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Prices last checked 5 October 2026

Best AI Agents for Sales

Software for sales teams: contact databases, CRM agents, and autonomous outbound. The list includes both the seat a rep uses and the products sold to replace an SDR motion.

9 products. Prices and descriptions last checked 5 October 2026.

Best AI Agents for Sales compared

Pricing is the vendor's published starting figure. A free plan or trial is listed only when the pricing page says so. User comments appear only when we could link a short quote. Otherwise the cell says there are no sourced comments.

Side-by-side comparison of pricing, free plan or trial, features, integrations, best fit, and sourced user comments
ProductPricingFree plan / trialKey featuresIntegrationsBest forWhat users say
Apollo

#1

Free, then $49/user/moFree planA contact database with sequences and an AI assist.Salesforce, HubSpot, Gmail, SlackProspecting data and sequences in one seatNo sourced comments.
HubSpot Breeze

#2

Free CRM, hubs from $15/seat/moFree planAI agents sitting on the HubSpot CRM.HubSpot CRM, Gmail, Slack, SalesforceSales agents on top of the CRMNo sourced comments.
11x Alice

#3

CustomNot listedAn AI SDR sold to run outbound.Salesforce, HubSpotReplacing an SDR motion, not coaching a human oneNo sourced comments.
Clay

#4

From $185/moFree planA research agent that fills a go-to-market table.Salesforce, HubSpot, Instantly, OutreachResearch the account before the callNo sourced comments.
Reply.io

#5

From $49/user/mo billed annuallyTrialCold email volume, with a multichannel plan and an AI SDR add-on.Salesforce, HubSpot, Pipedrive, CloseOutbound email a team can trialNo sourced comments.
Artisan Ava

#6

CustomNot listedAn AI BDR for outbound email and LinkedIn.Salesforce, HubSpotAutonomous outbound if you accept custom pricingNo sourced comments.
ZoomInfo

#7

Free Lite, then customFree planB2B contact and company data, with a permanent free Lite plan.API, MCPContact data before the sequenceNo sourced comments.
Gong

#8

CustomNot listedCall and deal intelligence, priced through a sales proposal.None named on the pages we openedReviewing calls and dealsNo sourced comments.
lemlist

#9

From $55/moTrialOutbound email, with LinkedIn and calling on the higher plan.HubSpot, Salesforce, Pipedrive, ClayOutbound sequences a small team can start this weekNo sourced comments.

Best Sales software

Ranked on fit for this job, autonomy, controls, integrations, access, and how public the product is. Open a score to see the six parts.

Rank 1

Apollo

84

Prospecting data and sequences in one seat

Pricing from
Free, then $49/user/mo
Free tier
Yes
Autonomy
Semi-autonomous
Integrations
Salesforce, HubSpot, Gmail
Score breakdown
  • Fit for the job25/30
  • Autonomy13/20
  • Controls13/15
  • Integrations15/15
  • Access9/10
  • Evidence9/10

Sales agents on top of the CRM

Pricing from
Free CRM, hubs from $15/seat/mo
Free tier
Yes
Autonomy
Semi-autonomous
Integrations
HubSpot CRM, Gmail, Slack
Score breakdown
  • Fit for the job24/30
  • Autonomy16/20
  • Controls13/15
  • Integrations15/15
  • Access5/10
  • Evidence10/10

Rank 3

11x Alice

79

Replacing an SDR motion, not coaching a human one

Pricing from
Custom
Free tier
No
Autonomy
Autonomous
Integrations
Salesforce, HubSpot
Score breakdown
  • Fit for the job26/30
  • Autonomy19/20
  • Controls12/15
  • Integrations12/15
  • Access2/10
  • Evidence8/10

Rank 4

Clay

77

Research the account before the call

Pricing from
From $185/mo
Free tier
Yes
Autonomy
Semi-autonomous
Integrations
Salesforce, HubSpot, Instantly
Score breakdown
  • Fit for the job20/30
  • Autonomy14/20
  • Controls13/15
  • Integrations14/15
  • Access8/10
  • Evidence8/10

