Melhores agentes de IA para e-mail
E-mail frio e e-mail para quem já conhece você não são o mesmo risco. Instantly, Smartlead e lemlist enviam. A HubSpot fica mais perto do CRM.
8 produtos. Preços e fichas conferidos em 5 de outubro de 2026.
Melhores agentes de IA para e-mail comparados
O preço é o valor inicial publicado pelo fornecedor. Plano grátis ou teste só entram se a página de preços disser isso.
| Produto | Preço | Plano grátis ou teste | Recursos | Integrações | Para quem | O que dizem |
|---|---|---|---|---|---|---|
| Instantly #1 | From $47/mo | Não consta | Cold email infrastructure with an AI reply layer. | Clay, HubSpot, Salesforce, Zapier | Cold email infrastructure and reply help | Sem comentários citados. |
| lemlist #2 | From $55/mo | Teste | Outbound email, with LinkedIn and calling on the higher plan. | HubSpot, Salesforce, Pipedrive, Clay | Cold email with a built-in lead database | Sem comentários citados. |
| Apollo #3 | Free, then $49/user/mo | Plano grátis | A contact database with sequences and an AI assist. | Salesforce, HubSpot, Gmail, Slack | Sequences on top of Apollo's own data | Sem comentários citados. |
| Reply.io #4 | From $49/user/mo billed annually | Teste | Cold email volume, with a multichannel plan and an AI SDR add-on. | Salesforce, HubSpot, Pipedrive, Close | Cold email priced by active contacts | Sem comentários citados. |
| HubSpot Breeze #5 | Free CRM, hubs from $15/seat/mo | Plano grátis | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | Email to people already in the CRM | Sem comentários citados. |
| Smartlead #6 | From $39/mo | Teste | Cold email across many mailboxes, with a free trial. | API, Webhooks, CRM | High-volume cold email infrastructure | Sem comentários citados. |
| Artisan Ava #7 | Custom | Não consta | An AI BDR for outbound email and LinkedIn. | Salesforce, HubSpot | Autonomous outbound email | Sem comentários citados. |
| Copy.ai #8 | From $29/mo | Não consta | A sales and marketing workflow platform with a cheap chat plan in front. | Salesforce, HubSpot, Slack | Drafting the message, not sending it | Uma avaliação antiga no Trustpilot diz que o Copy.ai ajudou nas descrições de produto. Trustpilot |
Lista ordenada
A ordem olha o encaixe com o trabalho, a autonomia, os controles, as integrações, o acesso e o quanto o produto é público.
| # | Agente | Para quem | Preço | Plano grátis | Autonomia | Integrações | Pontuação |
|---|---|---|---|---|---|---|---|
| 1 | Instantly | Cold email infrastructure and reply help | From $47/mo | Não | Semi-autonomous | Clay, HubSpot, Salesforce +1 | Detalhe da nota84
|
| 2 | lemlist | Cold email with a built-in lead database | From $55/mo | Teste | Semi-autonomous | HubSpot, Salesforce, Pipedrive +3 | Detalhe da nota80
|
| 3 | Apollo | Sequences on top of Apollo's own data | Free, then $49/user/mo | Sim | Semi-autonomous | Salesforce, HubSpot, Gmail +2 | Detalhe da nota80
|
| 4 | Reply.io | Cold email priced by active contacts | From $49/user/mo billed annually | Teste | Semi-autonomous | Salesforce, HubSpot, Pipedrive +2 | Detalhe da nota79
|
| 5 | HubSpot Breeze | Email to people already in the CRM | Free CRM, hubs from $15/seat/mo | Sim | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | Detalhe da nota75
|
| 6 | Smartlead | High-volume cold email infrastructure | From $39/mo | Teste | Semi-autonomous | API, Webhooks, CRM | Detalhe da nota74
|
| 7 | Artisan Ava | Autonomous outbound email | Custom | Não | Autonomous | Salesforce, HubSpot | Detalhe da nota63
|
| 8 | Copy.ai Encaixe parcial | Drafting the message, not sending it | From $29/mo | Não | Semi-autonomous | Salesforce, HubSpot, Slack | Detalhe da nota63
|
Posição 1
Instantly84
Cold email infrastructure and reply help
- Preço
- From $47/mo
- Plano grátis
- Não
- Autonomia
- Semi-autonomous
- Integrações
- Clay, HubSpot, Salesforce
Detalhe da nota84
