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Beste KI-Agenten für Leadgenerierung

Diese Tools finden und bereinigen Nachfrage und legen den Datensatz ins CRM. Apollo, Clay und ZoomInfo Lite sind die Datenschicht. Der Mailversand ist eine andere Liste.

9 Produkte. Preise und Texte zuletzt geprüft am 5. Oktober 2026.

Beste KI-Agenten für Leadgenerierung im Vergleich

Der Preis ist der veröffentlichte Startpreis des Anbieters. Ein Gratisplan oder Test steht nur da, wenn die Preisseite das sagt.

Side-by-side comparison of pricing, free plan or trial, features, integrations, best fit, and sourced user comments
ProduktPreisGratisplan oder TestFunktionenIntegrationenGeeignet fürWas Nutzer sagen
Clay

#1

From $185/moGratisplanA research agent that fills a go-to-market table.Salesforce, HubSpot, Instantly, OutreachCustom research and enrichment waterfallsKeine belegte Aussage.
Apollo

#2

Free, then $49/user/moGratisplanA contact database with sequences and an AI assist.Salesforce, HubSpot, Gmail, SlackA large contact database with a free planKeine belegte Aussage.
ZoomInfo

#3

Free Lite, then customGratisplanB2B contact and company data, with a permanent free Lite plan.API, MCPA contact database with a free Lite planKeine belegte Aussage.
PhantomBuster

#4

Trial, then $56/mo billed annuallyTestCloud automations that pull public profiles and run LinkedIn steps.HubSpot, n8n, Zapier, MakeA list built from public profilesKeine belegte Aussage.
HubSpot Breeze

#5

Free CRM, hubs from $15/seat/moGratisplanAI agents sitting on the HubSpot CRM.HubSpot CRM, Gmail, Slack, SalesforceCapturing and routing leads you already receiveKeine belegte Aussage.
lemlist

#6

From $55/moTestOutbound email, with LinkedIn and calling on the higher plan.HubSpot, Salesforce, Pipedrive, ClayA lead database tied to outreachKeine belegte Aussage.
Reply.io

#7

From $49/user/mo billed annuallyTestCold email volume, with a multichannel plan and an AI SDR add-on.Salesforce, HubSpot, Pipedrive, CloseA small monthly data credit inside the senderKeine belegte Aussage.
Instantly

#8

From $47/moNicht angegebenCold email infrastructure with an AI reply layer.Clay, HubSpot, Salesforce, ZapierTurning a finished list into outbound emailKeine belegte Aussage.
11x Alice

#9

CustomNicht angegebenAn AI SDR sold to run outbound.Salesforce, HubSpotOutbound prospecting when the lead is a meetingKeine belegte Aussage.

Rangliste

Die Reihenfolge achtet auf Passung, Autonomie, Kontrolle, Integrationen, Zugang und wie öffentlich das Produkt ist.

Platz 1

Clay

90

Custom research and enrichment waterfalls

Preis
From $185/mo
Gratisplan
Ja
Autonomie
Semi-autonomous
Integrationen
Salesforce, HubSpot, Instantly
Punkte im Detail
  • Fit for the job29/30
  • Autonomy16/20
  • Controls14/15
  • Integrations14/15
  • Access8/10
  • Evidence9/10

Platz 2

Apollo

84

A large contact database with a free plan

Preis
Free, then $49/user/mo
Gratisplan
Ja
Autonomie
Semi-autonomous
Integrationen
Salesforce, HubSpot, Gmail
Punkte im Detail
  • Fit for the job27/30
  • Autonomy12/20
  • Controls13/15
  • Integrations14/15
  • Access9/10
  • Evidence9/10

Platz 3

ZoomInfo

77

A contact database with a free Lite plan

Preis
Free Lite, then custom
Gratisplan
Ja
Autonomie
Copilot
Integrationen
API, MCP
Punkte im Detail
  • Fit for the job26/30
  • Autonomy10/20
  • Controls12/15
  • Integrations13/15
  • Access7/10
  • Evidence9/10

76

A list built from public profiles

Preis
Trial, then $56/mo billed annually
Gratisplan
Test
Autonomie
Semi-autonomous
Integrationen
HubSpot, n8n, Zapier
Punkte im Detail
  • Fit for the job22/30
  • Autonomy14/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence9/10

Capturing and routing leads you already receive

Preis
Free CRM, hubs from $15/seat/mo
Gratisplan
Ja
Autonomie
Semi-autonomous
Integrationen
HubSpot CRM, Gmail, Slack
Punkte im Detail
  • Fit for the job20/30
  • Autonomy13/20
  • Controls12/15
  • Integrations14/15
  • Access6/10
  • Evidence9/10

Platz 6

lemlist

69

A lead database tied to outreach

Preis
From $55/mo
Gratisplan
Test
Autonomie
Semi-autonomous
Integrationen
HubSpot, Salesforce, Pipedrive
Punkte im Detail
  • Fit for the job18/30
  • Autonomy13/20
  • Controls11/15
  • Integrations11/15
  • Access8/10
  • Evidence8/10

Platz 7

Reply.io

67

Teilweise passend

A small monthly data credit inside the sender

Preis
From $49/user/mo billed annually
Gratisplan
Test
Autonomie
Semi-autonomous
Integrationen
Salesforce, HubSpot, Pipedrive
Punkte im Detail
  • Fit for the job16/30
  • Autonomy12/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence8/10

