Migliori strumenti IA per i contenuti
Questi strumenti scrivono con la voce del brand o contro ciò che già si posiziona. Jasper, Copy.ai, Frase e Writesonic non sostituiscono chi approva la pagina.
8 prodotti. Prezzi e schede controllati il 5 ottobre 2026.
Migliori strumenti IA per i contenuti a confronto
Il prezzo è la cifra di partenza pubblicata dal fornitore. Un piano gratis o una prova compaiono solo se la pagina prezzi lo dice.
| Prodotto | Prezzo | Piano gratis o prova | Funzioni | Integrazioni | Per chi | Cosa dicono |
|---|---|---|---|---|---|---|
| Jasper #1 | From $69/mo | Prova | Marketing agents tied to a brand voice. | Surfer, HubSpot, Webflow, Google Docs | On-brand campaigns across blog, social, and ads | Nessun commento con fonte. |
| Frase #2 | From $39/mo billed yearly | Prova | A content agent that researches, drafts, and can publish to a CMS. | WordPress, Webflow, Sanity, Wix | A content loop that can file the draft | Nessun commento con fonte. |
| Copy.ai #3 | From $29/mo | Non indicato | A sales and marketing workflow platform with a cheap chat plan in front. | Salesforce, HubSpot, Slack | Workflow-shaped content once you leave chat | Una recensione Trustpilot più vecchia dice che Copy.ai ha aiutato con le descrizioni di prodotto. Trustpilot |
| Writesonic #4 | From $79/mo billed annually | Prova | AI search tracking plus article drafts and site audits. | Google Search Console, WordPress, GA4, Looker Studio | Articles tied to AI search visibility | Nessun commento con fonte. |
| Surfer #5 | From $49/mo | Non indicato | An SEO content editor with an AI writing assistant. | Google Docs, WordPress, Jasper | Search-led articles | Chi usa Surfer da anni su Trustpilot dice che l’editor dei contenuti mostra buchi e keyword semantiche senza indovinare. Trustpilot |
| HubSpot Breeze #6 | Free CRM, hubs from $15/seat/mo | Piano gratis | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | Content tied to the CRM | Nessun commento con fonte. |
| Clearscope #7 | From $129/mo | Prova | Content optimization with query tracking across search and AI answers. | ChatGPT, Gemini | Optimizing a draft a writer already owns | Nessun commento con fonte. |
| Semrush #8 | From $139.95/mo | Piano gratis e prova | An SEO suite with AI as a copilot, not the product. | Google Search Console, Google Analytics, Looker Studio | Topic research before anyone writes | Alcune recensioni brevi su Trustpilot chiamano ancora utile la fascia gratuita e dicono che il prodotto fa un buon lavoro. Trustpilot |
Classifica
L'ordine guarda l'aderenza al lavoro, l'autonomia, i controlli, le integrazioni, l'accesso e quanto il prodotto è pubblico.