- Fit for the job28/30
- Autonomy16/20
- Controls13/15
- Integrations13/15
- Access6/10
- Evidence8/10
Posição 2
lemlist80
Cold email with a built-in lead database
- Preço
- From $55/mo
- Plano grátis
- Teste
- Autonomia
- Semi-autonomous
- Integrações
- HubSpot, Salesforce, Pipedrive
Detalhe da nota80
- Fit for the job25/30
- Autonomy14/20
- Controls12/15
- Integrations12/15
- Access8/10
- Evidence9/10
Posição 3
Apollo80
Sequences on top of Apollo's own data
- Preço
- Free, then $49/user/mo
- Plano grátis
- Sim
- Autonomia
- Semi-autonomous
- Integrações
- Salesforce, HubSpot, Gmail
Detalhe da nota80
- Fit for the job24/30
- Autonomy12/20
- Controls12/15
- Integrations14/15
- Access9/10
- Evidence9/10
Posição 4
Reply.io79
Cold email priced by active contacts
- Preço
- From $49/user/mo billed annually
- Plano grátis
- Teste
- Autonomia
- Semi-autonomous
- Integrações
- Salesforce, HubSpot, Pipedrive
Detalhe da nota79
- Fit for the job24/30
- Autonomy14/20
- Controls12/15
- Integrations12/15
- Access8/10
- Evidence9/10
Posição 5
HubSpot Breeze75
Email to people already in the CRM
- Preço
- Free CRM, hubs from $15/seat/mo
- Plano grátis
- Sim
- Autonomia
- Semi-autonomous
- Integrações
- HubSpot CRM, Gmail, Slack
Detalhe da nota75
- Fit for the job21/30
- Autonomy13/20
- Controls12/15
- Integrations14/15
- Access6/10
- Evidence9/10
Posição 6
Smartlead74
High-volume cold email infrastructure
- Preço
- From $39/mo
- Plano grátis
- Teste
- Autonomia
- Semi-autonomous
- Integrações
- API, Webhooks, CRM
Detalhe da nota74
- Fit for the job24/30
- Autonomy13/20
- Controls12/15
- Integrations8/15
- Access8/10
- Evidence9/10
Posição 7
Artisan Ava63
Autonomous outbound email
- Preço
- Custom
- Plano grátis
- Não
- Autonomia
- Autonomous
- Integrações
- Salesforce, HubSpot
Detalhe da nota63
- Fit for the job18/30
- Autonomy16/20
- Controls10/15
- Integrations10/15
- Access2/10
- Evidence7/10
Posição 8
Copy.ai63
Drafting the message, not sending it
- Preço
- From $29/mo
- Plano grátis
- Não
- Autonomia
- Semi-autonomous
- Integrações
- Salesforce, HubSpot, Slack
Detalhe da nota63
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations10/15
- Access7/10
- Evidence7/10
Preços, recursos e fichas
1
Instantly
Cold email infrastructure and reply help
Instantly leads because an AI email agent, in the searches that convert, is usually cold outbound: mailboxes, warmup, and a campaign that sends. Growth starts at $47 a month. It is a bad fit for a newsletter to customers you already have.
- Preço
- From $47/mo
- Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
- Recursos
- Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.
2
lemlist
Cold email with a built-in lead database
lemlist is both the data and the sender. The email plan is shown from $55/mo. Use it when you do not already have Apollo. Use Instantly or Smartlead when you do.
- Preço
- From $55/mo
- lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
- Recursos
- HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.
3
Apollo
Sequences on top of Apollo's own data
Apollo's email is a sequence tool welded to the database. It ranks second on access and integrations. Use it when the list and the send should be the same seat. Use Instantly when mailbox volume is the actual problem.
- Preço
- Free, then $49/user/mo
- Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
- Recursos
- Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.
4
Reply.io
Cold email priced by active contacts
Reply prices email by how many people you can start a sequence with. The annual floor is $49 per user for 1,000 active contacts. Multichannel, which adds LinkedIn, starts higher. Bring a list if the included data credits are not enough.
- Preço
- From $49/user/mo billed annually
- Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
- Recursos
- Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.
