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리드 발굴용 AI 에이전트

이 도구는 수요를 찾아 정리하고 CRM에 레코드를 남깁니다. Apollo, Clay, ZoomInfo Lite가 데이터 층입니다. 메일 발송은 다른 목록입니다.

9개 제품. 가격과 설명 확인일: 2026년 10월 5일.

리드 발굴용 AI 에이전트 비교

가격은 공급사가 공개한 시작 가격입니다. 무료 플랜이나 체험은 가격 페이지에 있을 때만 적습니다.

Side-by-side comparison of pricing, free plan or trial, features, integrations, best fit, and sourced user comments
제품가격무료 플랜 또는 체험주요 기능연동적합한 용도사용자 의견
Clay

#1

From $185/mo무료 플랜A research agent that fills a go-to-market table.Salesforce, HubSpot, Instantly, OutreachCustom research and enrichment waterfalls출처가 있는 코멘트가 없습니다.
Apollo

#2

Free, then $49/user/mo무료 플랜A contact database with sequences and an AI assist.Salesforce, HubSpot, Gmail, SlackA large contact database with a free plan출처가 있는 코멘트가 없습니다.
ZoomInfo

#3

Free Lite, then custom무료 플랜B2B contact and company data, with a permanent free Lite plan.API, MCPA contact database with a free Lite plan출처가 있는 코멘트가 없습니다.
PhantomBuster

#4

Trial, then $56/mo billed annually체험Cloud automations that pull public profiles and run LinkedIn steps.HubSpot, n8n, Zapier, MakeA list built from public profiles출처가 있는 코멘트가 없습니다.
HubSpot Breeze

#5

Free CRM, hubs from $15/seat/mo무료 플랜AI agents sitting on the HubSpot CRM.HubSpot CRM, Gmail, Slack, SalesforceCapturing and routing leads you already receive출처가 있는 코멘트가 없습니다.
lemlist

#6

From $55/mo체험Outbound email, with LinkedIn and calling on the higher plan.HubSpot, Salesforce, Pipedrive, ClayA lead database tied to outreach출처가 있는 코멘트가 없습니다.
Reply.io

#7

From $49/user/mo billed annually체험Cold email volume, with a multichannel plan and an AI SDR add-on.Salesforce, HubSpot, Pipedrive, CloseA small monthly data credit inside the sender출처가 있는 코멘트가 없습니다.
Instantly

#8

From $47/mo표시 없음Cold email infrastructure with an AI reply layer.Clay, HubSpot, Salesforce, ZapierTurning a finished list into outbound email출처가 있는 코멘트가 없습니다.
11x Alice

#9

Custom표시 없음An AI SDR sold to run outbound.Salesforce, HubSpotOutbound prospecting when the lead is a meeting출처가 있는 코멘트가 없습니다.

순위

일과의 적합성, 자율성, 통제, 연동, 접근성, 공개 정도로 순서를 매깁니다.

순위 1

Clay

90

Custom research and enrichment waterfalls

가격
From $185/mo
무료 플랜
있음
자율성
Semi-autonomous
연동
Salesforce, HubSpot, Instantly
점수 내역
  • Fit for the job29/30
  • Autonomy16/20
  • Controls14/15
  • Integrations14/15
  • Access8/10
  • Evidence9/10

순위 2

Apollo

84

A large contact database with a free plan

가격
Free, then $49/user/mo
무료 플랜
있음
자율성
Semi-autonomous
연동
Salesforce, HubSpot, Gmail
점수 내역
  • Fit for the job27/30
  • Autonomy12/20
  • Controls13/15
  • Integrations14/15
  • Access9/10
  • Evidence9/10

순위 3

ZoomInfo

77

A contact database with a free Lite plan

가격
Free Lite, then custom
무료 플랜
있음
자율성
Copilot
연동
API, MCP
점수 내역
  • Fit for the job26/30
  • Autonomy10/20
  • Controls12/15
  • Integrations13/15
  • Access7/10
  • Evidence9/10

76

A list built from public profiles

가격
Trial, then $56/mo billed annually
무료 플랜
체험
자율성
Semi-autonomous
연동
HubSpot, n8n, Zapier
점수 내역
  • Fit for the job22/30
  • Autonomy14/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence9/10

74

Capturing and routing leads you already receive

가격
Free CRM, hubs from $15/seat/mo
무료 플랜
있음
자율성
Semi-autonomous
연동
HubSpot CRM, Gmail, Slack
점수 내역
  • Fit for the job20/30
  • Autonomy13/20
  • Controls12/15
  • Integrations14/15
  • Access6/10
  • Evidence9/10

순위 6

lemlist

69

A lead database tied to outreach

가격
From $55/mo
무료 플랜
체험
자율성
Semi-autonomous
연동
HubSpot, Salesforce, Pipedrive
점수 내역
  • Fit for the job18/30
  • Autonomy13/20
  • Controls11/15
  • Integrations11/15
  • Access8/10
  • Evidence8/10

