Beste KI-Agenten für Leadgenerierung
Diese Tools finden und bereinigen Nachfrage und legen den Datensatz ins CRM. Apollo, Clay und ZoomInfo Lite sind die Datenschicht. Der Mailversand ist eine andere Liste.
9 Produkte. Preise und Texte zuletzt geprüft am 5. Oktober 2026.
Beste KI-Agenten für Leadgenerierung im Vergleich
Der Preis ist der veröffentlichte Startpreis des Anbieters. Ein Gratisplan oder Test steht nur da, wenn die Preisseite das sagt.
| Produkt | Preis | Gratisplan oder Test | Funktionen | Integrationen | Geeignet für | Was Nutzer sagen |
|---|---|---|---|---|---|---|
| Clay #1 | From $185/mo | Gratisplan | A research agent that fills a go-to-market table. | Salesforce, HubSpot, Instantly, Outreach | Custom research and enrichment waterfalls | Keine belegte Aussage. |
| Apollo #2 | Free, then $49/user/mo | Gratisplan | A contact database with sequences and an AI assist. | Salesforce, HubSpot, Gmail, Slack | A large contact database with a free plan | Keine belegte Aussage. |
| ZoomInfo #3 | Free Lite, then custom | Gratisplan | B2B contact and company data, with a permanent free Lite plan. | API, MCP | A contact database with a free Lite plan | Keine belegte Aussage. |
| PhantomBuster #4 | Trial, then $56/mo billed annually | Test | Cloud automations that pull public profiles and run LinkedIn steps. | HubSpot, n8n, Zapier, Make | A list built from public profiles | Keine belegte Aussage. |
| HubSpot Breeze #5 | Free CRM, hubs from $15/seat/mo | Gratisplan | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | Capturing and routing leads you already receive | Keine belegte Aussage. |
| lemlist #6 | From $55/mo | Test | Outbound email, with LinkedIn and calling on the higher plan. | HubSpot, Salesforce, Pipedrive, Clay | A lead database tied to outreach | Keine belegte Aussage. |
| Reply.io #7 | From $49/user/mo billed annually | Test | Cold email volume, with a multichannel plan and an AI SDR add-on. | Salesforce, HubSpot, Pipedrive, Close | A small monthly data credit inside the sender | Keine belegte Aussage. |
| Instantly #8 | From $47/mo | Nicht angegeben | Cold email infrastructure with an AI reply layer. | Clay, HubSpot, Salesforce, Zapier | Turning a finished list into outbound email | Keine belegte Aussage. |
| 11x Alice #9 | Custom | Nicht angegeben | An AI SDR sold to run outbound. | Salesforce, HubSpot | Outbound prospecting when the lead is a meeting | Keine belegte Aussage. |
Rangliste
Die Reihenfolge achtet auf Passung, Autonomie, Kontrolle, Integrationen, Zugang und wie öffentlich das Produkt ist.
