Alternativas ao Semrush em 2026
Semrush começa em From $139.95/mo. Os produtos abaixo aparecem nas mesmas categorias.
1
Copy.ai
Copy.ai moved from a copywriter into a sales and marketing workflow product. The Chat plan is a published $29 entry for unlimited chat and no workflow credits. The next step, Growth, is $1,000 a month and is where automated workflows actually live. Judge it on the workflow plan, not on the $29 chat plan.
Preço: From $29/mo. Para quem: Teams ready to pay for workflows, not one-off blog posts.
Também aparece em Melhores agentes de IA para marketing, Melhores ferramentas de SEO com IA, Melhores ferramentas de IA para criar conteúdo.
2
Jasper
Jasper is a marketing workspace: brand voice, knowledge, audiences, and agents that draft campaigns across channels. The old cheap creator tier is gone. Pro is a single seat with a short trial, and Business is where the agent builder, API, and admin controls live. It is strongest when the job is on-brand writing, and weaker when the job is technical SEO or a live outbound motion.
Preço: From $69/mo. Para quem: Teams producing a lot of on-brand marketing copy.
Também aparece em Melhores agentes de IA para marketing, Melhores ferramentas de SEO com IA, Melhores ferramentas de IA para criar conteúdo.
3
Surfer
Surfer scores a draft against the pages already ranking and against AI-search visibility. Surfy is the writing assistant inside the editor. The product is a copilot for people who ship pages, not an agent that owns an SEO program. Discovery, the entry content plan, starts at $49 a month. Higher plans add more documents and prompt tracking.
Preço: From $49/mo. Para quem: Writing and revising pages so they can compete in search.
Também aparece em Melhores agentes de IA para marketing, Melhores ferramentas de SEO com IA, Melhores ferramentas de IA para criar conteúdo.
4
Ahrefs
Ahrefs is a search dataset: site explorer, rank tracking, site audit, and Brand Radar for AI prompts. The pricing page also lists an MCP server and an API. It is a research suite with AI features, not a product that publishes pages on its own.
Preço: Free, then $129/mo. Para quem: Keyword, backlink, and AI-prompt data before anyone writes the page.
Também aparece em Melhores agentes de IA para marketing, Melhores ferramentas de SEO com IA.
5
Clearscope
Clearscope grades a draft and tracks queries. The pricing page says Essentials includes 50 tracked queries, 50 pages, and 20 drafts a month, and that query tracking covers ChatGPT and Gemini. A person still edits and publishes.
Preço: From $129/mo. Para quem: Editing a draft against the language that already ranks.
Também aparece em Melhores ferramentas de SEO com IA, Melhores ferramentas de IA para criar conteúdo.
6
Frase
Frase researches a topic, drafts, scores the page, and can publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS. The pricing page says the agent publishes on its own only when you turn that on. Content Guard waits for approval unless you opt in.
Preço: From $39/mo billed yearly. Para quem: Shipping search-led articles with an approval step.
Também aparece em Melhores ferramentas de SEO com IA, Melhores ferramentas de IA para criar conteúdo.
7
HubSpot Breeze
Breeze is HubSpot's agent layer: an assistant on the free CRM, plus content, prospecting, and customer agents that can see the contact record. The interesting agents draw down credits, and the fuller ones sit on paid hubs. It ranks high wherever the team already lives in HubSpot, and it is the wrong first buy if you would be adopting the CRM only to get the agent.
Preço: Free CRM, hubs from $15/seat/mo. Para quem: Marketing and sales teams whose system of record is HubSpot.
Também aparece em Melhores agentes de IA para marketing, Melhores ferramentas de IA para criar conteúdo.
8
Writesonic
Writesonic tracks a brand in ChatGPT, Gemini, and Google AI Overviews, and includes an article writer and site audits. Agentic workflows are limited trial runs on the self-serve plans. Enterprise is the plan that lists full agent access. A person still publishes.
Preço: From $79/mo billed annually. Para quem: Seeing where AI answers mention you, then drafting the page.
Também aparece em Melhores ferramentas de SEO com IA, Melhores ferramentas de IA para criar conteúdo.
9
Clay
Clay is a spreadsheet built for prospecting and enrichment. Claygent, its research agent, reads the web and writes custom fields. Waterfalls then try several data providers until a cell is filled. Teams push the rows into a CRM or a sending tool. It does not run a campaign by itself. It prepares the list the campaign depends on.
Preço: From $185/mo. Para quem: Researching accounts and people before a human or another agent acts.
Também aparece em Melhores agentes de IA para marketing.
10
UGCBloom
UGCBloom is an influencer marketing agent for brands. Specialized agents source creators, run outreach and negotiation, review video, and handle contracts and payouts. A person sets the brief and approves the work. The commercial model is a 30% fee on creator payouts, not a seat license, and the company says you pay for approved, delivered content. It is the wrong tool if you want a synthetic actor instead of a person, or if you want a general marketing copilot.
Preço: 30% of creator payouts. Para quem: Brands that want human creators and an agent running the campaign ops.
Também aparece em Melhores agentes de IA para marketing.