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Mejores herramientas de IA para crear contenido

Estas herramientas redactan con la voz de la marca o contra lo que ya posiciona. Jasper, Copy.ai, Frase y Writesonic no sustituyen a quien aprueba la página.

8 productos. Precios y fichas revisados el 5 de octubre de 2026.

Mejores herramientas de IA para crear contenido comparados

El precio es la cifra de salida que publica el proveedor. El plan gratis o la prueba aparecen solo si la página de precios lo dice.

Side-by-side comparison of pricing, free plan or trial, features, integrations, best fit, and sourced user comments
ProductoPrecioPlan gratis o pruebaFuncionesIntegracionesPara quiénQué dicen
Jasper

#1

From $69/moPruebaMarketing agents tied to a brand voice.Surfer, HubSpot, Webflow, Google DocsOn-brand campaigns across blog, social, and adsSin comentarios citados.
Frase

#2

From $39/mo billed yearlyPruebaA content agent that researches, drafts, and can publish to a CMS.WordPress, Webflow, Sanity, WixA content loop that can file the draftSin comentarios citados.
Copy.ai

#3

From $29/moNo figuraA sales and marketing workflow platform with a cheap chat plan in front.Salesforce, HubSpot, SlackWorkflow-shaped content once you leave chat

Una reseña antigua de Trustpilot dice que Copy.ai ayudó con las descripciones de producto.

Trustpilot
Writesonic

#4

From $79/mo billed annuallyPruebaAI search tracking plus article drafts and site audits.Google Search Console, WordPress, GA4, Looker StudioArticles tied to AI search visibilitySin comentarios citados.
Surfer

#5

From $49/moNo figuraAn SEO content editor with an AI writing assistant.Google Docs, WordPress, JasperSearch-led articles

Quienes llevan años con Surfer en Trustpilot dicen que el editor de contenido muestra huecos y palabras clave semánticas sin adivinar.

Trustpilot
HubSpot Breeze

#6

Free CRM, hubs from $15/seat/moPlan gratisAI agents sitting on the HubSpot CRM.HubSpot CRM, Gmail, Slack, SalesforceContent tied to the CRMSin comentarios citados.
Clearscope

#7

From $129/moPruebaContent optimization with query tracking across search and AI answers.ChatGPT, GeminiOptimizing a draft a writer already ownsSin comentarios citados.
Semrush

#8

From $139.95/moPlan gratis y pruebaAn SEO suite with AI as a copilot, not the product.Google Search Console, Google Analytics, Looker StudioTopic research before anyone writes

Unas reseñas cortas de Trustpilot siguen llamando útil el tramo gratuito y dicen que el producto hace un buen trabajo.

Trustpilot

Lista ordenada

El orden mira el encaje con el trabajo, la autonomía, los controles, las integraciones, el acceso y lo público que es el producto.

Puesto 1

Jasper

83

On-brand campaigns across blog, social, and ads

Precio
From $69/mo
Plan gratis
Prueba
Autonomía
Semi-autonomous
Integraciones
Surfer, HubSpot, Webflow
Desglose
  • Fit for the job29/30
  • Autonomy14/20
  • Controls13/15
  • Integrations12/15
  • Access6/10
  • Evidence9/10

Puesto 2

Frase

81

A content loop that can file the draft

Precio
From $39/mo billed yearly
Plan gratis
Prueba
Autonomía
Semi-autonomous
Integraciones
WordPress, Webflow, Sanity
Desglose
  • Fit for the job26/30
  • Autonomy14/20
  • Controls12/15
  • Integrations12/15
  • Access8/10
  • Evidence9/10

Puesto 3

Copy.ai

78

Workflow-shaped content once you leave chat

Precio
From $29/mo
Plan gratis
No
Autonomía
Semi-autonomous
Integraciones
Salesforce, HubSpot, Slack
Desglose
  • Fit for the job24/30
  • Autonomy15/20
  • Controls12/15
  • Integrations12/15
  • Access7/10
  • Evidence8/10

Puesto 4

Writesonic

77

Articles tied to AI search visibility

Precio
From $79/mo billed annually
Plan gratis
Prueba
Autonomía
Semi-autonomous
Integraciones
Google Search Console, WordPress, GA4
Desglose
  • Fit for the job24/30
  • Autonomy13/20
  • Controls12/15
  • Integrations11/15
  • Access8/10
  • Evidence9/10

Puesto 5

Surfer

71

Search-led articles

Precio
From $49/mo
Plan gratis
No
Autonomía
Copilot
Integraciones
Google Docs, WordPress, Jasper
Desglose
  • Fit for the job22/30
  • Autonomy11/20
  • Controls13/15
  • Integrations10/15
  • Access7/10
  • Evidence8/10

71

Content tied to the CRM

Precio
Free CRM, hubs from $15/seat/mo
Plan gratis
Sí
Autonomía
Semi-autonomous
Integraciones
HubSpot CRM, Gmail, Slack
Desglose
  • Fit for the job18/30
  • Autonomy12/20
  • Controls12/15
  • Integrations14/15
  • Access6/10
  • Evidence9/10