| # | Agent | Geeignet für | Preis | Gratisplan | Autonomie | Integrationen | Punktzahl |
|---|---|---|---|---|---|---|---|
| 1 | Clay | Custom research and enrichment waterfalls | From $185/mo | Ja | Semi-autonomous | Salesforce, HubSpot, Instantly +2 | Punkte im Detail90
|
| 2 | Apollo | A large contact database with a free plan | Free, then $49/user/mo | Ja | Semi-autonomous | Salesforce, HubSpot, Gmail +2 | Punkte im Detail84
|
| 3 | ZoomInfo | A contact database with a free Lite plan | Free Lite, then custom | Ja | Copilot | API, MCP | Punkte im Detail77
|
| 4 | PhantomBuster | A list built from public profiles | Trial, then $56/mo billed annually | Test | Semi-autonomous | HubSpot, n8n, Zapier +1 | Punkte im Detail76
|
| 5 | HubSpot Breeze | Capturing and routing leads you already receive | Free CRM, hubs from $15/seat/mo | Ja | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | Punkte im Detail74
|
| 6 | lemlist | A lead database tied to outreach | From $55/mo | Test | Semi-autonomous | HubSpot, Salesforce, Pipedrive +3 | Punkte im Detail69
|
| 7 | Reply.io Teilweise passend | A small monthly data credit inside the sender | From $49/user/mo billed annually | Test | Semi-autonomous | Salesforce, HubSpot, Pipedrive +2 | Punkte im Detail67
|
| 8 | Instantly Teilweise passend | Turning a finished list into outbound email | From $47/mo | Nein | Semi-autonomous | Clay, HubSpot, Salesforce +1 | Punkte im Detail64
|
| 9 | 11x Alice Teilweise passend | Outbound prospecting when the lead is a meeting | Custom | Nein | Autonomous | Salesforce, HubSpot | Punkte im Detail63
|
Platz 1
Clay90
Custom research and enrichment waterfalls
- Preis
- From $185/mo
- Gratisplan
- Ja
- Autonomie
- Semi-autonomous
- Integrationen
- Salesforce, HubSpot, Instantly
Punkte im Detail90
- Fit for the job29/30
- Autonomy16/20
- Controls14/15
- Integrations14/15
- Access8/10
- Evidence9/10
Platz 2
Apollo84
A large contact database with a free plan
- Preis
- Free, then $49/user/mo
- Gratisplan
- Ja
- Autonomie
- Semi-autonomous
- Integrationen
- Salesforce, HubSpot, Gmail
Punkte im Detail84
- Fit for the job27/30
- Autonomy12/20
- Controls13/15
- Integrations14/15
- Access9/10
- Evidence9/10
Platz 3
ZoomInfo77
A contact database with a free Lite plan
- Preis
- Free Lite, then custom
- Gratisplan
- Ja
- Autonomie
- Copilot
- Integrationen
- API, MCP
Punkte im Detail77
- Fit for the job26/30
- Autonomy10/20
- Controls12/15
- Integrations13/15
- Access7/10
- Evidence9/10
Platz 4
PhantomBuster76
A list built from public profiles
- Preis
- Trial, then $56/mo billed annually
- Gratisplan
- Test
- Autonomie
- Semi-autonomous
- Integrationen
- HubSpot, n8n, Zapier
Punkte im Detail76
- Fit for the job22/30
- Autonomy14/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence9/10
Platz 5
HubSpot Breeze74
Capturing and routing leads you already receive
- Preis
- Free CRM, hubs from $15/seat/mo
- Gratisplan
- Ja
- Autonomie
- Semi-autonomous
- Integrationen
- HubSpot CRM, Gmail, Slack
Punkte im Detail74
- Fit for the job20/30
- Autonomy13/20
- Controls12/15
- Integrations14/15
- Access6/10
- Evidence9/10
Platz 6
lemlist69
A lead database tied to outreach
- Preis
- From $55/mo
- Gratisplan
- Test
- Autonomie
- Semi-autonomous
- Integrationen
- HubSpot, Salesforce, Pipedrive
Punkte im Detail69
- Fit for the job18/30
- Autonomy13/20
- Controls11/15
- Integrations11/15
- Access8/10
- Evidence8/10
Platz 7
Reply.io67
A small monthly data credit inside the sender
- Preis
- From $49/user/mo billed annually
- Gratisplan
- Test
- Autonomie
- Semi-autonomous
- Integrationen
- Salesforce, HubSpot, Pipedrive
Punkte im Detail67
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence8/10
Platz 8
Instantly64
Turning a finished list into outbound email
- Preis
- From $47/mo
- Gratisplan
- Nein
- Autonomie
- Semi-autonomous
- Integrationen
- Clay, HubSpot, Salesforce
Punkte im Detail64
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations12/15
- Access6/10
- Evidence7/10
Platz 9
11x Alice63
Outbound prospecting when the lead is a meeting
- Preis
- Custom
- Gratisplan
- Nein
- Autonomie
- Autonomous
- Integrationen
- Salesforce, HubSpot
Punkte im Detail63
- Fit for the job17/30
- Autonomy16/20
- Controls10/15
- Integrations11/15
- Access2/10
- Evidence7/10
Preise, Funktionen und Kurzprofile
1
Clay
Custom research and enrichment waterfalls
Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.
