리드 발굴용 AI 에이전트
이 도구는 수요를 찾아 정리하고 CRM에 레코드를 남깁니다. Apollo, Clay, ZoomInfo Lite가 데이터 층입니다. 메일 발송은 다른 목록입니다.
9개 제품. 가격과 설명 확인일: 2026년 10월 5일.
리드 발굴용 AI 에이전트 비교
가격은 공급사가 공개한 시작 가격입니다. 무료 플랜이나 체험은 가격 페이지에 있을 때만 적습니다.
| 제품 | 가격 | 무료 플랜 또는 체험 | 주요 기능 | 연동 | 적합한 용도 | 사용자 의견 |
|---|---|---|---|---|---|---|
| Clay #1 | From $185/mo | 무료 플랜 | A research agent that fills a go-to-market table. | Salesforce, HubSpot, Instantly, Outreach | Custom research and enrichment waterfalls | 출처가 있는 코멘트가 없습니다. |
| Apollo #2 | Free, then $49/user/mo | 무료 플랜 | A contact database with sequences and an AI assist. | Salesforce, HubSpot, Gmail, Slack | A large contact database with a free plan | 출처가 있는 코멘트가 없습니다. |
| ZoomInfo #3 | Free Lite, then custom | 무료 플랜 | B2B contact and company data, with a permanent free Lite plan. | API, MCP | A contact database with a free Lite plan | 출처가 있는 코멘트가 없습니다. |
| PhantomBuster #4 | Trial, then $56/mo billed annually | 체험 | Cloud automations that pull public profiles and run LinkedIn steps. | HubSpot, n8n, Zapier, Make | A list built from public profiles | 출처가 있는 코멘트가 없습니다. |
| HubSpot Breeze #5 | Free CRM, hubs from $15/seat/mo | 무료 플랜 | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | Capturing and routing leads you already receive | 출처가 있는 코멘트가 없습니다. |
| lemlist #6 | From $55/mo | 체험 | Outbound email, with LinkedIn and calling on the higher plan. | HubSpot, Salesforce, Pipedrive, Clay | A lead database tied to outreach | 출처가 있는 코멘트가 없습니다. |
| Reply.io #7 | From $49/user/mo billed annually | 체험 | Cold email volume, with a multichannel plan and an AI SDR add-on. | Salesforce, HubSpot, Pipedrive, Close | A small monthly data credit inside the sender | 출처가 있는 코멘트가 없습니다. |
| Instantly #8 | From $47/mo | 표시 없음 | Cold email infrastructure with an AI reply layer. | Clay, HubSpot, Salesforce, Zapier | Turning a finished list into outbound email | 출처가 있는 코멘트가 없습니다. |
| 11x Alice #9 | Custom | 표시 없음 | An AI SDR sold to run outbound. | Salesforce, HubSpot | Outbound prospecting when the lead is a meeting | 출처가 있는 코멘트가 없습니다. |
순위
일과의 적합성, 자율성, 통제, 연동, 접근성, 공개 정도로 순서를 매깁니다.
| # | 에이전트 | 적합한 용도 | 가격 | 무료 플랜 | 자율성 | 연동 | 점수 |
|---|---|---|---|---|---|---|---|
| 1 | Clay | Custom research and enrichment waterfalls | From $185/mo | 있음 | Semi-autonomous | Salesforce, HubSpot, Instantly +2 | 점수 내역90
|
| 2 | Apollo | A large contact database with a free plan | Free, then $49/user/mo | 있음 | Semi-autonomous | Salesforce, HubSpot, Gmail +2 | 점수 내역84
|
| 3 | ZoomInfo | A contact database with a free Lite plan | Free Lite, then custom | 있음 | Copilot | API, MCP | 점수 내역77
|
| 4 | PhantomBuster | A list built from public profiles | Trial, then $56/mo billed annually | 체험 | Semi-autonomous | HubSpot, n8n, Zapier +1 | 점수 내역76
|
| 5 | HubSpot Breeze | Capturing and routing leads you already receive | Free CRM, hubs from $15/seat/mo | 있음 | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | 점수 내역74
|
| 6 | lemlist | A lead database tied to outreach | From $55/mo | 체험 | Semi-autonomous | HubSpot, Salesforce, Pipedrive +3 | 점수 내역69
|
| 7 | Reply.io 부분 적합 | A small monthly data credit inside the sender | From $49/user/mo billed annually | 체험 | Semi-autonomous | Salesforce, HubSpot, Pipedrive +2 | 점수 내역67
|
| 8 | Instantly 부분 적합 | Turning a finished list into outbound email | From $47/mo | 없음 | Semi-autonomous | Clay, HubSpot, Salesforce +1 | 점수 내역64
