Melhores ferramentas de IA para criar conteúdo
Essas ferramentas escrevem com a voz da marca ou contra o que já rankeia. Jasper, Copy.ai, Frase e Writesonic não substituem quem aprova a página.
8 produtos. Preços e fichas conferidos em 5 de outubro de 2026.
Melhores ferramentas de IA para criar conteúdo comparados
O preço é o valor inicial publicado pelo fornecedor. Plano grátis ou teste só entram se a página de preços disser isso.
| Produto | Preço | Plano grátis ou teste | Recursos | Integrações | Para quem | O que dizem |
|---|---|---|---|---|---|---|
| Jasper #1 | From $69/mo | Teste | Marketing agents tied to a brand voice. | Surfer, HubSpot, Webflow, Google Docs | On-brand campaigns across blog, social, and ads | Sem comentários citados. |
| Frase #2 | From $39/mo billed yearly | Teste | A content agent that researches, drafts, and can publish to a CMS. | WordPress, Webflow, Sanity, Wix | A content loop that can file the draft | Sem comentários citados. |
| Copy.ai #3 | From $29/mo | Não consta | A sales and marketing workflow platform with a cheap chat plan in front. | Salesforce, HubSpot, Slack | Workflow-shaped content once you leave chat | Uma avaliação antiga no Trustpilot diz que o Copy.ai ajudou nas descrições de produto. Trustpilot |
| Writesonic #4 | From $79/mo billed annually | Teste | AI search tracking plus article drafts and site audits. | Google Search Console, WordPress, GA4, Looker Studio | Articles tied to AI search visibility | Sem comentários citados. |
| Surfer #5 | From $49/mo | Não consta | An SEO content editor with an AI writing assistant. | Google Docs, WordPress, Jasper | Search-led articles | Quem usa o Surfer há anos no Trustpilot diz que o editor de conteúdo mostra lacunas e palavras-chave semânticas sem chute. Trustpilot |
| HubSpot Breeze #6 | Free CRM, hubs from $15/seat/mo | Plano grátis | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | Content tied to the CRM | Sem comentários citados. |
| Clearscope #7 | From $129/mo | Teste | Content optimization with query tracking across search and AI answers. | ChatGPT, Gemini | Optimizing a draft a writer already owns | Sem comentários citados. |
| Semrush #8 | From $139.95/mo | Plano grátis e teste | An SEO suite with AI as a copilot, not the product. | Google Search Console, Google Analytics, Looker Studio | Topic research before anyone writes | Algumas avaliações curtas no Trustpilot ainda chamam a faixa gratuita de útil e dizem que o produto faz um bom trabalho. Trustpilot |
Lista ordenada
A ordem olha o encaixe com o trabalho, a autonomia, os controles, as integrações, o acesso e o quanto o produto é público.
| # | Agente | Para quem | Preço | Plano grátis | Autonomia | Integrações | Pontuação |
|---|---|---|---|---|---|---|---|
| 1 | Jasper | On-brand campaigns across blog, social, and ads | From $69/mo | Teste | Semi-autonomous | Surfer, HubSpot, Webflow +1 | Detalhe da nota83
|
| 2 | Frase | A content loop that can file the draft | From $39/mo billed yearly | Teste | Semi-autonomous | WordPress, Webflow, Sanity +1 | Detalhe da nota81
|
| 3 | Copy.ai | Workflow-shaped content once you leave chat | From $29/mo | Não | Semi-autonomous | Salesforce, HubSpot, Slack | Detalhe da nota78
|
| 4 | Writesonic | Articles tied to AI search visibility | From $79/mo billed annually | Teste | Semi-autonomous | Google Search Console, WordPress, GA4 +1 | Detalhe da nota77
|
| 5 | Surfer | Search-led articles | From $49/mo | Não | Copilot | Google Docs, WordPress, Jasper | Detalhe da nota71
