Migliori agenti IA per la lead generation
Questi strumenti trovano e puliscono la domanda e lasciano il record nel CRM. Apollo, Clay e ZoomInfo Lite sono lo strato dati. Inviare l'email è un'altra lista.
9 prodotti. Prezzi e schede controllati il 5 ottobre 2026.
Migliori agenti IA per la lead generation a confronto
Il prezzo è la cifra di partenza pubblicata dal fornitore. Un piano gratis o una prova compaiono solo se la pagina prezzi lo dice.
| Prodotto | Prezzo | Piano gratis o prova | Funzioni | Integrazioni | Per chi | Cosa dicono |
|---|---|---|---|---|---|---|
| Clay #1 | From $185/mo | Piano gratis | A research agent that fills a go-to-market table. | Salesforce, HubSpot, Instantly, Outreach | Custom research and enrichment waterfalls | Nessun commento con fonte. |
| Apollo #2 | Free, then $49/user/mo | Piano gratis | A contact database with sequences and an AI assist. | Salesforce, HubSpot, Gmail, Slack | A large contact database with a free plan | Nessun commento con fonte. |
| ZoomInfo #3 | Free Lite, then custom | Piano gratis | B2B contact and company data, with a permanent free Lite plan. | API, MCP | A contact database with a free Lite plan | Nessun commento con fonte. |
| PhantomBuster #4 | Trial, then $56/mo billed annually | Prova | Cloud automations that pull public profiles and run LinkedIn steps. | HubSpot, n8n, Zapier, Make | A list built from public profiles | Nessun commento con fonte. |
| HubSpot Breeze #5 | Free CRM, hubs from $15/seat/mo | Piano gratis | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | Capturing and routing leads you already receive | Nessun commento con fonte. |
| lemlist #6 | From $55/mo | Prova | Outbound email, with LinkedIn and calling on the higher plan. | HubSpot, Salesforce, Pipedrive, Clay | A lead database tied to outreach | Nessun commento con fonte. |
| Reply.io #7 | From $49/user/mo billed annually | Prova | Cold email volume, with a multichannel plan and an AI SDR add-on. | Salesforce, HubSpot, Pipedrive, Close | A small monthly data credit inside the sender | Nessun commento con fonte. |
| Instantly #8 | From $47/mo | Non indicato | Cold email infrastructure with an AI reply layer. | Clay, HubSpot, Salesforce, Zapier | Turning a finished list into outbound email | Nessun commento con fonte. |
| 11x Alice #9 | Custom | Non indicato | An AI SDR sold to run outbound. | Salesforce, HubSpot | Outbound prospecting when the lead is a meeting | Nessun commento con fonte. |
Classifica
L'ordine guarda l'aderenza al lavoro, l'autonomia, i controlli, le integrazioni, l'accesso e quanto il prodotto è pubblico.
| # | Agente | Per chi | Prezzo | Piano gratis | Autonomia | Integrazioni | Punteggio |
|---|---|---|---|---|---|---|---|
| 1 | Clay | Custom research and enrichment waterfalls | From $185/mo | Sì | Semi-autonomous | Salesforce, HubSpot, Instantly +2 | Dettaglio90
|
| 2 | Apollo | A large contact database with a free plan | Free, then $49/user/mo | Sì | Semi-autonomous | Salesforce, HubSpot, Gmail +2 | Dettaglio84
|
| 3 | ZoomInfo | A contact database with a free Lite plan | Free Lite, then custom | Sì | Copilot | API, MCP | Dettaglio77
|
| 4 | PhantomBuster | A list built from public profiles | Trial, then $56/mo billed annually | Prova | Semi-autonomous | HubSpot, n8n, Zapier +1 | Dettaglio76
|
| 5 | HubSpot Breeze | Capturing and routing leads you already receive | Free CRM, hubs from $15/seat/mo | Sì | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | Dettaglio74
|
| 6 | lemlist | A lead database tied to outreach | From $55/mo | Prova | Semi-autonomous | HubSpot, Salesforce, Pipedrive +3 | Dettaglio69
|
| 7 | Reply.io Adatto in parte | A small monthly data credit inside the sender | From $49/user/mo billed annually | Prova | Semi-autonomous | Salesforce, HubSpot, Pipedrive +2 | Dettaglio67
|
| 8 | Instantly Adatto in parte | Turning a finished list into outbound email | From $47/mo | No | Semi-autonomous | Clay, HubSpot, Salesforce +1 | Dettaglio64
|
| 9 | 11x Alice Adatto in parte | Outbound prospecting when the lead is a meeting | Custom | No | Autonomous | Salesforce, HubSpot | Dettaglio63
|
Posto 1
Clay90
Custom research and enrichment waterfalls
- Prezzo
- From $185/mo
- Piano gratis
- Sì
- Autonomia
- Semi-autonomous
- Integrazioni
- Salesforce, HubSpot, Instantly
Dettaglio90
- Fit for the job29/30
- Autonomy16/20
- Controls14/15
- Integrations14/15
- Access8/10
- Evidence9/10
Posto 2
Apollo84
A large contact database with a free plan
- Prezzo
- Free, then $49/user/mo
- Piano gratis
- Sì
- Autonomia
- Semi-autonomous
- Integrazioni
- Salesforce, HubSpot, Gmail
Dettaglio84
- Fit for the job27/30
- Autonomy12/20
- Controls13/15
- Integrations14/15
- Access9/10
- Evidence9/10
Posto 3
ZoomInfo77
A contact database with a free Lite plan
- Prezzo
- Free Lite, then custom
- Piano gratis
- Sì
- Autonomia
- Copilot
- Integrazioni
- API, MCP
Dettaglio77
- Fit for the job26/30
- Autonomy10/20
- Controls12/15
- Integrations13/15
- Access7/10
- Evidence9/10
Posto 4
PhantomBuster76
A list built from public profiles
- Prezzo
- Trial, then $56/mo billed annually
- Piano gratis
- Prova
- Autonomia
- Semi-autonomous
- Integrazioni
- HubSpot, n8n, Zapier
Dettaglio76
- Fit for the job22/30
- Autonomy14/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence9/10
Posto 5
HubSpot Breeze74
Capturing and routing leads you already receive
- Prezzo
- Free CRM, hubs from $15/seat/mo
- Piano gratis
