Vai al contenuto

Migliori agenti IA per la lead generation

Questi strumenti trovano e puliscono la domanda e lasciano il record nel CRM. Apollo, Clay e ZoomInfo Lite sono lo strato dati. Inviare l'email è un'altra lista.

9 prodotti. Prezzi e schede controllati il 5 ottobre 2026.

Migliori agenti IA per la lead generation a confronto

Il prezzo è la cifra di partenza pubblicata dal fornitore. Un piano gratis o una prova compaiono solo se la pagina prezzi lo dice.

Side-by-side comparison of pricing, free plan or trial, features, integrations, best fit, and sourced user comments
ProdottoPrezzoPiano gratis o provaFunzioniIntegrazioniPer chiCosa dicono
Clay

#1

From $185/moPiano gratisA research agent that fills a go-to-market table.Salesforce, HubSpot, Instantly, OutreachCustom research and enrichment waterfallsNessun commento con fonte.
Apollo

#2

Free, then $49/user/moPiano gratisA contact database with sequences and an AI assist.Salesforce, HubSpot, Gmail, SlackA large contact database with a free planNessun commento con fonte.
ZoomInfo

#3

Free Lite, then customPiano gratisB2B contact and company data, with a permanent free Lite plan.API, MCPA contact database with a free Lite planNessun commento con fonte.
PhantomBuster

#4

Trial, then $56/mo billed annuallyProvaCloud automations that pull public profiles and run LinkedIn steps.HubSpot, n8n, Zapier, MakeA list built from public profilesNessun commento con fonte.
HubSpot Breeze

#5

Free CRM, hubs from $15/seat/moPiano gratisAI agents sitting on the HubSpot CRM.HubSpot CRM, Gmail, Slack, SalesforceCapturing and routing leads you already receiveNessun commento con fonte.
lemlist

#6

From $55/moProvaOutbound email, with LinkedIn and calling on the higher plan.HubSpot, Salesforce, Pipedrive, ClayA lead database tied to outreachNessun commento con fonte.
Reply.io

#7

From $49/user/mo billed annuallyProvaCold email volume, with a multichannel plan and an AI SDR add-on.Salesforce, HubSpot, Pipedrive, CloseA small monthly data credit inside the senderNessun commento con fonte.
Instantly

#8

From $47/moNon indicatoCold email infrastructure with an AI reply layer.Clay, HubSpot, Salesforce, ZapierTurning a finished list into outbound emailNessun commento con fonte.
11x Alice

#9

CustomNon indicatoAn AI SDR sold to run outbound.Salesforce, HubSpotOutbound prospecting when the lead is a meetingNessun commento con fonte.

Classifica

L'ordine guarda l'aderenza al lavoro, l'autonomia, i controlli, le integrazioni, l'accesso e quanto il prodotto è pubblico.

Posto 1

Clay

90

Custom research and enrichment waterfalls

Prezzo
From $185/mo
Piano gratis
Sì
Autonomia
Semi-autonomous
Integrazioni
Salesforce, HubSpot, Instantly
Dettaglio
  • Fit for the job29/30
  • Autonomy16/20
  • Controls14/15
  • Integrations14/15
  • Access8/10
  • Evidence9/10

Posto 2

Apollo

84

A large contact database with a free plan

Prezzo
Free, then $49/user/mo
Piano gratis
Sì
Autonomia
Semi-autonomous
Integrazioni
Salesforce, HubSpot, Gmail
Dettaglio
  • Fit for the job27/30
  • Autonomy12/20
  • Controls13/15
  • Integrations14/15
  • Access9/10
  • Evidence9/10

Posto 3

ZoomInfo

77

A contact database with a free Lite plan

Prezzo
Free Lite, then custom
Piano gratis
Sì
Autonomia
Copilot
Integrazioni
API, MCP
Dettaglio
  • Fit for the job26/30
  • Autonomy10/20
  • Controls12/15
  • Integrations13/15
  • Access7/10
  • Evidence9/10

76

A list built from public profiles

Prezzo
Trial, then $56/mo billed annually
Piano gratis
Prova
Autonomia
Semi-autonomous
Integrazioni
HubSpot, n8n, Zapier
Dettaglio
  • Fit for the job22/30
  • Autonomy14/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence9/10

Capturing and routing leads you already receive

Prezzo
Free CRM, hubs from $15/seat/mo
Piano gratis
Sì
Autonomia
Semi-autonomous
Integrazioni
HubSpot CRM, Gmail, Slack
Dettaglio
  • Fit for the job20/30
  • Autonomy13/20
  • Controls12/15
  • Integrations14/15
  • Access6/10
  • Evidence9/10

Posto 6

lemlist

69

A lead database tied to outreach

Prezzo
From $55/mo
Piano gratis
Prova
Autonomia
Semi-autonomous
Integrazioni
HubSpot, Salesforce, Pipedrive
Dettaglio
  • Fit for the job18/30
  • Autonomy13/20
  • Controls11/15
  • Integrations11/15
  • Access8/10
  • Evidence8/10