|
| 6 | HubSpot Breeze | Content tied to the CRM | Free CRM, hubs from $15/seat/mo | Sim | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | Detalhe da nota71
|
| 7 | Clearscope | Optimizing a draft a writer already owns | From $129/mo | Teste | Copilot | ChatGPT, Gemini | Detalhe da nota65
|
| 8 | Semrush Encaixe parcial | Topic research before anyone writes | From $139.95/mo | Sim | Copilot | Google Search Console, Google Analytics, Looker Studio | Detalhe da nota59
|
Posição 1
Jasper83
On-brand campaigns across blog, social, and ads
- Preço
- From $69/mo
- Plano grátis
- Teste
- Autonomia
- Semi-autonomous
- Integrações
- Surfer, HubSpot, Webflow
Detalhe da nota83
- Fit for the job29/30
- Autonomy14/20
- Controls13/15
- Integrations12/15
- Access6/10
- Evidence9/10
Posição 2
Frase81
A content loop that can file the draft
- Preço
- From $39/mo billed yearly
- Plano grátis
- Teste
- Autonomia
- Semi-autonomous
- Integrações
- WordPress, Webflow, Sanity
Detalhe da nota81
- Fit for the job26/30
- Autonomy14/20
- Controls12/15
- Integrations12/15
- Access8/10
- Evidence9/10
Posição 3
Copy.ai78
Workflow-shaped content once you leave chat
- Preço
- From $29/mo
- Plano grátis
- Não
- Autonomia
- Semi-autonomous
- Integrações
- Salesforce, HubSpot, Slack
Detalhe da nota78
- Fit for the job24/30
- Autonomy15/20
- Controls12/15
- Integrations12/15
- Access7/10
- Evidence8/10
Posição 4
Writesonic77
Articles tied to AI search visibility
- Preço
- From $79/mo billed annually
- Plano grátis
- Teste
- Autonomia
- Semi-autonomous
- Integrações
- Google Search Console, WordPress, GA4
Detalhe da nota77
- Fit for the job24/30
- Autonomy13/20
- Controls12/15
- Integrations11/15
- Access8/10
- Evidence9/10
Posição 5
Surfer71
Search-led articles
- Preço
- From $49/mo
- Plano grátis
- Não
- Autonomia
- Copilot
- Integrações
- Google Docs, WordPress, Jasper
Detalhe da nota71
- Fit for the job22/30
- Autonomy11/20
- Controls13/15
- Integrations10/15
- Access7/10
- Evidence8/10
Posição 6
HubSpot Breeze71
Content tied to the CRM
- Preço
- Free CRM, hubs from $15/seat/mo
- Plano grátis
- Sim
- Autonomia
- Semi-autonomous
- Integrações
- HubSpot CRM, Gmail, Slack
Detalhe da nota71
- Fit for the job18/30
- Autonomy12/20
- Controls12/15
- Integrations14/15
- Access6/10
- Evidence9/10
Posição 7
Clearscope65
Optimizing a draft a writer already owns
- Preço
- From $129/mo
- Plano grátis
- Teste
- Autonomia
- Copilot
- Integrações
- ChatGPT, Gemini
Detalhe da nota65
- Fit for the job20/30
- Autonomy9/20
- Controls12/15
- Integrations8/15
- Access7/10
- Evidence9/10
Posição 8
Semrush59
Topic research before anyone writes
- Preço
- From $139.95/mo
- Plano grátis
- Sim
- Autonomia
- Copilot
- Integrações
- Google Search Console, Google Analytics, Looker Studio
Detalhe da nota59
- Fit for the job15/30
- Autonomy8/20
- Controls11/15
- Integrations11/15
- Access5/10
- Evidence9/10
Preços, recursos e fichas
1
Jasper
On-brand campaigns across blog, social, and ads
Jasper leads this page because content marketing is brand voice across more than one format. The agent and knowledge features match that job better than a single SEO editor. You still need a search tool if the page has to rank.
- Preço
- From $69/mo
- Pro is $69/seat/month, or $59/seat/month billed annually. A 7-day Pro trial requires a card. No ongoing free plan. Business is custom. Read from Jasper's public pricing discussion and plan cards; confirm on jasper.ai/pricing.