| # | Agente | Per chi | Prezzo | Piano gratis | Autonomia | Integrazioni | Punteggio |
|---|---|---|---|---|---|---|---|
| 1 | Jasper | On-brand campaigns across blog, social, and ads | From $69/mo | Prova | Semi-autonomous | Surfer, HubSpot, Webflow +1 | Dettaglio83
|
| 2 | Frase | A content loop that can file the draft | From $39/mo billed yearly | Prova | Semi-autonomous | WordPress, Webflow, Sanity +1 | Dettaglio81
|
| 3 | Copy.ai | Workflow-shaped content once you leave chat | From $29/mo | No | Semi-autonomous | Salesforce, HubSpot, Slack | Dettaglio78
|
| 4 | Writesonic | Articles tied to AI search visibility | From $79/mo billed annually | Prova | Semi-autonomous | Google Search Console, WordPress, GA4 +1 | Dettaglio77
|
| 5 | Surfer | Search-led articles | From $49/mo | No | Copilot | Google Docs, WordPress, Jasper | Dettaglio71
|
| 6 | HubSpot Breeze | Content tied to the CRM | Free CRM, hubs from $15/seat/mo | Sì | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | Dettaglio71
|
| 7 | Clearscope | Optimizing a draft a writer already owns | From $129/mo | Prova | Copilot | ChatGPT, Gemini | Dettaglio65
|
| 8 | Semrush Adatto in parte | Topic research before anyone writes | From $139.95/mo | Sì | Copilot | Google Search Console, Google Analytics, Looker Studio | Dettaglio59
|
Posto 1
Jasper83
On-brand campaigns across blog, social, and ads
- Prezzo
- From $69/mo
- Piano gratis
- Prova
- Autonomia
- Semi-autonomous
- Integrazioni
- Surfer, HubSpot, Webflow
Dettaglio83
- Fit for the job29/30
- Autonomy14/20
- Controls13/15
- Integrations12/15
- Access6/10
- Evidence9/10
Posto 2
Frase81
A content loop that can file the draft
- Prezzo
- From $39/mo billed yearly
- Piano gratis
- Prova
- Autonomia
- Semi-autonomous
- Integrazioni
- WordPress, Webflow, Sanity
Dettaglio81
- Fit for the job26/30
- Autonomy14/20
- Controls12/15
- Integrations12/15
- Access8/10
- Evidence9/10
Posto 3
Copy.ai78
Workflow-shaped content once you leave chat
- Prezzo
- From $29/mo
- Piano gratis
- No
- Autonomia
- Semi-autonomous
- Integrazioni
- Salesforce, HubSpot, Slack
Dettaglio78
- Fit for the job24/30
- Autonomy15/20
- Controls12/15
- Integrations12/15
- Access7/10
- Evidence8/10
Posto 4
Writesonic77
Articles tied to AI search visibility
- Prezzo
- From $79/mo billed annually
- Piano gratis
- Prova
- Autonomia
- Semi-autonomous
- Integrazioni
- Google Search Console, WordPress, GA4
Dettaglio77
- Fit for the job24/30
- Autonomy13/20
- Controls12/15
- Integrations11/15
- Access8/10
- Evidence9/10
Posto 5
Surfer71
Search-led articles
- Prezzo
- From $49/mo
- Piano gratis
- No
- Autonomia
- Copilot
- Integrazioni
- Google Docs, WordPress, Jasper
Dettaglio71
- Fit for the job22/30
- Autonomy11/20
- Controls13/15
- Integrations10/15
- Access7/10
- Evidence8/10
Posto 6
HubSpot Breeze71
Content tied to the CRM
- Prezzo
- Free CRM, hubs from $15/seat/mo
- Piano gratis
- Sì
- Autonomia
- Semi-autonomous
- Integrazioni
- HubSpot CRM, Gmail, Slack
Dettaglio71
- Fit for the job18/30
- Autonomy12/20
- Controls12/15
- Integrations14/15
- Access6/10
- Evidence9/10
Posto 7
Clearscope65
Optimizing a draft a writer already owns
- Prezzo
- From $129/mo
- Piano gratis
- Prova
- Autonomia
- Copilot
- Integrazioni
- ChatGPT, Gemini
Dettaglio65
- Fit for the job20/30
- Autonomy9/20
- Controls12/15
- Integrations8/15
- Access7/10
- Evidence9/10
Posto 8
Semrush59
Topic research before anyone writes
- Prezzo
- From $139.95/mo
- Piano gratis
- Sì
- Autonomia
- Copilot
- Integrazioni
- Google Search Console, Google Analytics, Looker Studio
Dettaglio59
- Fit for the job15/30
- Autonomy8/20
- Controls11/15
- Integrations11/15
- Access5/10
- Evidence9/10
Prezzi, funzioni e schede
1
Jasper
On-brand campaigns across blog, social, and ads
Jasper leads this page because content marketing is brand voice across more than one format. The agent and knowledge features match that job better than a single SEO editor. You still need a search tool if the page has to rank.
- Prezzo
- From $69/mo
- Pro is $69/seat/month, or $59/seat/month billed annually. A 7-day Pro trial requires a card. No ongoing free plan. Business is custom. Read from Jasper's public pricing discussion and plan cards; confirm on jasper.ai/pricing.
