lo dice.

Lista ordenada

El orden mira el encaje con el trabajo, la autonomía, los controles, las integraciones, el acceso y lo público que es el producto.

Precios, funciones y fichas

1. 1

   UGCBloom

   Running human-creator influencer work from brief to payout

   UGCBloom covers source, outreach, negotiation, video review, contracts, and payouts. The published price is 30% of creator payouts rather than a seat. Modash and GRIN fit teams that want to search a database and run the deals themselves. Synthetic video is on the UGC page.

   Precio

   30% of creator payouts

   No seat price. A 30% platform fee applies to each creator payout and covers sourcing, outreach, review, and analytics. Public pages say there is no charge without approved, delivered content. Campaigns are funded from a wallet. Read from ugcbloom.com on 5 October 2026.

   Funciones

   Stripe, Shopify. Agents source, contact, negotiate, and do a first-pass review in parallel. You approve what goes live and what gets paid.

   Qué dicen

   Jesus Malo, de Marblism, dice que el equipo contrató UGCBloom para probar contenido nuevo a escala. Josh Levine, de Manychat, dice que les sirve para encontrar y contratar creadores en varios mercados, incluidos el portugués y el español. Guillermo Guimaraes, de Myndlab, dice que una prueba de notoriedad de marca les emparejó con creadores de tecnología en inglés que mantuvieron su propio estilo.

   Ninguna de estas citas señala un inconveniente.

   • “We hired UGCBloom to help test new content at scale. Creators are much more creative about videos than us internally, so this is a great way for us to get new content that we can then use in our paid marketing to find cheap well-performing creatives.”

     ugcbloom.com · Jesus Malo, Marblism

   • “We use UGCBloom to find and contract creators for our UGC campaigns across several markets, including Portuguese and Spanish-language campaigns. Creators bring ideas we wouldn't come up with internally, and UGCBloom handles the sourcing and contracts so our team can focus on the creative.”

     Josh Levine, Manychat

   • “We ran a brand awareness trial with UGCBloom to get English-speaking tech creators with a comedy and satire style talking about Myndlab. Most of the creators they recommended were a good fit for us, and they let each creator keep their natural style, which is exactly what we wanted.”

     Guillermo Guimaraes, Myndlab

   Precio y funciones de UGCBloom/Alternativas a UGCBloom

2. 2

   GRIN

   An in-house creator CRM you can start free

   GRIN is a system of record for creator programs, with Gia's Desk as the AI layer on paid plans and a real free plan. It scores above Modash on controls, integrations, and access, and below it on pure discovery. Buy GRIN when the pain is the program. Buy Modash when the pain is the search box.

   Precio

   Free, then $200/mo

   GRIN publishes a free plan and paid tiers. Starter is $200/mo, with Growth and Scale above it, month-to-month. Paid plans add Gia's Desk and monthly credits. Checked against grin.co/pricing on 5 October 2026.

   Funciones

   Shopify, Email. Gia's Desk is an AI layer on a CRM. The program, the briefs, and the relationships stay with the team.

   Qué dicen

   En Capterra describen GRIN como fácil de poner en marcha para buscar creadores a diario, con informes de Shopify y un equipo de soporte que entra en llamada.

   En la misma página el pago se vuelve lento cuando hay muchas campañas activas, el seguimiento falla a ratos y una reseña de 2022 llama al software inestable y al soporte débil.

   • “Grin was very easy to set up in use. Within weeks we had a few campaigns up and running and it’s something we use daily to find nee influencers to receive free product and promote our brand.”

     Capterra · Lior O.

   • “Sometimes there a hiccups in tracking conversions but the Grin support response time is unbelievably quick and they are always eager to hop on zoom to talk through the issue and provide updates while they fix problems as well.”

     Capterra · Chelsea F.

   • “Our only dislike of GRIN's software is the payments system. Being that we are running 30+ campaigns at a given time, it's extremely cumbersome to go into each campaign and pay our influencers.”

     Capterra

   • “It was way too glitchy and underdeveloped. Customer support typically did not resolve issues.”

     Capterra · Kristen L.

   Precio y funciones de GRIN/Alternativas a GRIN

3. 3

   Heepsy

   Searching creators on a published price

   Heepsy has a free plan, then Starter at $69 a month billed annually. Search covers Instagram, TikTok, YouTube, and LinkedIn. You still run outreach. It is the row for discovery, not for handing off the whole program.