- Recursos
- Surfer, HubSpot, Webflow, Google Docs. Agents and Canvas can carry a draft through a workflow. A marketer still approves anything that publishes.
2
Frase
A content loop that can file the draft
Frase researches, drafts, and can push to WordPress, Webflow, Sanity, or Wix. The $39 yearly starter price is real. Publishing is a switch, not the default you should leave on.
- Preço
- From $39/mo billed yearly
- frase.io/pricing lists Starter at $39/mo billed yearly ($49 month to month), Professional at $103/mo billed yearly ($129 month to month), and Scale at $239/mo billed yearly ($299 month to month). Enterprise is custom. A 7-day trial needs no credit card. Last checked 5 October 2026.
- Recursos
- WordPress, Webflow, Sanity, Wix. The agent can publish when you allow it. Approval is the default for Content Guard fixes.
3
Copy.ai
Workflow-shaped content once you leave chat
Copy.ai scores well on autonomy because the workflow product can carry a content motion, not just a paragraph. Remember the price cliff: Chat is $29, workflows start at $1,000. The rank is for the workflow product.
- Preço
- From $29/mo
- Chat is $29/mo ($24/mo billed annually) with 5 seats and no workflow credits. Growth is $1,000/mo with workflow credits. There is no free plan for the platform. Confirmed against Copy.ai's public prices page.
- Recursos
- Salesforce, HubSpot, Slack. Workflows can run multi-step sales and marketing jobs. Chat alone is a copilot. The interesting autonomy starts on the workflow plans.
O que dizem
Uma avaliação antiga no Trustpilot diz que o Copy.ai ajudou nas descrições de produto.
Avaliações posteriores dizem que o login parou de funcionar, que o suporte não respondeu por meses e que os prompts salvos sumiram depois de uma atualização.
“Copy Ai is great. It helped me a lot with my product description. But ever since I upgraded, the composition is shorter compared to my free trial.”
Trustpilot“It had a paid subscription and used it a bit, but my login stopped working. Reached out to support via email and via the website form. No response for months even after several messages.”
Trustpilot“I was an enthusiastic used and ambassador. then the service just stopped working. nothing works.”
Trustpilot · A.F.
4
Writesonic
Articles tied to AI search visibility
Writesonic writes articles and tracks whether AI answers mention the brand. Starter is $79 a month on annual billing. Self-serve agent runs are capped. A person still publishes.
- Preço
- From $79/mo billed annually
- writesonic.com/pricing lists Starter at $79 per month billed annually, Basic at $199, and Growth at $399, each billed annually. Enterprise is custom. Annual billing saves 20%. The FAQ says you can start a trial with no credit card, and that there is a 7-day refund. Last checked 5 October 2026.
- Recursos
- Google Search Console, WordPress, GA4, Looker Studio. Self-serve plans include a limited number of agentic workflow runs. Publishing still needs a person.
5
Surfer
Search-led articles
Surfer is the right row when the content is a page that has to earn a query. It is the wrong row for campaign creative, sales enablement, or social. The SEO page ranks it first; this page does not.
- Preço
- From $49/mo
- Discovery is $49/mo. Standard is listed at $99/mo and higher tiers run well above that, with annual billing discounts on the public pricing page. No permanent free plan. Checked on surferseo.com/pricing on 5 October 2026.
- Recursos
- Google Docs, WordPress, Jasper. Surfy drafts and the editor nags you toward a content score. A person still chooses the page, the angle, and the publish button.
O que dizem
Quem usa o Surfer há anos no Trustpilot diz que o editor de conteúdo mostra lacunas e palavras-chave semânticas sem chute.
Outras avaliações dizem que o preço é alto para o que faz, e uma diz que não há como tirar o cartão depois de cancelar.
“We’ve been using Surfer for quite some time, and it’s been a really solid tool for SEO content optimisation. The Content Editor is the standout, it makes it much easier to structure content, identify gaps, and optimise without guessing.”
