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Melhores agentes de IA para marketing B2B

Esta página é o mapa: dados de contas, CRM e ferramentas de ABM. 6sense e Demandbase não publicam preço. O ZoomInfo Lite abre sem cartão.

8 produtos. Preços e fichas conferidos em 5 de outubro de 2026.

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Melhores agentes de IA para marketing B2B comparados

O preço é o valor inicial publicado pelo fornecedor. Plano grátis ou teste só entram se a página de preços disser isso.

Side-by-side comparison of pricing, free plan or trial, features, integrations, best fit, and sourced user comments
ProdutoPreçoPlano grátis ou testeRecursosIntegraçõesPara quemO que dizem
HubSpot Breeze

#1

Free CRM, hubs from $15/seat/moPlano grátisAI agents sitting on the HubSpot CRM.HubSpot CRM, Gmail, Slack, SalesforceOne system of record across marketing and salesSem comentários citados.
Clay

#2

From $185/moPlano grátisA research agent that fills a go-to-market table.Salesforce, HubSpot, Instantly, OutreachResearch that shows up across sales and marketing jobsSem comentários citados.
Apollo

#3

Free, then $49/user/moPlano grátisA contact database with sequences and an AI assist.Salesforce, HubSpot, Gmail, SlackData and sequences without a services contractSem comentários citados.
Mutiny

#4

Free, then $50/moPlano grátisAccount-specific pages and sales assets, with a free plan.Salesforce, Outreach, SalesloftA page or a deck per accountSem comentários citados.
ZoomInfo

#5

Free Lite, then customPlano grátisB2B contact and company data, with a permanent free Lite plan.API, MCPAccount and contact data with a free startSem comentários citados.
Copy.ai

#6

From $29/moNão constaA sales and marketing workflow platform with a cheap chat plan in front.Salesforce, HubSpot, SlackWorkflow experiments on a published chat price

Uma avaliação antiga no Trustpilot diz que o Copy.ai ajudou nas descrições de produto.

Trustpilot
6sense

#7

Not publishedNão constaAccount intent and a sales copilot, with no public price.CRM, Sales engagement platformsIntent on accounts you already sell toSem comentários citados.
Demandbase

#8

CustomNão constaAn account-based platform with a platform fee and a per-user fee.None named on the pages we openedOne ABM platform for sales and marketingSem comentários citados.

Lista ordenada

A ordem olha o encaixe com o trabalho, a autonomia, os controles, as integrações, o acesso e o quanto o produto é público.

Posição 1

HubSpot Breeze

83

One system of record across marketing and sales

Preço
Free CRM, hubs from $15/seat/mo
Plano grátis
Sim
Autonomia
Semi-autonomous
Integrações
HubSpot CRM, Gmail, Slack
Detalhe da nota
  • Fit for the job24/30
  • Autonomy15/20
  • Controls13/15
  • Integrations15/15
  • Access6/10
  • Evidence10/10

Posição 2

Clay

83

Research that shows up across sales and marketing jobs

Preço
From $185/mo
Plano grátis
Sim
Autonomia
Semi-autonomous
Integrações
Salesforce, HubSpot, Instantly
Detalhe da nota
  • Fit for the job23/30
  • Autonomy15/20
  • Controls14/15
  • Integrations14/15
  • Access8/10
  • Evidence9/10

Posição 3

Apollo

79

Data and sequences without a services contract

Preço
Free, then $49/user/mo
Plano grátis
Sim
Autonomia
Semi-autonomous
Integrações
Salesforce, HubSpot, Gmail
Detalhe da nota
  • Fit for the job22/30
  • Autonomy12/20
  • Controls13/15
  • Integrations14/15
  • Access9/10
  • Evidence9/10

Posição 4

Mutiny

76

A page or a deck per account

Preço
Free, then $50/mo
Plano grátis
Sim
Autonomia
Semi-autonomous
Integrações
Salesforce, Outreach, Salesloft
Detalhe da nota
  • Fit for the job22/30
  • Autonomy14/20
  • Controls12/15
  • Integrations11/15
  • Access9/10
  • Evidence8/10