|
| 9 | 11x Alice 부분 적합 | Outbound prospecting when the lead is a meeting | Custom | 없음 | Autonomous | Salesforce, HubSpot | 점수 내역63
|
순위 1
Clay90
Custom research and enrichment waterfalls
- 가격
- From $185/mo
- 무료 플랜
- 있음
- 자율성
- Semi-autonomous
- 연동
- Salesforce, HubSpot, Instantly
점수 내역90
- Fit for the job29/30
- Autonomy16/20
- Controls14/15
- Integrations14/15
- Access8/10
- Evidence9/10
순위 2
Apollo84
A large contact database with a free plan
- 가격
- Free, then $49/user/mo
- 무료 플랜
- 있음
- 자율성
- Semi-autonomous
- 연동
- Salesforce, HubSpot, Gmail
점수 내역84
- Fit for the job27/30
- Autonomy12/20
- Controls13/15
- Integrations14/15
- Access9/10
- Evidence9/10
순위 3
ZoomInfo77
A contact database with a free Lite plan
- 가격
- Free Lite, then custom
- 무료 플랜
- 있음
- 자율성
- Copilot
- 연동
- API, MCP
점수 내역77
- Fit for the job26/30
- Autonomy10/20
- Controls12/15
- Integrations13/15
- Access7/10
- Evidence9/10
순위 4
PhantomBuster76
A list built from public profiles
- 가격
- Trial, then $56/mo billed annually
- 무료 플랜
- 체험
- 자율성
- Semi-autonomous
- 연동
- HubSpot, n8n, Zapier
점수 내역76
- Fit for the job22/30
- Autonomy14/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence9/10
순위 5
HubSpot Breeze74
Capturing and routing leads you already receive
- 가격
- Free CRM, hubs from $15/seat/mo
- 무료 플랜
- 있음
- 자율성
- Semi-autonomous
- 연동
- HubSpot CRM, Gmail, Slack
점수 내역74
- Fit for the job20/30
- Autonomy13/20
- Controls12/15
- Integrations14/15
- Access6/10
- Evidence9/10
순위 6
lemlist69
A lead database tied to outreach
- 가격
- From $55/mo
- 무료 플랜
- 체험
- 자율성
- Semi-autonomous
- 연동
- HubSpot, Salesforce, Pipedrive
점수 내역69
- Fit for the job18/30
- Autonomy13/20
- Controls11/15
- Integrations11/15
- Access8/10
- Evidence8/10
순위 7
Reply.io67
A small monthly data credit inside the sender
- 가격
- From $49/user/mo billed annually
- 무료 플랜
- 체험
- 자율성
- Semi-autonomous
- 연동
- Salesforce, HubSpot, Pipedrive
점수 내역67
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence8/10
순위 8
Instantly64
Turning a finished list into outbound email
- 가격
- From $47/mo
- 무료 플랜
- 없음
- 자율성
- Semi-autonomous
- 연동
- Clay, HubSpot, Salesforce
점수 내역64
- Fit for the job16/30
- Autonomy12/20
- Controls11/15
- Integrations12/15
- Access6/10
- Evidence7/10
순위 9
11x Alice63
Outbound prospecting when the lead is a meeting
- 가격
- Custom
- 무료 플랜
- 없음
- 자율성
- Autonomous
- 연동
- Salesforce, HubSpot
점수 내역63
- Fit for the job17/30
- Autonomy16/20
- Controls10/15
- Integrations11/15
- Access2/10
- Evidence7/10
가격, 기능, 요약
1
Clay
Custom research and enrichment waterfalls
Clay leads because lead generation, as a job, is research plus a clean handoff. Claygent and the provider waterfalls are that job. The free plan is large enough to falsify the workflow before Launch at $185 a month.
- 가격
- From $185/mo
- Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
- 주요 기능
- Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.
2
Apollo
A large contact database with a free plan
Apollo is the faster path when the lead you want is already in a B2B database. It scores under Clay on autonomy and custom research, and above it on access. Use Apollo when the filters are ordinary. Use Clay when the field you need does not exist yet.
- 가격
- Free, then $49/user/mo
- Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
- 주요 기능
- Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.
