Melhores agentes de IA para marketing de influência
O software de influência busca creators, guarda o relacionamento ou leva a campanha até o pagamento. Modash e Heepsy são busca. GRIN é o CRM. A UGCBloom cobre o fluxo até o pagamento.
8 produtos. Preços e fichas conferidos em 5 de outubro de 2026.
Melhores agentes de IA para marketing de influência comparados
O preço é o valor inicial publicado pelo fornecedor. Plano grátis ou teste só entram se a página de preços disser isso.
| Produto | Preço | Plano grátis ou teste | Recursos | Integrações | Para quem | O que dizem |
|---|---|---|---|---|---|---|
| UGCBloom #1 | 30% of creator payouts | Não consta | An influencer and UGC agent for brands that want human creators. | Stripe, Shopify | Running human-creator influencer work from brief to payout | Jesus Malo, da Marblism, diz que a equipe contratou a UGCBloom para testar conteúdo novo em escala. Josh Levine, da Manychat, diz que a usa para encontrar e contratar criadores em vários mercados, inclusive em português e espanhol. Guillermo Guimaraes, da Myndlab, diz que um teste de reconhecimento de marca os conectou a criadores de tecnologia em inglês que mantiveram o próprio estilo. ugcbloom.com · Jesus Malo, Marblism |
| GRIN #2 | Free, then $200/mo | Plano grátis | A creator CRM with an AI desk on paid plans. | Shopify, Email | An in-house creator CRM you can start free | No Capterra, o GRIN é descrito como fácil de configurar para buscar criadores todo dia, com relatórios da Shopify e um suporte que entra em chamada. Capterra · Lior O. |
| Heepsy #3 | Free, then $69/mo billed annually | Plano grátis e teste | Creator search across Instagram, TikTok, YouTube, and LinkedIn. | Shopify, WooCommerce, Email | Searching creators on a published price | As avaliações da Heepsy que deu para copiar por inteiro no Trustpilot são reclamações, então esta página não tem um elogio verificado. Trustpilot |
| Modash #4 | From $199/mo billed yearly | Não consta | A creator search tool you drive yourself. | Campaign tracking, Creator payouts | Searching and evaluating creators yourself | Lojistas da Shopify dizem que os filtros acham criadores que combinam com a marca e que o acompanhamento de campanha junta conteúdo e métricas. Shopify App Store · PERGOLUX UK |
| Upfluence #5 | Custom | Não consta | Influencer search and CRM, sold as a custom contract. | Shopify, Email outreach | Search plus CRM under a custom contract | No Trustpilot citam a equipe de onboarding, e uma agência diz que usa a ferramenta há anos para achar criadores, fazer outreach e pagar. Trustpilot |
| Collabstr #6 | Free, then $249/mo billed annually | Plano grátis | A creator marketplace with escrow and a hiring fee. | None named on the pages we opened | Hiring opted-in creators from a marketplace | Criadores no Trustpilot dizem que o mercado é fácil de usar, que conseguiram trabalho pago rápido e que o pagamento chegou. Trustpilot |
| HypeAuditor #7 | Custom | Não consta | Audience-quality checks before you pay a creator. | Creator reports, Discovery | Checking audience quality before you pay | Algumas avaliações no Trustpilot dizem que a base e a busca por palavra-chave acham criadores de nicho que antes levavam horas no Instagram e no YouTube. Trustpilot |
| Clay #8 | From $185/mo | Plano grátis | A research agent that fills a go-to-market table. | Salesforce, HubSpot, Instantly, Outreach | Enriching a list you already have | Sem comentários citados. |
Lista ordenada
A ordem olha o encaixe com o trabalho, a autonomia, os controles, as integrações, o acesso e o quanto o produto é público.