Posição 5

ZoomInfo

75

Account and contact data with a free start

Preço
Free Lite, then custom
Plano grátis
Sim
Autonomia
Copilot
Integrações
API, MCP
Detalhe da nota
  • Fit for the job24/30
  • Autonomy10/20
  • Controls12/15
  • Integrations13/15
  • Access7/10
  • Evidence9/10

Posição 6

Copy.ai

72

Workflow experiments on a published chat price

Preço
From $29/mo
Plano grátis
Não
Autonomia
Semi-autonomous
Integrações
Salesforce, HubSpot, Slack
Detalhe da nota
  • Fit for the job20/30
  • Autonomy14/20
  • Controls11/15
  • Integrations12/15
  • Access7/10
  • Evidence8/10

Posição 7

6sense

68

Intent on accounts you already sell to

Preço
Not published
Plano grátis
Não
Autonomia
Copilot
Integrações
CRM, Sales engagement platforms
Detalhe da nota
  • Fit for the job23/30
  • Autonomy11/20
  • Controls12/15
  • Integrations12/15
  • Access2/10
  • Evidence8/10

Posição 8

Demandbase

64

One ABM platform for sales and marketing

Preço
Custom
Plano grátis
Não
Autonomia
Copilot
Integrações
None named on the pages we opened
Detalhe da nota
  • Fit for the job21/30
  • Autonomy10/20
  • Controls12/15
  • Integrations11/15
  • Access2/10
  • Evidence8/10

Preços, recursos e fichas

  1. 1

    HubSpot Breeze

    One system of record across marketing and sales

    If a B2B team is going to buy one platform that touches several of these jobs, it is usually the CRM they already run. Breeze is that row. It does not win the specialist pages, and it should not.

    Preço
    Free CRM, hubs from $15/seat/mo
    Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
    Recursos
    HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

    Preço e recursos de HubSpot Breeze/Alternativas ao HubSpot Breeze

  2. 2

    Clay

    Research that shows up across sales and marketing jobs

    Clay shows up on SDR, lead generation, sales, and LinkedIn because the research step repeats. It still will not write your SEO program or run a creator campaign.

    Preço
    From $185/mo
    Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
    Recursos
    Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

    Preço e recursos de Clay/Alternativas ao Clay

  3. 3

    Apollo

    Data and sequences without a services contract

    Apollo is the self-serve sales seat: a free plan, a database, sequences. It is a fit when you need pipeline infrastructure this month, and the wrong answer for content, SEO, and creators.

    Preço
    Free, then $49/user/mo
    Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
    Recursos
    Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.

    Preço e recursos de Apollo/Alternativas ao Apollo

  4. 4

    Mutiny

    A page or a deck per account

    Mutiny's pricing page lists a free plan and Business at $50 a month. Enterprise starts at $40,000 a year on that page. A FAQ on the same site describes Business as custom, so confirm the live card before you budget.

    Preço
    Free, then $50/mo
    mutinyhq.com/pricing lists Free at $0 (up to 5 team members and 5 daily credits per seat), Business at $50 per month with 50 credits, and Enterprise starting at $40,000 a year. Salesforce integration is listed on Enterprise. A separate FAQ page says Business is custom and Enterprise starts at $30,000. We use the pricing page and flag that conflict. Last checked 5 October 2026.
    Recursos
    Salesforce, Outreach, Salesloft. It generates the asset from the account. A person still publishes or sends it.

    Preço e recursos de Mutiny/Alternativas ao Mutiny

  5. 5

    ZoomInfo

    Account and contact data with a free start

    ZoomInfo Lite is free, with no card. Paid plans are consumption credits, not a public seat price. It belongs here as the data layer next to Apollo and Clay.

    Preço
    Free Lite, then custom
    ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
    Recursos
    API, MCP. A person searches and exports. Credits are spent when data or AI work is used.

    Preço e recursos de ZoomInfo/Alternativas ao ZoomInfo

  6. 6

    Copy.ai

    Workflow experiments on a published chat price

    Copy.ai is here as the workflow generalist. The chat plan lets a small team try the models. The agent you actually want is on the $1,000 workflow tier. Specialist pages outrank this row for a real buy.