3
ZoomInfo
A contact database with a free Lite plan
ZoomInfo Lite is a permanent free plan with no card. Paid use is consumption credits, and the vendor says older published seat prices are not current. Open Lite before you book a sales call.
- 가격
- Free Lite, then custom
- ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
- 주요 기능
- API, MCP. A person searches and exports. Credits are spent when data or AI work is used.
4
PhantomBuster
A list built from public profiles
PhantomBuster does not sell a database. It extracts profiles you can already see, then can enrich emails. Start is $56 a month billed annually. Use Clay or Apollo when you want the record to already exist.
- 가격
- Trial, then $56/mo billed annually
- phantombuster.com/pricing lists a free Trial plan (exports limited to 10 rows) and does not say how many days it lasts. Start is $56 per month, $672 billed annually. Grow is $128 per month, $1,536 billed annually. Scale is $352 per month, $4,224 billed annually. The page says annual billing saves 20%. The month-to-month dollar amount was not in the plan text we read. Last checked 5 October 2026.
- 주요 기능
- HubSpot, n8n, Zapier, Make. A Phantom keeps running in the cloud after you launch it. A person still chooses the source and what gets exported.
5
HubSpot Breeze
Capturing and routing leads you already receive
Breeze is not a list vendor. It ranks third for teams whose lead-gen problem is what happens after the form: routing, enrichment against the CRM, and a prospecting agent on contacts you have. It will not replace Apollo's database.
- 가격
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- 주요 기능
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
6
lemlist
A lead database tied to outreach
lemlist's database is part of the sending product, from $55/mo on the email plan. It is not Clay. Use it when finding the person and emailing them should be the same seat.
- 가격
- From $55/mo
- lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
- 주요 기능
- HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.
7
Reply.io
A small monthly data credit inside the sender
Reply includes live data credits and says the database is about a billion B2B contacts. The credit allowance on the plans we read is 50 a month. It is a sender first. Do not buy it as a replacement for Apollo.
- 가격
- From $49/user/mo billed annually
- Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
- 주요 기능
- Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.
8
Instantly
Turning a finished list into outbound email
Partial fit. Instantly does not generate the lead. It is here so the page does not pretend sending and finding are the same product. The email page is the right ranking if sending is the job.
- 가격
- From $47/mo
- Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
- 주요 기능
- Clay, HubSpot, Salesforce, Zapier. Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.
9
11x Alice
Outbound prospecting when the lead is a meeting
Alice generates pipeline by running outbound, which some teams call lead generation and others call SDR. Job fit stays under the databases because you cannot inspect the list logic without a demo, and access is custom pricing.
- 가격
- Custom
- No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
- 주요 기능
- Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.
AI 에이전트란
이 도구는 수요를 찾아 정리하고 CRM에 레코드를 남깁니다. Apollo, Clay, ZoomInfo Lite가 데이터 층입니다. 메일 발송은 다른 목록입니다.
이 목록의 배열
이 목록 위쪽에는 Clay, Apollo, ZoomInfo이 있습니다. 순서는 공개 점수이며, 광고 자리가 아닙니다.
비교할 점
하는 일, 시작 가격, 결과를 사람이 아직 승인하는지를 보세요.
- 그 제품이 실제로 하는 일
- 공개 가격, 무료 플랜, 또는 분명한 맞춤 가격
- 고객에게 가기 전의 확인
이런 소프트웨어의 용도
같은 단계가 반복될 때 씁니다. 결정은 사람이 합니다.
- 데모 전에 시작 가격을 본다
- 일반 채팅창이 아니라 이 일의 제품을 비교한다
- 긴 메모는 제품 페이지에서 읽는다
이 목록의 독자
일이 무엇인지 알고, 가격에 날짜가 있는 제품을 보려는 사람입니다.
공개된 시작 가격
확인할 수 있었던 시작 가격: Clay (From $185/mo), Apollo (Free, then $49/user/mo), ZoomInfo (Free Lite, then custom). 확인일: 2026년 10월 5일.
고르는 방법
먼저 일을 맞추고, 누구를 위한 제품인지, 영업 통화 없이 시작할 수 있는지를 읽으세요.
가까운 카테고리
옆 일에는 따로 목록이 있습니다.
자주 묻는 질문
채점 방법
확인 5 October 2026
모든 제품을 같은 여섯 항목으로 100점 만점에 매깁니다. 순위는 합계, 적합도, 이름 순입니다. 방법 전문 보기.