- Sì
- Autonomia
- Semi-autonomous
- Integrazioni
- HubSpot CRM, Gmail, Slack
Dettaglio74
- Fit for the job20/30
- Autonomy13/20
- Controls12/15
- Integrations14/15
- Access6/10
- Evidence9/10
Posto 6
lemlist69
A lead database tied to outreach
- Prezzo
- From $55/mo
- Piano gratis
- Prova
- Autonomia
- Semi-autonomous
- Integrazioni
- HubSpot, Salesforce, Pipedrive
Dettaglio69
- Fit for the job18/30
- Autonomy13/20
- Controls11/15
- Integrations11/15
- Access8/10
- Evidence8/10
Posto 7
Reply.io67
A small monthly data credit inside the sender
- Prezzo
- From $49/user/mo billed annually
- Piano gratis
- Prova
- Autonomia
- Semi-autonomous
- Integrazioni
- Salesforce, HubSpot, Pipedrive
Dettaglio67
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence8/10
Posto 8
Instantly64
Turning a finished list into outbound email
- Prezzo
- From $47/mo
- Piano gratis
- No
- Autonomia
- Semi-autonomous
- Integrazioni
- Clay, HubSpot, Salesforce
Dettaglio64
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations12/15
- Access6/10
- Evidence7/10
Posto 9
11x Alice63
Outbound prospecting when the lead is a meeting
- Prezzo
- Custom
- Piano gratis
- No
- Autonomia
- Autonomous
- Integrazioni
- Salesforce, HubSpot
Dettaglio63
- Fit for the job17/30
- Autonomy16/20
- Controls10/15
- Integrations11/15
- Access2/10
- Evidence7/10
Prezzi, funzioni e schede
1
Clay
Custom research and enrichment waterfalls
Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.
- Prezzo
- From $185/mo
- Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
- Funzioni
- Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.
2
Apollo
A large contact database with a free plan
Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.
- Prezzo
- Free, then $49/user/mo
- Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
- Funzioni
- Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.
3
ZoomInfo
A contact database with a free Lite plan
ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.
- Prezzo
- Free Lite, then custom
- ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
- Funzioni
- API, MCP. A person searches and exports. Credits are spent when data or AI work is used.
4
PhantomBuster
A list built from public profiles
PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.
- Prezzo
- Trial, then $56/mo billed annually
- phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.
- Funzioni
- HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.
Prezzo e funzioni di PhantomBuster/Alternative a PhantomBuster
5
HubSpot Breeze
Capturing and routing leads you already receive
Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.
- Prezzo
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- Funzioni
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
Prezzo e funzioni di HubSpot Breeze/Alternative a HubSpot Breeze
6
lemlist
A lead database tied to outreach
lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.
- Prezzo
- From $55/mo
- lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
- Funzioni
- HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.
7
Reply.io
A small monthly data credit inside the sender
Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.
- Prezzo
- From $49/user/mo billed annually
- Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
- Funzioni
- Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.
8
Instantly
Turning a finished list into outbound email
Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.
- Prezzo
- From $47/mo
- Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
- Funzioni
- Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.
9
11x Alice
Outbound prospecting when the lead is a meeting
Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.
- Prezzo
- Custom
- No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
- Funzioni
- Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.
Che cos'è un agente IA
Questi strumenti trovano e puliscono la domanda e lasciano il record nel CRM. Apollo, Clay e ZoomInfo Lite sono lo strato dati. Inviare l'email è un'altra lista.
Come è organizzata questa lista
In cima a questa lista ci sono Clay, Apollo, ZoomInfo. L'ordine segue il punteggio pubblicato, non un annuncio.
Cosa confrontare
Guarda il lavoro, il prezzo di partenza e se una persona approva ancora il risultato.
- Un lavoro che il prodotto fa davvero
- Un prezzo pubblicato, un piano gratis o un prezzo su misura detto in modo chiaro
- Un controllo prima che il lavoro arrivi al cliente
A cosa serve questo tipo di software
Serve quando lo stesso passo si ripete. La decisione resta a una persona.
- Vedere il prezzo di partenza prima di una demo
- Confrontare prodotti di questo lavoro, non una finestra di chat generica
- Aprire la scheda per le note più lunghe
A chi serve questa lista
A chi conosce già il lavoro e vuole i prodotti che lo fanno, con una data sui prezzi.
Prezzi di partenza pubblicati
Cifre di partenza che abbiamo potuto controllare: Clay (From $185/mo), Apollo (Free, then $49/user/mo), ZoomInfo (Free Lite, then custom). Controllo del 5 ottobre 2026.
Come scegliere
Prima allinea il lavoro. Poi leggi per chi è il prodotto e se puoi iniziare senza una chiamata commerciale.
Categorie vicine
I lavori vicini hanno una lista propria.
Domande frequenti
Metodo di punteggio
Controllato 5 October 2026
Ogni prodotto è valutato su 100 con le stesse sei parti. Il posto segue il totale, poi l'aderenza, poi il nome. Leggi il metodo completo.