Puesto 7

Clearscope

65

Optimizing a draft a writer already owns

Precio
From $129/mo
Plan gratis
Prueba
Autonomía
Copilot
Integraciones
ChatGPT, Gemini
Desglose
  • Fit for the job20/30
  • Autonomy9/20
  • Controls12/15
  • Integrations8/15
  • Access7/10
  • Evidence9/10

Puesto 8

Semrush

59

Encaje parcial

Topic research before anyone writes

Precio
From $139.95/mo
Plan gratis
Sí
Autonomía
Copilot
Integraciones
Google Search Console, Google Analytics, Looker Studio
Desglose
  • Fit for the job15/30
  • Autonomy8/20
  • Controls11/15
  • Integrations11/15
  • Access5/10
  • Evidence9/10

Precios, funciones y fichas

  1. 1

    Jasper

    On-brand campaigns across blog, social, and ads

    Jasper leads this page because content marketing is brand voice across more than one format. The agent and knowledge features match that job better than a single SEO editor. You still need a search tool if the page has to rank.

    Precio
    From $69/mo
    Pro is $69/seat/month, or $59/seat/month billed annually. A 7-day Pro trial requires a card. No ongoing free plan. Business is custom. Read from Jasper's public pricing discussion and plan cards; confirm on jasper.ai/pricing.
    Funciones
    Surfer, HubSpot, Webflow, Google Docs. Agents and Canvas can carry a draft through a workflow. A marketer still approves anything that publishes.

    Precio y funciones de Jasper/Alternativas a Jasper

  2. 2

    Frase

    A content loop that can file the draft

    Frase researches, drafts, and can push to WordPress, Webflow, Sanity, or Wix. The $39 yearly starter price is real. Publishing is a switch, not the default you should leave on.

    Precio
    From $39/mo billed yearly
    frase.io/pricing lists Starter at $39/mo billed yearly ($49 month to month), Professional at $103/mo billed yearly ($129 month to month), and Scale at $239/mo billed yearly ($299 month to month). Enterprise is custom. A 7-day trial needs no credit card. Last checked 5 October 2026.
    Funciones
    WordPress, Webflow, Sanity, Wix. The agent can publish when you allow it. Approval is the default for Content Guard fixes.

    Precio y funciones de Frase/Alternativas a Frase

  3. 3

    Copy.ai

    Workflow-shaped content once you leave chat

    Copy.ai scores well on autonomy because the workflow product can carry a content motion, not just a paragraph. Remember the price cliff: Chat is $29, workflows start at $1,000. The rank is for the workflow product.

    Precio
    From $29/mo
    Chat is $29/mo ($24/mo billed annually) with 5 seats and no workflow credits. Growth is $1,000/mo with workflow credits. There is no free plan for the platform. Confirmed against Copy.ai's public prices page.
    Funciones
    Salesforce, HubSpot, Slack. Workflows can run multi-step sales and marketing jobs. Chat alone is a copilot. The interesting autonomy starts on the workflow plans.

    Qué dicen

    Una reseña antigua de Trustpilot dice que Copy.ai ayudó con las descripciones de producto.

    Reseñas posteriores dicen que el acceso dejó de funcionar, que el soporte no contestó durante meses y que los prompts guardados desaparecieron tras una actualización.

    • “Copy Ai is great. It helped me a lot with my product description. But ever since I upgraded, the composition is shorter compared to my free trial.”
      Trustpilot
    • “It had a paid subscription and used it a bit, but my login stopped working. Reached out to support via email and via the website form. No response for months even after several messages.”
      Trustpilot
    • “I was an enthusiastic used and ambassador. then the service just stopped working. nothing works.”
      Trustpilot · A.F.

    Precio y funciones de Copy.ai/Alternativas a Copy.ai

  4. 4

    Writesonic

    Articles tied to AI search visibility

    Writesonic writes articles and tracks whether AI answers mention the brand. Starter is $79 a month on annual billing. Self-serve agent runs are capped. A person still publishes.

    Precio
    From $79/mo billed annually
    writesonic.com/pricing lists Starter at $79 per month billed annually, Basic at $199, and Growth at $399, each billed annually. Enterprise is custom. Annual billing saves 20%. The FAQ says you can start a trial with no credit card, and that there is a 7-day refund. Last checked 5 October 2026.
    Funciones
    Google Search Console, WordPress, GA4, Looker Studio. Self-serve plans include a limited number of agentic workflow runs. Publishing still needs a person.

    Precio y funciones de Writesonic/Alternativas a Writesonic

  5. 5

    Surfer

    Search-led articles

    Surfer is the right row when the content is a page that has to earn a query. It is the wrong row for campaign creative, sales enablement, or social. The SEO page ranks it first; this page does not.

    Precio
    From $49/mo
    Discovery is $49/mo. Standard is listed at $99/mo and higher tiers run well above that, with annual billing discounts on the public pricing page. No permanent free plan. Checked on surferseo.com/pricing on 5 October 2026.
    Funciones
    Google Docs, WordPress, Jasper. Surfy drafts and the editor nags you toward a content score. A person still chooses the page, the angle, and the publish button.