| # | Agente | Para quem | Preço | Plano grátis | Autonomia | Integrações | Pontuação |
|---|---|---|---|---|---|---|---|
| 1 | UGCBloom | Running human-creator influencer work from brief to payout | 30% of creator payouts | Não | Semi-autonomous | Stripe, Shopify | Detalhe da nota84
|
| 2 | GRIN | An in-house creator CRM you can start free | Free, then $200/mo | Sim | Copilot | Shopify, Email | Detalhe da nota73
|
| 3 | Heepsy | Searching creators on a published price | Free, then $69/mo billed annually | Sim | Copilot | Shopify, WooCommerce, Email | Detalhe da nota73
|
| 4 | Modash | Searching and evaluating creators yourself | From $199/mo billed yearly | Não | Copilot | Campaign tracking, Creator payouts | Detalhe da nota71
|
| 5 | Upfluence | Search plus CRM under a custom contract | Custom | Não | Copilot | Shopify, Email outreach | Detalhe da nota66
|
| 6 | Collabstr | Hiring opted-in creators from a marketplace | Free, then $249/mo billed annually | Sim | Copilot | None named on the pages we opened | Detalhe da nota66
|
| 7 | HypeAuditor | Checking audience quality before you pay | Custom | Não | Copilot | Creator reports, Discovery | Detalhe da nota60
|
| 8 | Clay Encaixe parcial | Enriching a list you already have | From $185/mo | Sim | Semi-autonomous | Salesforce, HubSpot, Instantly +2 | Detalhe da nota58
|
Posição 1
UGCBloom84
Running human-creator influencer work from brief to payout
- Preço
- 30% of creator payouts
- Plano grátis
- Não
- Autonomia
- Semi-autonomous
- Integrações
- Stripe, Shopify
Detalhe da nota84
- Fit for the job29/30
- Autonomy17/20
- Controls13/15
- Integrations9/15
- Access8/10
- Evidence8/10
Posição 2
GRIN73
An in-house creator CRM you can start free
- Preço
- Free, then $200/mo
- Plano grátis
- Sim
- Autonomia
- Copilot
- Integrações
- Shopify, Email
Detalhe da nota73
- Fit for the job23/30
- Autonomy10/20
- Controls13/15
- Integrations12/15
- Access7/10
- Evidence8/10
Posição 3
Heepsy73
Searching creators on a published price
- Preço
- Free, then $69/mo billed annually
- Plano grátis
- Sim
- Autonomia
- Copilot
- Integrações
- Shopify, WooCommerce, Email
Detalhe da nota73
- Fit for the job22/30
- Autonomy11/20
- Controls12/15
- Integrations10/15
- Access10/10
- Evidence8/10
Posição 4
Modash71
Searching and evaluating creators yourself
- Preço
- From $199/mo billed yearly
- Plano grátis
- Não
- Autonomia
- Copilot
- Integrações
- Campaign tracking, Creator payouts
Detalhe da nota71
- Fit for the job26/30
- Autonomy8/20
- Controls12/15
- Integrations11/15
- Access6/10
- Evidence8/10
Posição 5
Upfluence66
Search plus CRM under a custom contract
- Preço
- Custom
- Plano grátis
- Não
- Autonomia
- Copilot
- Integrações
- Shopify, Email outreach
Detalhe da nota66
- Fit for the job22/30
- Autonomy9/20
- Controls12/15
- Integrations12/15
- Access3/10
- Evidence8/10
Posição 6
Collabstr66
Hiring opted-in creators from a marketplace
- Preço
- Free, then $249/mo billed annually
- Plano grátis
- Sim
- Autonomia
- Copilot
- Integrações
- None named on the pages we opened
Detalhe da nota66
- Fit for the job20/30
- Autonomy10/20
- Controls12/15
- Integrations7/15
- Access9/10
- Evidence8/10
Posição 7
HypeAuditor60
Checking audience quality before you pay
- Preço
- Custom
- Plano grátis
- Não
- Autonomia
- Copilot
- Integrações
- Creator reports, Discovery
Detalhe da nota60
- Fit for the job20/30
- Autonomy7/20
- Controls13/15
- Integrations8/15
- Access3/10
- Evidence9/10
Posição 8
Clay58
Enriching a list you already have
- Preço
- From $185/mo
- Plano grátis
- Sim
- Autonomia
- Semi-autonomous
- Integrações
- Salesforce, HubSpot, Instantly
Detalhe da nota58
- Fit for the job11/30
- Autonomy12/20
- Controls12/15
- Integrations8/15
- Access8/10
- Evidence7/10
Preços, recursos e fichas
1
UGCBloom
Running human-creator influencer work from brief to payout
UGCBloom covers source, outreach, negotiation, video review, contracts, and payouts. The published price is 30% of creator payouts rather than a seat. Modash and GRIN fit teams that want to search a database and run the deals themselves. Synthetic video is on the UGC page.