- Preis
- From $185/mo
- Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
- Funktionen
- Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.
2
Apollo
A large contact database with a free plan
Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.
- Preis
- Free, then $49/user/mo
- Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
- Funktionen
- Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.
3
ZoomInfo
A contact database with a free Lite plan
ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.
- Preis
- Free Lite, then custom
- ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
- Funktionen
- API, MCP. A person searches and exports. Credits are spent when data or AI work is used.
4
PhantomBuster
A list built from public profiles
PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.
- Preis
- Trial, then $56/mo billed annually
- phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.
- Funktionen
- HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.
Preis und Funktionen von PhantomBuster/Alternativen zu PhantomBuster
5
HubSpot Breeze
Capturing and routing leads you already receive
Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.
- Preis
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- Funktionen
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
Preis und Funktionen von HubSpot Breeze/Alternativen zu HubSpot Breeze
6
lemlist
A lead database tied to outreach
lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.
- Preis
- From $55/mo
- lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
- Funktionen
- HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.
7
Reply.io
A small monthly data credit inside the sender
Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.
- Preis
- From $49/user/mo billed annually
- Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
- Funktionen
- Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.
8
Instantly
Turning a finished list into outbound email
Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.
- Preis
- From $47/mo
- Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
- Funktionen
- Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.
Preis und Funktionen von Instantly/Alternativen zu Instantly
9
11x Alice
Outbound prospecting when the lead is a meeting
Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.
- Preis
- Custom
- No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
- Funktionen
- Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.
Preis und Funktionen von 11x Alice/Alternativen zu 11x Alice
Was ist ein KI-Agent?
Diese Tools finden und bereinigen Nachfrage und legen den Datensatz ins CRM. Apollo, Clay und ZoomInfo Lite sind die Datenschicht. Der Mailversand ist eine andere Liste.
Wie diese Liste aufgebaut ist
Oben auf dieser Liste stehen Clay, Apollo, ZoomInfo. Die Reihenfolge folgt der veröffentlichten Punktzahl, nicht einer Anzeige.
Was Sie vergleichen sollten
Sehen Sie auf die Aufgabe, den Einstiegspreis und ob ein Mensch das Ergebnis noch freigibt.
- Eine Aufgabe, die das Produkt wirklich erledigt
- Ein veröffentlichter Preis, ein Gratisplan oder ein klar genannter individueller Preis
- Eine Prüfung, bevor die Arbeit den Kunden erreicht
Wofür diese Software da ist
Sie lohnt sich, wenn derselbe Schritt sich wiederholt. Die Entscheidung bleibt bei einem Menschen.
- Den Einstiegspreis vor einer Demo sehen
- Produkte für diese Aufgabe vergleichen, nicht ein allgemeines Chatfenster
- Die Produktseite für die längeren Notizen öffnen
Für wen diese Liste ist
Für Leute, die die Aufgabe schon kennen und die passenden Produkte wollen, mit Datum an den Preisen.
Veröffentlichte Einstiegspreise
Einstiegszahlen, die wir prüfen konnten: Clay (From $185/mo), Apollo (Free, then $49/user/mo), ZoomInfo (Free Lite, then custom). Zuletzt geprüft am 5. Oktober 2026.
Wie Sie wählen
Zuerst die Aufgabe. Dann lesen Sie, für wen das Produkt ist und ob Sie ohne Verkaufsgespräch starten können.
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Bewertungsmethode
Geprüft 5 October 2026
Jedes Produkt wird mit denselben sechs Teilen von 100 bewertet. Der Platz folgt der Summe, dann der Passung, dann dem Namen. Die ganze Methode lesen.