    Preço
    From $29/mo
    Chat is $29/mo ($24/mo billed annually) with 5 seats and no workflow credits. Growth is $1,000/mo with workflow credits. There is no free plan for the platform. Confirmed against Copy.ai's public prices page.
    Recursos
    Salesforce, HubSpot, Slack. Workflows can run multi-step sales and marketing jobs. Chat alone is a copilot. The interesting autonomy starts on the workflow plans.

    O que dizem

    Uma avaliação antiga no Trustpilot diz que o Copy.ai ajudou nas descrições de produto.

    Avaliações posteriores dizem que o login parou de funcionar, que o suporte não respondeu por meses e que os prompts salvos sumiram depois de uma atualização.

    • “Copy Ai is great. It helped me a lot with my product description. But ever since I upgraded, the composition is shorter compared to my free trial.”
      Trustpilot
    • “It had a paid subscription and used it a bit, but my login stopped working. Reached out to support via email and via the website form. No response for months even after several messages.”
      Trustpilot
    • “I was an enthusiastic used and ambassador. then the service just stopped working. nothing works.”
      Trustpilot · A.F.

    Preço e recursos de Copy.ai/Alternativas ao Copy.ai

  7. 7

    6sense

    Intent on accounts you already sell to

    6sense publishes the shape of Sales Intelligence and not the price. The page is a demo form. Read it as account intent and a sales copilot, then ask for a quote.

    Preço
    Not published
    6sense.com/platform/sales/pricing/ describes Sales Intelligence with data credits, predictive AI, or both. It names a sales copilot, AI writer, and CRM and sales-engagement connections. No dollar amount, free plan, or trial is on that page. Last checked 5 October 2026.
    Recursos
    CRM, Sales engagement platforms. The copilot recommends actions and drafts. A person still works the account.

    Preço e recursos de 6sense/Alternativas ao 6sense

  8. 8

    Demandbase

    One ABM platform for sales and marketing

    Demandbase prices a platform fee plus a per-user fee and does not print either number. It is the suite row. Specialist jobs still have their own categories.

    Preço
    Custom
    demandbase.com/pricing says pricing is a platform fee plus a flat fee per user, and that the number is a custom quote. Advertising and data can be purchased separately. No dollar amount, free plan, or trial is on that page. Last checked 5 October 2026.
    Recursos
    None named on the pages we opened. It is a platform a team works in. The page does not describe an unattended agent.

    Preço e recursos de Demandbase/Alternativas ao Demandbase

O que é um agente de IA

Esta página é o mapa: dados de contas, CRM e ferramentas de ABM. 6sense e Demandbase não publicam preço. O ZoomInfo Lite abre sem cartão.

Como esta lista está organizada

No topo desta lista estão HubSpot Breeze, Clay, Apollo. A ordem segue a pontuação publicada, não um anúncio.

O que comparar

Olhe o trabalho, o preço de entrada e se uma pessoa ainda aprova o resultado.

  • Um trabalho que o produto faz de fato
  • Um preço publicado, um plano grátis ou um preço sob consulta dito com clareza
  • Uma revisão antes de o trabalho chegar ao cliente

Para que serve este tipo de software

Serve quando o mesmo passo se repete. A decisão continua com uma pessoa.

  • Ver o preço de entrada antes de uma demo
  • Comparar produtos deste trabalho, não uma janela de chat genérica
  • Abrir a ficha para as notas mais longas

Para quem é esta lista

Para quem já conhece o trabalho e quer os produtos que o fazem, com data nos preços.

Preços de entrada publicados

Números de entrada que conseguimos conferir: HubSpot Breeze (Free CRM, hubs from $15/seat/mo), Clay (From $185/mo), Apollo (Free, then $49/user/mo). Conferido em 5 de outubro de 2026.

Como escolher

Encaixe o trabalho primeiro. Depois veja para quem o produto serve e se dá para começar sem uma ligação de vendas.

Categorias relacionadas

Trabalhos vizinhos têm a própria lista.

Perguntas frequentes

Método de pontuação

Conferido 5 October 2026

Cada produto recebe uma nota de 0 a 100 nas mesmas seis partes. A posição segue o total, depois o encaixe e depois o nome. Ler o método completo.