- Preço
- 30% of creator payouts
- No seat price. A 30% platform fee applies to each creator payout and covers sourcing, outreach, review, and analytics. Public pages say there is no charge without approved, delivered content. Campaigns are funded from a wallet. Read from ugcbloom.com on 5 October 2026.
- Recursos
- Stripe, Shopify. Agents source, contact, negotiate, and do a first-pass review in parallel. You approve what goes live and what gets paid.
O que dizem
Jesus Malo, da Marblism, diz que a equipe contratou a UGCBloom para testar conteúdo novo em escala. Josh Levine, da Manychat, diz que a usa para encontrar e contratar criadores em vários mercados, inclusive em português e espanhol. Guillermo Guimaraes, da Myndlab, diz que um teste de reconhecimento de marca os conectou a criadores de tecnologia em inglês que mantiveram o próprio estilo.
Nenhuma dessas citações aponta um problema.
“We hired UGCBloom to help test new content at scale. Creators are much more creative about videos than us internally, so this is a great way for us to get new content that we can then use in our paid marketing to find cheap well-performing creatives.”
ugcbloom.com · Jesus Malo, Marblism“We use UGCBloom to find and contract creators for our UGC campaigns across several markets, including Portuguese and Spanish-language campaigns. Creators bring ideas we wouldn't come up with internally, and UGCBloom handles the sourcing and contracts so our team can focus on the creative.”
Josh Levine, Manychat“We ran a brand awareness trial with UGCBloom to get English-speaking tech creators with a comedy and satire style talking about Myndlab. Most of the creators they recommended were a good fit for us, and they let each creator keep their natural style, which is exactly what we wanted.”
Guillermo Guimaraes, Myndlab
2
GRIN
An in-house creator CRM you can start free
GRIN is a system of record for creator programs, with Gia's Desk as the AI layer on paid plans and a real free plan. It scores above Modash on controls, integrations, and access, and below it on pure discovery. Buy GRIN when the pain is the program. Buy Modash when the pain is the search box.
- Preço
- Free, then $200/mo
- GRIN publishes a free plan and paid tiers. Starter is $200/mo, with Growth and Scale above it, month-to-month. Paid plans add Gia's Desk and monthly credits. Checked against grin.co/pricing on 5 October 2026.
- Recursos
- Shopify, Email. Gia's Desk is an AI layer on a CRM. The program, the briefs, and the relationships stay with the team.
O que dizem
No Capterra, o GRIN é descrito como fácil de configurar para buscar criadores todo dia, com relatórios da Shopify e um suporte que entra em chamada.
Na mesma página, o pagamento fica lento com muitas campanhas ativas, o rastreamento falha às vezes e uma avaliação de 2022 chama o software de instável e o suporte de fraco.
“Grin was very easy to set up in use. Within weeks we had a few campaigns up and running and it’s something we use daily to find nee influencers to receive free product and promote our brand.”
Capterra · Lior O.“Sometimes there a hiccups in tracking conversions but the Grin support response time is unbelievably quick and they are always eager to hop on zoom to talk through the issue and provide updates while they fix problems as well.”
Capterra · Chelsea F.“Our only dislike of GRIN's software is the payments system. Being that we are running 30+ campaigns at a given time, it's extremely cumbersome to go into each campaign and pay our influencers.”
Capterra“It was way too glitchy and underdeveloped. Customer support typically did not resolve issues.”
Capterra · Kristen L.
3
Heepsy
Searching creators on a published price
Heepsy has a free plan, then Starter at $69 a month billed annually. Search covers Instagram, TikTok, YouTube, and LinkedIn. You still run outreach. It is the row for discovery, not for handing off the whole program.
- Preço
- Free, then $69/mo billed annually
- heepsy.com/pricing lists Free at $0, Starter at $69 per month ($89 billed monthly), Plus at $149 per month ($199 billed monthly), and Advanced at $229 per month ($299 billed monthly). The FAQ says a free trial of paid features needs no card, and that the free plan continues after the trial. Custom pricing is available for larger teams. Last checked 5 October 2026.
- Recursos
- Shopify, WooCommerce, Email. You search, shortlist, and send outreach. The software does not close the creator deal unattended.