Posto 7

Reply.io

67

Adatto in parte

A small monthly data credit inside the sender

Prezzo
From $49/user/mo billed annually
Piano gratis
Prova
Autonomia
Semi-autonomous
Integrazioni
Salesforce, HubSpot, Pipedrive
Dettaglio
  • Fit for the job16/30
  • Autonomy12/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence8/10

Posto 8

Instantly

64

Adatto in parte

Turning a finished list into outbound email

Prezzo
From $47/mo
Piano gratis
No
Autonomia
Semi-autonomous
Integrazioni
Clay, HubSpot, Salesforce
Dettaglio
  • Fit for the job16/30
  • Autonomy12/20
  • Controls11/15
  • Integrations12/15
  • Access6/10
  • Evidence7/10

Posto 9

11x Alice

63

Adatto in parte

Outbound prospecting when the lead is a meeting

Prezzo
Custom
Piano gratis
No
Autonomia
Autonomous
Integrazioni
Salesforce, HubSpot
Dettaglio
  • Fit for the job17/30
  • Autonomy16/20
  • Controls10/15
  • Integrations11/15
  • Access2/10
  • Evidence7/10

Prezzi, funzioni e schede

  1. 1

    Clay

    Custom research and enrichment waterfalls

    Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.

    Prezzo
    From $185/mo
    Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
    Funzioni
    Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

    Prezzo e funzioni di Clay/Alternative a Clay

  2. 2

    Apollo

    A large contact database with a free plan

    Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.

    Prezzo
    Free, then $49/user/mo
    Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
    Funzioni
    Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.

    Prezzo e funzioni di Apollo/Alternative a Apollo

  3. 3

    ZoomInfo

    A contact database with a free Lite plan

    ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.

    Prezzo
    Free Lite, then custom
    ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
    Funzioni
    API, MCP. A person searches and exports. Credits are spent when data or AI work is used.

    Prezzo e funzioni di ZoomInfo/Alternative a ZoomInfo

  4. 4

    PhantomBuster

    A list built from public profiles

    PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.

    Prezzo
    Trial, then $56/mo billed annually
    phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.
    Funzioni
    HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.

    Prezzo e funzioni di PhantomBuster/Alternative a PhantomBuster

  5. 5

    HubSpot Breeze

    Capturing and routing leads you already receive

    Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.

    Prezzo
    Free CRM, hubs from $15/seat/mo
    Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
    Funzioni
    HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

    Prezzo e funzioni di HubSpot Breeze/Alternative a HubSpot Breeze

  6. 6

    lemlist

    A lead database tied to outreach

    lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.

    Prezzo
    From $55/mo
    lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
    Funzioni
    HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.

    Prezzo e funzioni di lemlist/Alternative a lemlist

  7. 7

    Reply.io

    A small monthly data credit inside the sender

    Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.

    Prezzo
    From $49/user/mo billed annually
    Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
    Funzioni
    Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.

    Prezzo e funzioni di Reply.io/Alternative a Reply.io

  8. 8

    Instantly

    Turning a finished list into outbound email

    Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.

    Prezzo
    From $47/mo
    Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
    Funzioni
    Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.

    Prezzo e funzioni di Instantly/Alternative a Instantly

  9. 9

    11x Alice

    Outbound prospecting when the lead is a meeting

    Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.

    Prezzo
    Custom
    No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
    Funzioni
    Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.

    Prezzo e funzioni di 11x Alice/Alternative a 11x Alice

Che cos'è un agente IA

Questi strumenti trovano e puliscono la domanda e lasciano il record nel CRM. Apollo, Clay e ZoomInfo Lite sono lo strato dati. Inviare l'email è un'altra lista.

Come è organizzata questa lista

In cima a questa lista ci sono Clay, Apollo, ZoomInfo. L'ordine segue il punteggio pubblicato, non un annuncio.

Cosa confrontare

Guarda il lavoro, il prezzo di partenza e se una persona approva ancora il risultato.

  • Un lavoro che il prodotto fa davvero
  • Un prezzo pubblicato, un piano gratis o un prezzo su misura detto in modo chiaro
  • Un controllo prima che il lavoro arrivi al cliente

A cosa serve questo tipo di software

Serve quando lo stesso passo si ripete. La decisione resta a una persona.

  • Vedere il prezzo di partenza prima di una demo
  • Confrontare prodotti di questo lavoro, non una finestra di chat generica
  • Aprire la scheda per le note più lunghe

A chi serve questa lista

A chi conosce già il lavoro e vuole i prodotti che lo fanno, con una data sui prezzi.

Prezzi di partenza pubblicati

Cifre di partenza che abbiamo potuto controllare: Clay (From $185/mo), Apollo (Free, then $49/user/mo), ZoomInfo (Free Lite, then custom). Controllo del 5 ottobre 2026.

Come scegliere

Prima allinea il lavoro. Poi leggi per chi è il prodotto e se puoi iniziare senza una chiamata commerciale.

Categorie vicine

I lavori vicini hanno una lista propria.

Domande frequenti

Metodo di punteggio

Controllato 5 October 2026

Ogni prodotto è valutato su 100 con le stesse sei parti. Il posto segue il totale, poi l'aderenza, poi il nome. Leggi il metodo completo.