Trustpilot“I have been using SurferSEO for 3 years now, and I really enjoy how it allows me to set up an article with new semantic keywords to broaden my content.”
Trustpilot“When it comes to their product, sure, it's a decent piece of software, but not better thn cheaper alternatives.”
Trustpilot“Worst ans unsecure service. There is no option to remove credit card from Surferseo website.”
Trustpilot
6
HubSpot Breeze
Content tied to the CRM
Breeze's content agent matters when the draft has to know who the contact is. It ties Surfer on the total and loses the tie-break on job fit, because a CRM content agent is not a content studio.
- Preço
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- Recursos
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
Preço e recursos de HubSpot Breeze/Alternativas ao HubSpot Breeze
7
Clearscope
Optimizing a draft a writer already owns
Clearscope is the editor's tool, not the campaign system. Essentials is $129/mo. Pair it with Jasper or Frase if you also need the first draft.
- Preço
- From $129/mo
- clearscope.io/pricing lists Essentials at $129/month, Business at $399/month, and Enterprise as custom. The page offers a 14-day free trial and says monthly plans have no minimum contract. Last checked 5 October 2026.
- Recursos
- ChatGPT, Gemini. It recommends and drafts. A person still publishes.
8
Semrush
Topic research before anyone writes
Partial fit. Semrush tells you what to write. It is not the writing agent. Keep it in the stack and off the top of this list.
- Preço
- From $139.95/mo
- A limited free account exists. Pro is $139.95/mo on monthly billing, with a lower annual rate. Guru and Business step up from there. Paid plans offer a 7-day trial. Confirm on semrush.com/pricing.
- Recursos
- Google Search Console, Google Analytics, Looker Studio. AI features draft and summarize inside a suite a person drives. Semrush does not run your SEO program.
O que dizem
Algumas avaliações curtas no Trustpilot ainda chamam a faixa gratuita de útil e dizem que o produto faz um bom trabalho.
As avaliações longas recentes descrevem um cancelamento que mantém a assinatura viva e uma cobrança depois de um teste que a pessoa achava gratuito.
“Generous free tier, good for analytics”
Trustpilot“I really love this service. They do a great job!”
Trustpilot“They are an unscrupulous company that tricks you into keeping the subscription active.”
Trustpilot · Fserra“Free Trial is Extremely misleading. I got charged for a full month even through i attempted to cancel several times.”
Trustpilot · Priyanka
O que é um agente de IA
Essas ferramentas escrevem com a voz da marca ou contra o que já rankeia. Jasper, Copy.ai, Frase e Writesonic não substituem quem aprova a página.
Como esta lista está organizada
No topo desta lista estão Jasper, Frase, Copy.ai. A ordem segue a pontuação publicada, não um anúncio.
O que comparar
Olhe o trabalho, o preço de entrada e se uma pessoa ainda aprova o resultado.
- Um trabalho que o produto faz de fato
- Um preço publicado, um plano grátis ou um preço sob consulta dito com clareza
- Uma revisão antes de o trabalho chegar ao cliente
Para que serve este tipo de software
Serve quando o mesmo passo se repete. A decisão continua com uma pessoa.
- Ver o preço de entrada antes de uma demo
- Comparar produtos deste trabalho, não uma janela de chat genérica
- Abrir a ficha para as notas mais longas
Para quem é esta lista
Para quem já conhece o trabalho e quer os produtos que o fazem, com data nos preços.
Preços de entrada publicados
Números de entrada que conseguimos conferir: Jasper (From $69/mo), Frase (From $39/mo billed yearly), Copy.ai (From $29/mo). Conferido em 5 de outubro de 2026.
Como escolher
Encaixe o trabalho primeiro. Depois veja para quem o produto serve e se dá para começar sem uma ligação de vendas.
Categorias relacionadas
Trabalhos vizinhos têm a própria lista.
Perguntas frequentes
Método de pontuação
Conferido 5 October 2026
Cada produto recebe uma nota de 0 a 100 nas mesmas seis partes. A posição segue o total, depois o encaixe e depois o nome. Ler o método completo.