순위 7

Reply.io

67

부분 적합

A small monthly data credit inside the sender

가격
From $49/user/mo billed annually
무료 플랜
체험
자율성
Semi-autonomous
연동
Salesforce, HubSpot, Pipedrive
점수 내역
  • Fit for the job16/30
  • Autonomy12/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence8/10

순위 8

Instantly

64

부분 적합

Turning a finished list into outbound email

가격
From $47/mo
무료 플랜
없음
자율성
Semi-autonomous
연동
Clay, HubSpot, Salesforce
점수 내역
  • Fit for the job16/30
  • Autonomy12/20
  • Controls11/15
  • Integrations12/15
  • Access6/10
  • Evidence7/10

순위 9

11x Alice

63

부분 적합

Outbound prospecting when the lead is a meeting

가격
Custom
무료 플랜
없음
자율성
Autonomous
연동
Salesforce, HubSpot
점수 내역
  • Fit for the job17/30
  • Autonomy16/20
  • Controls10/15
  • Integrations11/15
  • Access2/10
  • Evidence7/10

가격, 기능, 요약

  1. 1

    Clay

    Custom research and enrichment waterfalls

    Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.

    가격
    From $185/mo
    Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
    주요 기능
    Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

    Clay 요금과 기능/Clay 대안

  2. 2

    Apollo

    A large contact database with a free plan

    Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.

    가격
    Free, then $49/user/mo
    Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
    주요 기능
    Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.

    Apollo 요금과 기능/Apollo 대안

  3. 3

    ZoomInfo

    A contact database with a free Lite plan

    ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.

    가격
    Free Lite, then custom
    ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
    주요 기능
    API, MCP. A person searches and exports. Credits are spent when data or AI work is used.

    ZoomInfo 요금과 기능/ZoomInfo 대안

  4. 4

    PhantomBuster

    A list built from public profiles

    PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.

    가격
    Trial, then $56/mo billed annually
    phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.
    주요 기능
    HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.

    PhantomBuster 요금과 기능/PhantomBuster 대안

  5. 5

    HubSpot Breeze

    Capturing and routing leads you already receive

    Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.

    가격
    Free CRM, hubs from $15/seat/mo
    Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
    주요 기능
    HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

    HubSpot Breeze 요금과 기능/HubSpot Breeze 대안

  6. 6

    lemlist

    A lead database tied to outreach

    lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.

    가격
    From $55/mo
    lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
    주요 기능
    HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.

    lemlist 요금과 기능/lemlist 대안

  7. 7

    Reply.io

    A small monthly data credit inside the sender

    Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.

    가격
    From $49/user/mo billed annually
    Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
    주요 기능
    Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.

    Reply.io 요금과 기능/Reply.io 대안

  8. 8

    Instantly

    Turning a finished list into outbound email

    Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.

    가격
    From $47/mo
    Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
    주요 기능
    Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.

    Instantly 요금과 기능/Instantly 대안

  9. 9

    11x Alice

    Outbound prospecting when the lead is a meeting

    Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.

    가격
    Custom
    No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
    주요 기능
    Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.

    11x Alice 요금과 기능/11x Alice 대안

AI 에이전트란

이 도구는 수요를 찾아 정리하고 CRM에 레코드를 남깁니다. Apollo, Clay, ZoomInfo Lite가 데이터 층입니다. 메일 발송은 다른 목록입니다.

이 목록의 배열

이 목록 위쪽에는 Clay, Apollo, ZoomInfo이 있습니다. 순서는 공개 점수이며, 광고 자리가 아닙니다.

비교할 점

하는 일, 시작 가격, 결과를 사람이 아직 승인하는지를 보세요.

  • 그 제품이 실제로 하는 일
  • 공개 가격, 무료 플랜, 또는 분명한 맞춤 가격
  • 고객에게 가기 전의 확인

이런 소프트웨어의 용도

같은 단계가 반복될 때 씁니다. 결정은 사람이 합니다.

  • 데모 전에 시작 가격을 본다
  • 일반 채팅창이 아니라 이 일의 제품을 비교한다
  • 긴 메모는 제품 페이지에서 읽는다

이 목록의 독자

일이 무엇인지 알고, 가격에 날짜가 있는 제품을 보려는 사람입니다.

공개된 시작 가격

확인할 수 있었던 시작 가격: Clay (From $185/mo), Apollo (Free, then $49/user/mo), ZoomInfo (Free Lite, then custom). 확인일: 2026년 10월 5일.

고르는 방법

먼저 일을 맞추고, 누구를 위한 제품인지, 영업 통화 없이 시작할 수 있는지를 읽으세요.

가까운 카테고리

옆 일에는 따로 목록이 있습니다.

자주 묻는 질문

채점 방법

확인 5 October 2026

모든 제품을 같은 여섯 항목으로 100점 만점에 매깁니다. 순위는 합계, 적합도, 이름 순입니다. 방법 전문 보기.