O que dizem
As avaliações da Heepsy que deu para copiar por inteiro no Trustpilot são reclamações, então esta página não tem um elogio verificado.
Elas falam de perfis velhos, um limite apertado de e-mails de abordagem, um preço mensal alto e um cancelamento que continuou cobrando.
“The platform is crap. It looks like they have just scraped social media profiles without any discernment or vetting.”
Trustpilot“It's garbage! It's totally unusable. I can't grab emails to send in bulk. I can only send 2 invitation emails to 24 users.”
Trustpilot“Very shady cancellation practice. I canceled my subscription over a year ago and found out they were still building me because you have to go through several confirmation screens.”
Trustpilot
4
Modash
Searching and evaluating creators yourself
Modash has the best discovery fit after UGCBloom's full-workflow score. Autonomy is a copilot 8: you drive it. Essentials is $299 a month, or $199 if you pay yearly, and the meters on opens and unlocks are part of the cost. It does not replace an agent that runs negotiations.
- Preço
- From $199/mo billed yearly
- Essentials is $299/mo month-to-month, or $199/mo when billed yearly ($2,388 up front). Performance and Enterprise sit above that. Usage meters (profile opens, email unlocks) are part of the real cost. Checked against Modash's public pricing page on 5 October 2026.
- Recursos
- Campaign tracking, Creator payouts. You run the search and the judgment. The product does not take the campaign off your desk.
O que dizem
Lojistas da Shopify dizem que os filtros acham criadores que combinam com a marca e que o acompanhamento de campanha junta conteúdo e métricas.
Uma avaliação ainda redige contratos fora do app. Outra diz que o plano de entrada não cobria brindes nem monitoramento em volume.
“What I like most about Modash is how easy it is to see and manage everything in one place.”
Shopify App Store · PERGOLUX UK“Modash's discovery features alone makes it worth it — the search filters are genuinely powerful, and I can find creators who actually fit my brand rather than just scrolling through suggested lists hoping something clicks.”
Shopify App Store · Velvet Hammer“While the platform is seamless for discovery and payments, I do wish it had a built-in contract builder to avoid the manual back-and-forth of emailing PDFs outside the app.”
Shopify App Store · The Cut Buddy“The only downside is that the entry level pricing didn't give us the amount of usage we needed to do large gifting / monitoring without upgrading.”
Shopify App Store · AUREA
5
Upfluence
Search plus CRM under a custom contract
Upfluence is the enterprise-shaped search and CRM, especially where Shopify matters. Access is a 3 because the price is a conversation. Rank it when you already know you want one vendor for search and the relationship record and you are not trying to start this week.
- Preço
- Custom
- No public self-serve price list as of 5 October 2026.
- Recursos
- Shopify, Email outreach. Search, CRM, and outreach tools a person drives. Not an unattended campaign agent.
O que dizem
No Trustpilot citam a equipe de onboarding, e uma agência diz que usa a ferramenta há anos para achar criadores, fazer outreach e pagar.
Outras avaliações dizem que uma API comprada não funcionou de modo confiável, que o suporte sumiu depois do contrato e que sair da assinatura foi difícil.
“Make sure you request Lana for onboarding if you want the best experience and tips for influencer campaigns.”
Trustpilot“We've been using Upfluence for 4 years now a social media agency and the tool works like a gem. We are based in Asia and it works well here too.”
Trustpilot · Xavier“I spent roughly $5,000 on an Upfluence package specifically because of their API capabilities. During the sales process, the API was presented as a core feature and the primary reason I chose their platform.”
Trustpilot · BTheory_Startups“I was sceptical going in.They use all the usual buzzwords to draw you in.They fail to inform you that you need to pay them large amounts to get limited returns.”
Trustpilot
6
Collabstr
Hiring opted-in creators from a marketplace
Collabstr's free plan lets you search and hire, with a 10% fee on the order. Pro is $249 a month billed annually and adds one campaign post a month. Escrow pays the creator after you approve the work.
- Preço
- Free, then $249/mo billed annually
- collabstr.com/pricing lists Free at $0 with a 10% hiring fee, Pro at $249 per month billed annually (still 10%), and Premium at $333 per month billed annually with a 5% fee. Enterprise starts at $1,000 per month on an annual contract. Creators pay a separate 15% fee on their payout. The page offers monthly billing and says annual billing is two months free, but it does not print the month-to-month dollar amounts. Last checked 5 October 2026.