    Qué dicen

    Quienes llevan años con Surfer en Trustpilot dicen que el editor de contenido muestra huecos y palabras clave semánticas sin adivinar.

    Otras reseñas dicen que el precio es alto para lo que hace, y una dice que no hay forma de quitar la tarjeta después de cancelar.

    • “We’ve been using Surfer for quite some time, and it’s been a really solid tool for SEO content optimisation. The Content Editor is the standout, it makes it much easier to structure content, identify gaps, and optimise without guessing.”
      Trustpilot
    • “I have been using SurferSEO for 3 years now, and I really enjoy how it allows me to set up an article with new semantic keywords to broaden my content.”
      Trustpilot
    • “When it comes to their product, sure, it's a decent piece of software, but not better thn cheaper alternatives.”
      Trustpilot
    • “Worst ans unsecure service. There is no option to remove credit card from Surferseo website.”
      Trustpilot

    Precio y funciones de Surfer/Alternativas a Surfer

  6. 6

    HubSpot Breeze

    Content tied to the CRM

    Breeze's content agent matters when the draft has to know who the contact is. It ties Surfer on the total and loses the tie-break on job fit, because a CRM content agent is not a content studio.

    Precio
    Free CRM, hubs from $15/seat/mo
    Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
    Funciones
    HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

    Precio y funciones de HubSpot Breeze/Alternativas a HubSpot Breeze

  7. 7

    Clearscope

    Optimizing a draft a writer already owns

    Clearscope is the editor's tool, not the campaign system. Essentials is $129/mo. Pair it with Jasper or Frase if you also need the first draft.

    Precio
    From $129/mo
    clearscope.io/pricing lists Essentials at $129/month, Business at $399/month, and Enterprise as custom. The page offers a 14-day free trial and says monthly plans have no minimum contract. Last checked 5 October 2026.
    Funciones
    ChatGPT, Gemini. It recommends and drafts. A person still publishes.

    Precio y funciones de Clearscope/Alternativas a Clearscope

  8. 8

    Semrush

    Topic research before anyone writes

    Partial fit. Semrush tells you what to write. It is not the writing agent. Keep it in the stack and off the top of this list.

    Precio
    From $139.95/mo
    A limited free account exists. Pro is $139.95/mo on monthly billing, with a lower annual rate. Guru and Business step up from there. Paid plans offer a 7-day trial. Confirm on semrush.com/pricing.
    Funciones
    Google Search Console, Google Analytics, Looker Studio. AI features draft and summarize inside a suite a person drives. Semrush does not run your SEO program.

    Qué dicen

    Unas reseñas cortas de Trustpilot siguen llamando útil el tramo gratuito y dicen que el producto hace un buen trabajo.

    Las reseñas largas recientes describen una cancelación que mantiene viva la suscripción y un cargo tras una prueba que la persona creía gratuita.

    • “Generous free tier, good for analytics”
      Trustpilot
    • “I really love this service. They do a great job!”
      Trustpilot
    • “They are an unscrupulous company that tricks you into keeping the subscription active.”
      Trustpilot · Fserra
    • “Free Trial is Extremely misleading. I got charged for a full month even through i attempted to cancel several times.”
      Trustpilot · Priyanka

    Precio y funciones de Semrush/Alternativas a Semrush

Qué es un agente de IA

Estas herramientas redactan con la voz de la marca o contra lo que ya posiciona. Jasper, Copy.ai, Frase y Writesonic no sustituyen a quien aprueba la página.

Cómo está organizada esta lista

Arriba de esta lista están Jasper, Frase, Copy.ai. El orden sigue la puntuación publicada, no un anuncio.

Qué comparar

Mira el trabajo, el precio de salida y si una persona sigue aprobando el resultado.

  • Un trabajo que el producto hace de verdad
  • Un precio publicado, un plan gratis o un precio a medida dicho con claridad
  • Una revisión antes de que el trabajo llegue al cliente

Para qué sirve este tipo de software

Sirve cuando el mismo paso se repite. La decisión sigue siendo de una persona.

  • Ver el precio de salida antes de una demo
  • Comparar productos de este trabajo, no una ventana de chat general
  • Abrir la ficha para las notas más largas

Para quién es esta lista

Para quien ya conoce el trabajo y quiere los productos que lo hacen, con fecha en los precios.

Precios de salida publicados

Cifras de salida que pudimos comprobar: Jasper (From $69/mo), Frase (From $39/mo billed yearly), Copy.ai (From $29/mo). Revisado el 5 de octubre de 2026.

Cómo elegir

Primero encaja el trabajo. Luego mira para quién es el producto y si puedes empezar sin una llamada de ventas.

Categorías relacionadas

Los trabajos vecinos tienen su propia lista.

Preguntas frecuentes

Método de puntuación

Revisado 5 October 2026

Cada producto se puntúa sobre 100 con las mismas seis partes. El puesto sigue el total, luego el encaje y luego el nombre. Leer el método completo.