- Funzioni
- Surfer, HubSpot, Webflow, Google Docs. Agents and Canvas can carry a draft through a workflow. A marketer still approves anything that publishes.
2
Frase
A content loop that can file the draft
Frase researches, drafts, and can push to WordPress, Webflow, Sanity, or Wix. The $39 yearly starter price is real. Publishing is a switch, not the default you should leave on.
- Prezzo
- From $39/mo billed yearly
- frase.io/pricing lists Starter at $39/mo billed yearly ($49 month to month), Professional at $103/mo billed yearly ($129 month to month), and Scale at $239/mo billed yearly ($299 month to month). Enterprise is custom. A 7-day trial needs no credit card. Last checked 5 October 2026.
- Funzioni
- WordPress, Webflow, Sanity, Wix. The agent can publish when you allow it. Approval is the default for Content Guard fixes.
3
Copy.ai
Workflow-shaped content once you leave chat
Copy.ai scores well on autonomy because the workflow product can carry a content motion, not just a paragraph. Remember the price cliff: Chat is $29, workflows start at $1,000. The rank is for the workflow product.
- Prezzo
- From $29/mo
- Chat is $29/mo ($24/mo billed annually) with 5 seats and no workflow credits. Growth is $1,000/mo with workflow credits. There is no free plan for the platform. Confirmed against Copy.ai's public prices page.
- Funzioni
- Salesforce, HubSpot, Slack. Workflows can run multi-step sales and marketing jobs. Chat alone is a copilot. The interesting autonomy starts on the workflow plans.
Cosa dicono
Una recensione Trustpilot più vecchia dice che Copy.ai ha aiutato con le descrizioni di prodotto.
Recensioni successive dicono che l’accesso ha smesso di funzionare, che il supporto non ha risposto per mesi e che i prompt salvati sono spariti dopo un aggiornamento.
“Copy Ai is great. It helped me a lot with my product description. But ever since I upgraded, the composition is shorter compared to my free trial.”
Trustpilot“It had a paid subscription and used it a bit, but my login stopped working. Reached out to support via email and via the website form. No response for months even after several messages.”
Trustpilot“I was an enthusiastic used and ambassador. then the service just stopped working. nothing works.”
Trustpilot · A.F.
4
Writesonic
Articles tied to AI search visibility
Writesonic writes articles and tracks whether AI answers mention the brand. Starter is $79 a month on annual billing. Self-serve agent runs are capped. A person still publishes.
- Prezzo
- From $79/mo billed annually
- writesonic.com/pricing lists Starter at $79 per month billed annually, Basic at $199, and Growth at $399, each billed annually. Enterprise is custom. Annual billing saves 20%. The FAQ says you can start a trial with no credit card, and that there is a 7-day refund. Last checked 5 October 2026.
- Funzioni
- Google Search Console, WordPress, GA4, Looker Studio. Self-serve plans include a limited number of agentic workflow runs. Publishing still needs a person.
5
Surfer
Search-led articles
Surfer is the right row when the content is a page that has to earn a query. It is the wrong row for campaign creative, sales enablement, or social. The SEO page ranks it first; this page does not.
- Prezzo
- From $49/mo
- Discovery is $49/mo. Standard is listed at $99/mo and higher tiers run well above that, with annual billing discounts on the public pricing page. No permanent free plan. Checked on surferseo.com/pricing on 5 October 2026.
- Funzioni
- Google Docs, WordPress, Jasper. Surfy drafts and the editor nags you toward a content score. A person still chooses the page, the angle, and the publish button.
Cosa dicono
Chi usa Surfer da anni su Trustpilot dice che l’editor dei contenuti mostra buchi e keyword semantiche senza indovinare.
Altre recensioni dicono che il prezzo è alto per quello che fa, e una dice che non si può togliere la carta dopo la disdetta.
“We’ve been using Surfer for quite some time, and it’s been a really solid tool for SEO content optimisation. The Content Editor is the standout, it makes it much easier to structure content, identify gaps, and optimise without guessing.”
Trustpilot“I have been using SurferSEO for 3 years now, and I really enjoy how it allows me to set up an article with new semantic keywords to broaden my content.”