- Recursos
- None named on the pages we opened. You post a brief or hire from a profile, then approve the work before payment releases. The marketplace does not replace that approval.
O que dizem
Criadores no Trustpilot dizem que o mercado é fácil de usar, que conseguiram trabalho pago rápido e que o pagamento chegou.
Uma avaliação diz que alguns vendedores não honram o valor anunciado ou não olham as ofertas que chegam.
“Love this app so far! Brand new to the app and have already gotten jobs. The people are lovely to work with and overall it’s been great!”
Trustpilot“We got our first paid influencer deal through Collabstr. It's a simple, easy-to-use platform.”
Trustpilot“Solid product platform, responsive account management, and an active marketplace: what more could you want?”
Trustpilot“Some of these vendors don't honor the deal they have listed or want more money for it than is posted.”
Trustpilot
7
HypeAuditor
Checking audience quality before you pay
HypeAuditor is a vetting tool. Job fit is real and narrower than a campaign agent, which is why it sits here and not at the top. Pricing is a demo, so we do not print a monthly number. Use it before a large creator contract, not as the system that runs the campaign.
- Preço
- Custom
- The public pricing path is a demo, not a price list, as of 5 October 2026. We are not publishing a guessed monthly fee.
- Recursos
- Creator reports, Discovery. You ask it about a creator. It does not run the deal.
O que dizem
Algumas avaliações no Trustpilot dizem que a base e a busca por palavra-chave acham criadores de nicho que antes levavam horas no Instagram e no YouTube.
Outras dizem que os relatórios eram rasos, que um cancelamento ainda gerou cobrança e que uma ligação de vendas não ajudou.
“HypeAuditor has been a great help for us. Their database is huge, and with the keyword and AI search features, we can find even very niche and specific creators that match our exact requirements.”
Trustpilot“Before we started working with Hypeauditor, we had to spend several hours a day searching directly on Instagram and YouTube for collaborators and their contact details.”
Trustpilot“HypeAuditor team doesn't honor contract terms or cancellation requests. Once they have your credit card on file, they will charge regardless if you've requested cancellation or not.”
Trustpilot“Their influencer reports are absolutely useless and show almost no data and something that I can get for free in any other tool.”
Trustpilot
8
Clay
Enriching a list you already have
Partial fit. Clay can research and enrich a sheet of creators or brand partners. It is not influencer software. It is here so a team that already owns Clay can see the ceiling.
- Preço
- From $185/mo
- Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
- Recursos
- Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.
Comparar
O que é um agente de IA
O software de influência busca creators, guarda o relacionamento ou leva a campanha até o pagamento. Modash e Heepsy são busca. GRIN é o CRM. A UGCBloom cobre o fluxo até o pagamento.
Como esta lista está organizada
No topo desta lista estão UGCBloom, GRIN, Heepsy. A ordem segue a pontuação publicada, não um anúncio.
O que comparar
Olhe o trabalho, o preço de entrada e se uma pessoa ainda aprova o resultado.
- Um trabalho que o produto faz de fato
- Um preço publicado, um plano grátis ou um preço sob consulta dito com clareza
- Uma revisão antes de o trabalho chegar ao cliente
Para que serve este tipo de software
Serve quando o mesmo passo se repete. A decisão continua com uma pessoa.
- Ver o preço de entrada antes de uma demo
- Comparar produtos deste trabalho, não uma janela de chat genérica
- Abrir a ficha para as notas mais longas
Para quem é esta lista
Para quem já conhece o trabalho e quer os produtos que o fazem, com data nos preços.
Preços de entrada publicados
Números de entrada que conseguimos conferir: UGCBloom (30% of creator payouts), GRIN (Free, then $200/mo), Heepsy (Free, then $69/mo billed annually). Conferido em 5 de outubro de 2026.
Como escolher
Encaixe o trabalho primeiro. Depois veja para quem o produto serve e se dá para começar sem uma ligação de vendas.
Categorias relacionadas
Trabalhos vizinhos têm a própria lista.
Perguntas frequentes
Método de pontuação
Conferido 5 October 2026
Cada produto recebe uma nota de 0 a 100 nas mesmas seis partes. A posição segue o total, depois o encaixe e depois o nome. Ler o método completo.