Platz 8

Instantly

64

Teilweise passend

Turning a finished list into outbound email

Preis
From $47/mo
Gratisplan
Nein
Autonomie
Semi-autonomous
Integrationen
Clay, HubSpot, Salesforce
Punkte im Detail
  • Fit for the job16/30
  • Autonomy12/20
  • Controls11/15
  • Integrations12/15
  • Access6/10
  • Evidence7/10

Platz 9

11x Alice

63

Teilweise passend

Outbound prospecting when the lead is a meeting

Preis
Custom
Gratisplan
Nein
Autonomie
Autonomous
Integrationen
Salesforce, HubSpot
Punkte im Detail
  • Fit for the job17/30
  • Autonomy16/20
  • Controls10/15
  • Integrations11/15
  • Access2/10
  • Evidence7/10

Preise, Funktionen und Kurzprofile

  1. 1

    Clay

    Custom research and enrichment waterfalls

    Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.

    Preis
    From $185/mo
    Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
    Funktionen
    Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

    Preis und Funktionen von Clay/Alternativen zu Clay

  2. 2

    Apollo

    A large contact database with a free plan

    Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.

    Preis
    Free, then $49/user/mo
    Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
    Funktionen
    Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.

    Preis und Funktionen von Apollo/Alternativen zu Apollo

  3. 3

    ZoomInfo

    A contact database with a free Lite plan

    ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.

    Preis
    Free Lite, then custom
    ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
    Funktionen
    API, MCP. A person searches and exports. Credits are spent when data or AI work is used.

    Preis und Funktionen von ZoomInfo/Alternativen zu ZoomInfo

  4. 4

    PhantomBuster

    A list built from public profiles

    PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.

    Preis
    Trial, then $56/mo billed annually
    phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.
    Funktionen
    HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.

    Preis und Funktionen von PhantomBuster/Alternativen zu PhantomBuster

  5. 5

    HubSpot Breeze

    Capturing and routing leads you already receive

    Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.

    Preis
    Free CRM, hubs from $15/seat/mo
    Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
    Funktionen
    HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

    Preis und Funktionen von HubSpot Breeze/Alternativen zu HubSpot Breeze

  6. 6

    lemlist

    A lead database tied to outreach

    lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.

    Preis
    From $55/mo
    lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
    Funktionen
    HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.

    Preis und Funktionen von lemlist/Alternativen zu lemlist

  7. 7

    Reply.io

    A small monthly data credit inside the sender

    Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.

    Preis
    From $49/user/mo billed annually
    Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
    Funktionen
    Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.

    Preis und Funktionen von Reply.io/Alternativen zu Reply.io

  8. 8

    Instantly

    Turning a finished list into outbound email

    Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.

    Preis
    From $47/mo
    Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
    Funktionen
    Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.

    Preis und Funktionen von Instantly/Alternativen zu Instantly

  9. 9

    11x Alice

    Outbound prospecting when the lead is a meeting

    Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.

    Preis
    Custom
    No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
    Funktionen
    Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.

    Preis und Funktionen von 11x Alice/Alternativen zu 11x Alice

Was ist ein KI-Agent?

Diese Tools finden und bereinigen Nachfrage und legen den Datensatz ins CRM. Apollo, Clay und ZoomInfo Lite sind die Datenschicht. Der Mailversand ist eine andere Liste.

Wie diese Liste aufgebaut ist

Oben auf dieser Liste stehen Clay, Apollo, ZoomInfo. Die Reihenfolge folgt der veröffentlichten Punktzahl, nicht einer Anzeige.

Was Sie vergleichen sollten

Sehen Sie auf die Aufgabe, den Einstiegspreis und ob ein Mensch das Ergebnis noch freigibt.

  • Eine Aufgabe, die das Produkt wirklich erledigt
  • Ein veröffentlichter Preis, ein Gratisplan oder ein klar genannter individueller Preis
  • Eine Prüfung, bevor die Arbeit den Kunden erreicht

Wofür diese Software da ist

Sie lohnt sich, wenn derselbe Schritt sich wiederholt. Die Entscheidung bleibt bei einem Menschen.

  • Den Einstiegspreis vor einer Demo sehen
  • Produkte für diese Aufgabe vergleichen, nicht ein allgemeines Chatfenster
  • Die Produktseite für die längeren Notizen öffnen

Für wen diese Liste ist

Für Leute, die die Aufgabe schon kennen und die passenden Produkte wollen, mit Datum an den Preisen.

Veröffentlichte Einstiegspreise

Einstiegszahlen, die wir prüfen konnten: Clay (From $185/mo), Apollo (Free, then $49/user/mo), ZoomInfo (Free Lite, then custom). Zuletzt geprüft am 5. Oktober 2026.

Wie Sie wählen

Zuerst die Aufgabe. Dann lesen Sie, für wen das Produkt ist und ob Sie ohne Verkaufsgespräch starten können.

Verwandte Kategorien

Nachbaraufgaben haben eine eigene Liste.

Fragen

Bewertungsmethode

Geprüft 5 October 2026

Jedes Produkt wird mit denselben sechs Teilen von 100 bewertet. Der Platz folgt der Summe, dann der Passung, dann dem Namen. Die ganze Methode lesen.