Migliori agenti IA per il marketing B2B
Questa pagina è la mappa: dati account, CRM e strumenti ABM. 6sense e Demandbase non pubblicano un prezzo. ZoomInfo Lite si apre senza carta.
8 prodotti. Prezzi e schede controllati il 5 ottobre 2026.
Sfoglia per categoria
Migliori agenti IA per il marketing
CRM agents, research, and on-brand writing for marketing teams.
Migliori agenti IA per l'influencer marketing
Creator search, CRMs, and agents that run a campaign through to payout.
Migliori agenti IA per l'UGC
Human-creator UGC and synthetic video for ads.
Migliori agenti IA per gli SDR
Autonomous SDRs, and the databases and senders that feed them.
Migliori agenti IA per la lead generation
Products that build the list, not the whole sales team.
Migliori strumenti SEO con IA
Editors that score a draft, and suites that hold the SEO data.
Migliori strumenti IA per i contenuti
Brand-voice writing, workflows, and search-led articles.
Migliori agenti IA per le vendite
The seat a rep uses, and agents sold to run outbound.
Migliori agenti IA per l'email
Cold email infrastructure, sequences, and CRM email.
Migliori agenti IA per LinkedIn
Posting you approve, and tools that help you find people.
Migliori agenti IA per il marketing B2B a confronto
Il prezzo è la cifra di partenza pubblicata dal fornitore. Un piano gratis o una prova compaiono solo se la pagina prezzi lo dice.
| Prodotto | Prezzo | Piano gratis o prova | Funzioni | Integrazioni | Per chi | Cosa dicono |
|---|---|---|---|---|---|---|
| HubSpot Breeze #1 | Free CRM, hubs from $15/seat/mo | Piano gratis | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | One system of record across marketing and sales | Nessun commento con fonte. |
| Clay #2 | From $185/mo | Piano gratis | A research agent that fills a go-to-market table. | Salesforce, HubSpot, Instantly, Outreach | Research that shows up across sales and marketing jobs | Nessun commento con fonte. |
| Apollo #3 | Free, then $49/user/mo | Piano gratis | A contact database with sequences and an AI assist. | Salesforce, HubSpot, Gmail, Slack | Data and sequences without a services contract | Nessun commento con fonte. |
| Mutiny #4 | Free, then $50/mo | Piano gratis | Account-specific pages and sales assets, with a free plan. | Salesforce, Outreach, Salesloft | A page or a deck per account | Nessun commento con fonte. |
| ZoomInfo #5 | Free Lite, then custom | Piano gratis | B2B contact and company data, with a permanent free Lite plan. | API, MCP | Account and contact data with a free start | Nessun commento con fonte. |
| Copy.ai #6 | From $29/mo | Non indicato | A sales and marketing workflow platform with a cheap chat plan in front. | Salesforce, HubSpot, Slack | Workflow experiments on a published chat price | Una recensione Trustpilot più vecchia dice che Copy.ai ha aiutato con le descrizioni di prodotto. Trustpilot |
| 6sense #7 | Not published | Non indicato | Account intent and a sales copilot, with no public price. | CRM, Sales engagement platforms | Intent on accounts you already sell to | Nessun commento con fonte. |
| Demandbase #8 | Custom | Non indicato | An account-based platform with a platform fee and a per-user fee. | None named on the pages we opened | One ABM platform for sales and marketing | Nessun commento con fonte. |
Classifica
L'ordine guarda l'aderenza al lavoro, l'autonomia, i controlli, le integrazioni, l'accesso e quanto il prodotto è pubblico.