   Precio

   Free, then $69/mo billed annually

   heepsy.com/pricing lists Free at $0, Starter at $69 per month ($89 billed monthly), Plus at $149 per month ($199 billed monthly), and Advanced at $229 per month ($299 billed monthly). The FAQ says a free trial of paid features needs no card, and that the free plan continues after the trial. Custom pricing is available for larger teams. Last checked 5 October 2026.

   Funciones

   Shopify, WooCommerce, Email. You search, shortlist, and send outreach. The software does not close the creator deal unattended.

   Qué dicen

   Las reseñas de Heepsy que se pudieron copiar enteras desde Trustpilot son quejas, así que esta página no tiene una cita de elogio verificada.

   Esas reseñas hablan de perfiles viejos, un límite estrecho de correos de contacto, un precio mensual alto y una cancelación que siguió cobrando.

   • “The platform is crap. It looks like they have just scraped social media profiles without any discernment or vetting.”

     Trustpilot

   • “It's garbage! It's totally unusable. I can't grab emails to send in bulk. I can only send 2 invitation emails to 24 users.”

     Trustpilot

   • “Very shady cancellation practice. I canceled my subscription over a year ago and found out they were still building me because you have to go through several confirmation screens.”

     Trustpilot

   Precio y funciones de Heepsy/Alternativas a Heepsy

4. 4

   Modash

   Searching and evaluating creators yourself

   Modash has the best discovery fit after UGCBloom's full-workflow score. Autonomy is a copilot 8: you drive it. Essentials is $299 a month, or $199 if you pay yearly, and the meters on opens and unlocks are part of the cost. It does not replace an agent that runs negotiations.

   Precio

   From $199/mo billed yearly

   Essentials is $299/mo month-to-month, or $199/mo when billed yearly ($2,388 up front). Performance and Enterprise sit above that. Usage meters (profile opens, email unlocks) are part of the real cost. Checked against Modash's public pricing page on 5 October 2026.

   Funciones

   Campaign tracking, Creator payouts. You run the search and the judgment. The product does not take the campaign off your desk.

   Qué dicen

   Comerciantes de Shopify dicen que los filtros encuentran creadores que encajan con la marca y que el seguimiento de campaña junta contenido y métricas.

   Una reseña sigue redactando contratos fuera de la app. Otra dice que el plan de entrada no cubría regalos ni monitorización a gran escala.

   • “What I like most about Modash is how easy it is to see and manage everything in one place.”

     Shopify App Store · PERGOLUX UK

   • “Modash's discovery features alone makes it worth it — the search filters are genuinely powerful, and I can find creators who actually fit my brand rather than just scrolling through suggested lists hoping something clicks.”

     Shopify App Store · Velvet Hammer

   • “While the platform is seamless for discovery and payments, I do wish it had a built-in contract builder to avoid the manual back-and-forth of emailing PDFs outside the app.”

     Shopify App Store · The Cut Buddy

   • “The only downside is that the entry level pricing didn't give us the amount of usage we needed to do large gifting / monitoring without upgrading.”

     Shopify App Store · AUREA

   Precio y funciones de Modash/Alternativas a Modash

5. 5

   Upfluence

   Search plus CRM under a custom contract

   Upfluence is the enterprise-shaped search and CRM, especially where Shopify matters. Access is a 3 because the price is a conversation. Rank it when you already know you want one vendor for search and the relationship record and you are not trying to start this week.

   Precio

   Custom

   No public self-serve price list as of 5 October 2026.

   Funciones

   Shopify, Email outreach. Search, CRM, and outreach tools a person drives. Not an unattended campaign agent.

   Qué dicen

   En Trustpilot nombran al equipo de onboarding y una agencia dice que lleva años usando la herramienta para buscar creadores, escribirles y pagarles.

   Otras reseñas dicen que una API comprada no funcionó de forma fiable, que el soporte se calló tras el contrato y que salir de la suscripción fue difícil.

   • “Make sure you request Lana for onboarding if you want the best experience and tips for influencer campaigns.”

     Trustpilot

   • “We've been using Upfluence for 4 years now a social media agency and the tool works like a gem. We are based in Asia and it works well here too.”

     Trustpilot · Xavier

   • “I spent roughly $5,000 on an Upfluence package specifically because of their API capabilities. During the sales process, the API was presented as a core feature and the primary reason I chose their platform.”