5
HubSpot Breeze
Email to people already in the CRM
Breeze is the marketing-email and CRM-email row. Job fit is lower than Instantly because this page's demand leans outbound, and higher than a pure writing tool because the send and the record are in one place.
- Preço
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- Recursos
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
Preço e recursos de HubSpot Breeze/Alternativas ao HubSpot Breeze
6
Smartlead
High-volume cold email infrastructure
Smartlead is the mailbox layer. Base is $39/mo in the pricing FAQ, with a trial and unlimited connected accounts on the plans they describe. Bring your own list.
- Preço
- From $39/mo
- The smartlead.ai/pricing FAQ lists Base at $39/month, Pro at $94/month, Unlimited Smart at $174/month, and Unlimited Prime at $379/month. Annual billing saves 17%. The same FAQ says all plans include a free trial and no credit card is required to start. The plan cards on that page also show lower annual equivalents. Last checked 5 October 2026.
- Recursos
- API, Webhooks, CRM. Sequences send on the schedule you set. A person still writes the offer and the list.
7
Artisan Ava
Autonomous outbound email
Ava will email as a BDR. That is a real email agent and a custom-priced one. It beats Copy.ai on the tie-break because job fit is higher. It loses to Instantly because you can buy Instantly without a demo.
- Preço
- Custom
- No public self-serve price as of 5 October 2026.
- Recursos
- Salesforce, HubSpot. Positioned as an autonomous BDR. Treat the first weeks as supervised sending.
8
Copy.ai
Drafting the message, not sending it
Partial fit. Copy.ai writes the email. Something else has to own the domain, the warmup, and the unsubscribe. Do not rank a writer as a sending platform.
- Preço
- From $29/mo
- Chat is $29/mo ($24/mo billed annually) with 5 seats and no workflow credits. Growth is $1,000/mo with workflow credits. There is no free plan for the platform. Confirmed against Copy.ai's public prices page.
- Recursos
- Salesforce, HubSpot, Slack. Workflows can run multi-step sales and marketing jobs. Chat alone is a copilot. The interesting autonomy starts on the workflow plans.
O que dizem
Uma avaliação antiga no Trustpilot diz que o Copy.ai ajudou nas descrições de produto.
Avaliações posteriores dizem que o login parou de funcionar, que o suporte não respondeu por meses e que os prompts salvos sumiram depois de uma atualização.
“Copy Ai is great. It helped me a lot with my product description. But ever since I upgraded, the composition is shorter compared to my free trial.”
Trustpilot“It had a paid subscription and used it a bit, but my login stopped working. Reached out to support via email and via the website form. No response for months even after several messages.”
Trustpilot“I was an enthusiastic used and ambassador. then the service just stopped working. nothing works.”
Trustpilot · A.F.
O que é um agente de IA
E-mail frio e e-mail para quem já conhece você não são o mesmo risco. Instantly, Smartlead e lemlist enviam. A HubSpot fica mais perto do CRM.
Como esta lista está organizada
No topo desta lista estão Instantly, lemlist, Apollo. A ordem segue a pontuação publicada, não um anúncio.
O que comparar
Olhe o trabalho, o preço de entrada e se uma pessoa ainda aprova o resultado.
- Um trabalho que o produto faz de fato
- Um preço publicado, um plano grátis ou um preço sob consulta dito com clareza
- Uma revisão antes de o trabalho chegar ao cliente
Para que serve este tipo de software
Serve quando o mesmo passo se repete. A decisão continua com uma pessoa.
- Ver o preço de entrada antes de uma demo
- Comparar produtos deste trabalho, não uma janela de chat genérica
- Abrir a ficha para as notas mais longas
Para quem é esta lista
Para quem já conhece o trabalho e quer os produtos que o fazem, com data nos preços.
Preços de entrada publicados
Números de entrada que conseguimos conferir: Instantly (From $47/mo), lemlist (From $55/mo), Apollo (Free, then $49/user/mo). Conferido em 5 de outubro de 2026.
Como escolher
Encaixe o trabalho primeiro. Depois veja para quem o produto serve e se dá para começar sem uma ligação de vendas.
Categorias relacionadas
Trabalhos vizinhos têm a própria lista.
Perguntas frequentes
Método de pontuação
Conferido 5 October 2026
Cada produto recebe uma nota de 0 a 100 nas mesmas seis partes. A posição segue o total, depois o encaixe e depois o nome. Ler o método completo.