| # | Agente | Per chi | Prezzo | Piano gratis | Autonomia | Integrazioni | Punteggio |
|---|---|---|---|---|---|---|---|
| 1 | HubSpot Breeze | One system of record across marketing and sales | Free CRM, hubs from $15/seat/mo | Sì | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | Dettaglio83
|
| 2 | Clay | Research that shows up across sales and marketing jobs | From $185/mo | Sì | Semi-autonomous | Salesforce, HubSpot, Instantly +2 | Dettaglio83
|
| 3 | Apollo | Data and sequences without a services contract | Free, then $49/user/mo | Sì | Semi-autonomous | Salesforce, HubSpot, Gmail +2 | Dettaglio79
|
| 4 | Mutiny | A page or a deck per account | Free, then $50/mo | Sì | Semi-autonomous | Salesforce, Outreach, Salesloft | Dettaglio76
|
| 5 | ZoomInfo | Account and contact data with a free start | Free Lite, then custom | Sì | Copilot | API, MCP | Dettaglio75
|
| 6 | Copy.ai | Workflow experiments on a published chat price | From $29/mo | No | Semi-autonomous | Salesforce, HubSpot, Slack | Dettaglio72
|
| 7 | 6sense | Intent on accounts you already sell to | Not published | No | Copilot | CRM, Sales engagement platforms | Dettaglio68
|
| 8 | Demandbase | One ABM platform for sales and marketing | Custom | No | Copilot | None named on the pages we opened | Dettaglio64
|
Posto 1
HubSpot Breeze83
One system of record across marketing and sales
- Prezzo
- Free CRM, hubs from $15/seat/mo
- Piano gratis
- Sì
- Autonomia
- Semi-autonomous
- Integrazioni
- HubSpot CRM, Gmail, Slack
Dettaglio83
- Fit for the job24/30
- Autonomy15/20
- Controls13/15
- Integrations15/15
- Access6/10
- Evidence10/10
Posto 2
Clay83
Research that shows up across sales and marketing jobs
- Prezzo
- From $185/mo
- Piano gratis
- Sì
- Autonomia
- Semi-autonomous
- Integrazioni
- Salesforce, HubSpot, Instantly
Dettaglio83
- Fit for the job23/30
- Autonomy15/20
- Controls14/15
- Integrations14/15
- Access8/10
- Evidence9/10
Posto 3
Apollo79
Data and sequences without a services contract
- Prezzo
- Free, then $49/user/mo
- Piano gratis
- Sì
- Autonomia
- Semi-autonomous
- Integrazioni
- Salesforce, HubSpot, Gmail
Dettaglio79
- Fit for the job22/30
- Autonomy12/20
- Controls13/15
- Integrations14/15
- Access9/10
- Evidence9/10
Posto 4
Mutiny76
A page or a deck per account
- Prezzo
- Free, then $50/mo
- Piano gratis
- Sì
- Autonomia
- Semi-autonomous
- Integrazioni
- Salesforce, Outreach, Salesloft
Dettaglio76
- Fit for the job22/30
- Autonomy14/20
- Controls12/15
- Integrations11/15
- Access9/10
- Evidence8/10
Posto 5
ZoomInfo75
Account and contact data with a free start
- Prezzo
- Free Lite, then custom
- Piano gratis
- Sì
- Autonomia
- Copilot
- Integrazioni
- API, MCP
Dettaglio75
- Fit for the job24/30
- Autonomy10/20
- Controls12/15
- Integrations13/15
- Access7/10
- Evidence9/10
Posto 6
Copy.ai72
Workflow experiments on a published chat price
- Prezzo
- From $29/mo
- Piano gratis
- No
- Autonomia
- Semi-autonomous
- Integrazioni
- Salesforce, HubSpot, Slack
Dettaglio72
- Fit for the job20/30
- Autonomy14/20
- Controls11/15
- Integrations12/15
- Access7/10
- Evidence8/10
Posto 7
6sense68
Intent on accounts you already sell to
- Prezzo
- Not published
- Piano gratis
- No
- Autonomia
- Copilot
- Integrazioni
- CRM, Sales engagement platforms
Dettaglio68
- Fit for the job23/30
- Autonomy11/20
- Controls12/15
- Integrations12/15
- Access2/10
- Evidence8/10
Posto 8
Demandbase64
One ABM platform for sales and marketing
- Prezzo
- Custom
- Piano gratis
- No
- Autonomia
- Copilot
- Integrazioni
- None named on the pages we opened
Dettaglio64
- Fit for the job21/30
- Autonomy10/20
- Controls12/15
- Integrations11/15
- Access2/10
- Evidence8/10
Prezzi, funzioni e schede
1
HubSpot Breeze
One system of record across marketing and sales
If a B2B team is going to buy one platform that touches several of these jobs, it is usually the CRM they already run. Breeze is that row. It does not win the specialist pages, and it should not.
- Prezzo
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- Funzioni
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
Prezzo e funzioni di HubSpot Breeze/Alternative a HubSpot Breeze
2
Clay
Research that shows up across sales and marketing jobs
Clay shows up on SDR, lead generation, sales, and LinkedIn because the research step repeats. It still will not write your SEO program or run a creator campaign.
- Prezzo
- From $185/mo
- Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
- Funzioni
- Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.
3
Apollo
Data and sequences without a services contract
Apollo is the self-serve sales seat: a free plan, a database, sequences. It is a fit when you need pipeline infrastructure this month, and the wrong answer for content, SEO, and creators.
- Prezzo
- Free, then $49/user/mo
- Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
- Funzioni
- Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.
4
Mutiny
A page or a deck per account
Mutiny's pricing page lists a free plan and Business at $50 a month. Enterprise starts at $40,000 a year on that page. A FAQ on the same site describes Business as custom, so confirm the live card before you budget.
- Prezzo
- Free, then $50/mo
- mutinyhq.com/pricing lists Free at $0 (up to 5 team members and 5 daily credits per seat), Business at $50 per month with 50 credits, and Enterprise starting at $40,000 a year. Salesforce integration is listed on Enterprise. A separate FAQ page says Business is custom and Enterprise starts at $30,000. We use the pricing page and flag that conflict. Last checked 5 October 2026.