Trustpilot“When it comes to their product, sure, it's a decent piece of software, but not better thn cheaper alternatives.”
Trustpilot“Worst ans unsecure service. There is no option to remove credit card from Surferseo website.”
Trustpilot
6
HubSpot Breeze
Content tied to the CRM
Breeze's content agent matters when the draft has to know who the contact is. It ties Surfer on the total and loses the tie-break on job fit, because a CRM content agent is not a content studio.
- Prezzo
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- Funzioni
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
Prezzo e funzioni di HubSpot Breeze/Alternative a HubSpot Breeze
7
Clearscope
Optimizing a draft a writer already owns
Clearscope is the editor's tool, not the campaign system. Essentials is $129/mo. Pair it with Jasper or Frase if you also need the first draft.
- Prezzo
- From $129/mo
- clearscope.io/pricing lists Essentials at $129/month, Business at $399/month, and Enterprise as custom. The page offers a 14-day free trial and says monthly plans have no minimum contract. Last checked 5 October 2026.
- Funzioni
- ChatGPT, Gemini. It recommends and drafts. A person still publishes.
8
Semrush
Topic research before anyone writes
Partial fit. Semrush tells you what to write. It is not the writing agent. Keep it in the stack and off the top of this list.
- Prezzo
- From $139.95/mo
- A limited free account exists. Pro is $139.95/mo on monthly billing, with a lower annual rate. Guru and Business step up from there. Paid plans offer a 7-day trial. Confirm on semrush.com/pricing.
- Funzioni
- Google Search Console, Google Analytics, Looker Studio. AI features draft and summarize inside a suite a person drives. Semrush does not run your SEO program.
Cosa dicono
Alcune recensioni brevi su Trustpilot chiamano ancora utile la fascia gratuita e dicono che il prodotto fa un buon lavoro.
Le recensioni lunghe recenti descrivono una disdetta che tiene vivo l’abbonamento e un addebito dopo una prova che la persona credeva gratuita.
“Generous free tier, good for analytics”
Trustpilot“I really love this service. They do a great job!”
Trustpilot“They are an unscrupulous company that tricks you into keeping the subscription active.”
Trustpilot · Fserra“Free Trial is Extremely misleading. I got charged for a full month even through i attempted to cancel several times.”
Trustpilot · Priyanka
Che cos'è un agente IA
Questi strumenti scrivono con la voce del brand o contro ciò che già si posiziona. Jasper, Copy.ai, Frase e Writesonic non sostituiscono chi approva la pagina.
Come è organizzata questa lista
In cima a questa lista ci sono Jasper, Frase, Copy.ai. L'ordine segue il punteggio pubblicato, non un annuncio.
Cosa confrontare
Guarda il lavoro, il prezzo di partenza e se una persona approva ancora il risultato.
- Un lavoro che il prodotto fa davvero
- Un prezzo pubblicato, un piano gratis o un prezzo su misura detto in modo chiaro
- Un controllo prima che il lavoro arrivi al cliente
A cosa serve questo tipo di software
Serve quando lo stesso passo si ripete. La decisione resta a una persona.
- Vedere il prezzo di partenza prima di una demo
- Confrontare prodotti di questo lavoro, non una finestra di chat generica
- Aprire la scheda per le note più lunghe
A chi serve questa lista
A chi conosce già il lavoro e vuole i prodotti che lo fanno, con una data sui prezzi.
Prezzi di partenza pubblicati
Cifre di partenza che abbiamo potuto controllare: Jasper (From $69/mo), Frase (From $39/mo billed yearly), Copy.ai (From $29/mo). Controllo del 5 ottobre 2026.
Come scegliere
Prima allinea il lavoro. Poi leggi per chi è il prodotto e se puoi iniziare senza una chiamata commerciale.
Categorie vicine
I lavori vicini hanno una lista propria.
Domande frequenti
Metodo di punteggio
Controllato 5 October 2026
Ogni prodotto è valutato su 100 con le stesse sei parti. Il posto segue il totale, poi l'aderenza, poi il nome. Leggi il metodo completo.