     Trustpilot · BTheory_Startups

   • “I was sceptical going in.They use all the usual buzzwords to draw you in.They fail to inform you that you need to pay them large amounts to get limited returns.”

     Trustpilot

   Precio y funciones de Upfluence/Alternativas a Upfluence

6. 6

   Collabstr

   Hiring opted-in creators from a marketplace

   Collabstr's free plan lets you search and hire, with a 10% fee on the order. Pro is $249 a month billed annually and adds one campaign post a month. Escrow pays the creator after you approve the work.

   Precio

   Free, then $249/mo billed annually

   collabstr.com/pricing lists Free at $0 with a 10% hiring fee, Pro at $249 per month billed annually (still 10%), and Premium at $333 per month billed annually with a 5% fee. Enterprise starts at $1,000 per month on an annual contract. Creators pay a separate 15% fee on their payout. The page offers monthly billing and says annual billing is two months free, but it does not print the month-to-month dollar amounts. Last checked 5 October 2026.

   Funciones

   None named on the pages we opened. You post a brief or hire from a profile, then approve the work before payment releases. The marketplace does not replace that approval.

   Qué dicen

   Creadores en Trustpilot dicen que el mercado es fácil de usar, que consiguieron trabajo pagado rápido y que el pago llegó.

   Una reseña dice que algunos vendedores no respetan la tarifa publicada o no miran las ofertas que llegan.

   • “Love this app so far! Brand new to the app and have already gotten jobs. The people are lovely to work with and overall it’s been great!”

     Trustpilot

   • “We got our first paid influencer deal through Collabstr. It's a simple, easy-to-use platform.”

     Trustpilot

   • “Solid product platform, responsive account management, and an active marketplace: what more could you want?”

     Trustpilot

   • “Some of these vendors don't honor the deal they have listed or want more money for it than is posted.”

     Trustpilot

   Precio y funciones de Collabstr/Alternativas a Collabstr

7. 7

   HypeAuditor

   Checking audience quality before you pay

   HypeAuditor is a vetting tool. Job fit is real and narrower than a campaign agent, which is why it sits here and not at the top. Pricing is a demo, so we do not print a monthly number. Use it before a large creator contract, not as the system that runs the campaign.

   Precio

   Custom

   The public pricing path is a demo, not a price list, as of 5 October 2026. We are not publishing a guessed monthly fee.

   Funciones

   Creator reports, Discovery. You ask it about a creator. It does not run the deal.

   Qué dicen

   Algunas reseñas de Trustpilot dicen que la base y la búsqueda por palabras clave encuentran creadores de nicho que antes costaban horas en Instagram y YouTube.

   Otras dicen que los informes eran flojos, que una cancelación igual generó un cargo y que una llamada de ventas no sirvió.

   • “HypeAuditor has been a great help for us. Their database is huge, and with the keyword and AI search features, we can find even very niche and specific creators that match our exact requirements.”

     Trustpilot

   • “Before we started working with Hypeauditor, we had to spend several hours a day searching directly on Instagram and YouTube for collaborators and their contact details.”

     Trustpilot

   • “HypeAuditor team doesn't honor contract terms or cancellation requests. Once they have your credit card on file, they will charge regardless if you've requested cancellation or not.”

     Trustpilot

   • “Their influencer reports are absolutely useless and show almost no data and something that I can get for free in any other tool.”

     Trustpilot

   Precio y funciones de HypeAuditor/Alternativas a HypeAuditor

8. 8

   Clay

   Enriching a list you already have

   Partial fit. Clay can research and enrich a sheet of creators or brand partners. It is not influencer software. It is here so a team that already owns Clay can see the ceiling.

   Precio

   From $185/mo

   Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.

   Funciones

   Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

   Precio y funciones de Clay/Alternativas a Clay

Comparar

• UGCBloom vs GRIN (2026)
• UGCBloom vs Modash (2026)
• GRIN vs Modash (2026)
• GRIN vs Upfluence (2026)
• Modash vs Upfluence (2026)

Categorías relacionadas

Los trabajos vecinos tienen su propia lista.

• Mejores agentes de IA para UGC
• Mejores agentes de IA para marketing
• Mejores herramientas de IA para crear contenido
• Mejores agentes de IA para marketing B2B

Preguntas frecuentes

Cada producto se puntúa sobre 100 con las mismas seis partes. El puesto sigue el total, luego el encaje y luego el nombre. Leer el método completo.