- Funzioni
- Salesforce, Outreach, Salesloft. It generates the asset from the account. A person still publishes or sends it.
5
ZoomInfo
Account and contact data with a free start
ZoomInfo Lite is free, with no card. Paid plans are consumption credits, not a public seat price. It belongs here as the data layer next to Apollo and Clay.
- Prezzo
- Free Lite, then custom
- ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
- Funzioni
- API, MCP. A person searches and exports. Credits are spent when data or AI work is used.
6
Copy.ai
Workflow experiments on a published chat price
Copy.ai is here as the workflow generalist. The chat plan lets a small team try the models. The agent you actually want is on the $1,000 workflow tier. Specialist pages outrank this row for a real buy.
- Prezzo
- From $29/mo
- Chat is $29/mo ($24/mo billed annually) with 5 seats and no workflow credits. Growth is $1,000/mo with workflow credits. There is no free plan for the platform. Confirmed against Copy.ai's public prices page.
- Funzioni
- Salesforce, HubSpot, Slack. Workflows can run multi-step sales and marketing jobs. Chat alone is a copilot. The interesting autonomy starts on the workflow plans.
Cosa dicono
Una recensione Trustpilot più vecchia dice che Copy.ai ha aiutato con le descrizioni di prodotto.
Recensioni successive dicono che l’accesso ha smesso di funzionare, che il supporto non ha risposto per mesi e che i prompt salvati sono spariti dopo un aggiornamento.
“Copy Ai is great. It helped me a lot with my product description. But ever since I upgraded, the composition is shorter compared to my free trial.”
Trustpilot“It had a paid subscription and used it a bit, but my login stopped working. Reached out to support via email and via the website form. No response for months even after several messages.”
Trustpilot“I was an enthusiastic used and ambassador. then the service just stopped working. nothing works.”
Trustpilot · A.F.
7
6sense
Intent on accounts you already sell to
6sense publishes the shape of Sales Intelligence and not the price. The page is a demo form. Read it as account intent and a sales copilot, then ask for a quote.
- Prezzo
- Not published
- 6sense.com/platform/sales/pricing/ describes Sales Intelligence with data credits, predictive AI, or both. It names a sales copilot, AI writer, and CRM and sales-engagement connections. No dollar amount, free plan, or trial is on that page. Last checked 5 October 2026.
- Funzioni
- CRM, Sales engagement platforms. The copilot recommends actions and drafts. A person still works the account.
8
Demandbase
One ABM platform for sales and marketing
Demandbase prices a platform fee plus a per-user fee and does not print either number. It is the suite row. Specialist jobs still have their own categories.
- Prezzo
- Custom
- demandbase.com/pricing says pricing is a platform fee plus a flat fee per user, and that the number is a custom quote. Advertising and data can be purchased separately. No dollar amount, free plan, or trial is on that page. Last checked 5 October 2026.
- Funzioni
- None named on the pages we opened. It is a platform a team works in. The page does not describe an unattended agent.
Che cos'è un agente IA
Questa pagina è la mappa: dati account, CRM e strumenti ABM. 6sense e Demandbase non pubblicano un prezzo. ZoomInfo Lite si apre senza carta.
Come è organizzata questa lista
In cima a questa lista ci sono HubSpot Breeze, Clay, Apollo. L'ordine segue il punteggio pubblicato, non un annuncio.
Cosa confrontare
Guarda il lavoro, il prezzo di partenza e se una persona approva ancora il risultato.
- Un lavoro che il prodotto fa davvero
- Un prezzo pubblicato, un piano gratis o un prezzo su misura detto in modo chiaro
- Un controllo prima che il lavoro arrivi al cliente
A cosa serve questo tipo di software
Serve quando lo stesso passo si ripete. La decisione resta a una persona.
- Vedere il prezzo di partenza prima di una demo
- Confrontare prodotti di questo lavoro, non una finestra di chat generica
- Aprire la scheda per le note più lunghe
A chi serve questa lista
A chi conosce già il lavoro e vuole i prodotti che lo fanno, con una data sui prezzi.
Prezzi di partenza pubblicati
Cifre di partenza che abbiamo potuto controllare: HubSpot Breeze (Free CRM, hubs from $15/seat/mo), Clay (From $185/mo), Apollo (Free, then $49/user/mo). Controllo del 5 ottobre 2026.
Come scegliere
Prima allinea il lavoro. Poi leggi per chi è il prodotto e se puoi iniziare senza una chiamata commerciale.
Categorie vicine
I lavori vicini hanno una lista propria.
Domande frequenti
Metodo di punteggio
Controllato 5 October 2026
Ogni prodotto è valutato su 100 con le stesse sei parti. Il posto segue il totale, poi l'aderenza, poi il nome. Leggi il metodo completo.