Rank 5

Reply.io

75

Outbound email a team can trial

Pricing from
From $49/user/mo billed annually
Free tier
Trial
Autonomy
Semi-autonomous
Integrations
Salesforce, HubSpot, Pipedrive
Score breakdown
  • Fit for the job20/30
  • Autonomy14/20
  • Controls12/15
  • Integrations12/15
  • Access8/10
  • Evidence9/10

74

Autonomous outbound if you accept custom pricing

Pricing from
Custom
Free tier
No
Autonomy
Autonomous
Integrations
Salesforce, HubSpot
Score breakdown
  • Fit for the job25/30
  • Autonomy18/20
  • Controls11/15
  • Integrations11/15
  • Access2/10
  • Evidence7/10

Rank 7

ZoomInfo

72

Contact data before the sequence

Pricing from
Free Lite, then custom
Free tier
Yes
Autonomy
Copilot
Integrations
API, MCP
Score breakdown
  • Fit for the job22/30
  • Autonomy10/20
  • Controls12/15
  • Integrations13/15
  • Access7/10
  • Evidence8/10

Rank 8

Gong

70

Reviewing calls and deals

Pricing from
Custom
Free tier
No
Autonomy
Copilot
Integrations
None named on the pages we opened
Score breakdown
  • Fit for the job24/30
  • Autonomy10/20
  • Controls13/15
  • Integrations12/15
  • Access3/10
  • Evidence8/10

Rank 9

lemlist

70

Outbound sequences a small team can start this week

Pricing from
From $55/mo
Free tier
Trial
Autonomy
Semi-autonomous
Integrations
HubSpot, Salesforce, Pipedrive
Score breakdown
  • Fit for the job18/30
  • Autonomy13/20
  • Controls11/15
  • Integrations12/15
  • Access8/10
  • Evidence8/10

Pricing, features, and summaries

  1. 1

    Apollo

    Prospecting data and sequences in one seat

    Apollo leads the sales page because a sales agent a team can deploy this week is usually a database, a sequence, and a person. Access is a 9. Autonomy is not. If you wanted a worker that replaces the SDR, read the 11x row and the SDR page.

    Pricing
    Free, then $49/user/mo
    Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
    Key features
    Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.

    Apollo pricing and features/Apollo alternatives

  2. 2

    HubSpot Breeze

    Sales agents on top of the CRM

    Breeze is the strongest 'agent on the record we already have' option. Prospecting and customer agents are metered, and the fuller ones assume a paid hub. It ranks above the autonomous SDRs because the controls and integrations are higher, not because it is more autonomous.

    Pricing
    Free CRM, hubs from $15/seat/mo
    Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
    Key features
    HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.

    HubSpot Breeze pricing and features/HubSpot Breeze alternatives

  3. 3

    11x Alice

    Replacing an SDR motion, not coaching a human one

    Alice has the highest autonomy score on the page and a job-fit score to match. It ranks third because you cannot start without a sales process and the access score is a 2. That is a buying constraint, not a product insult.

    Pricing
    Custom
    No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
    Key features
    Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.

    11x Alice pricing and features/11x Alice alternatives

  4. 4

    Clay

    Research the account before the call

    Clay is the prep layer. Reps who already have a dialer use it to stop walking into calls with a LinkedIn headline and a guess. It does not own the forecast.

    Pricing
    From $185/mo
    Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
    Key features
    Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

    Clay pricing and features/Clay alternatives

  5. 5

    Reply.io

    Outbound email a team can trial

    Reply is a self-serve outbound seat. Email Volume starts at $49 per user a month billed annually, with a 14-day trial. It is not call intelligence. Gong is the row for that, and Gong does not publish a price.

    Pricing
    From $49/user/mo billed annually
    Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
    Key features
    Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.

    Reply.io pricing and features/Reply.io alternatives

  6. 6

    Artisan Ava

    Autonomous outbound if you accept custom pricing

    Ava is the other autonomous BDR. It sits under Clay on the total because access and evidence are thinner, not because the job fit is weak. Demo it against Alice if autonomous outbound is the actual purchase.

    Pricing
    Custom
    No public self-serve price as of 5 October 2026.
    Key features
    Salesforce, HubSpot. Positioned as an autonomous BDR. Treat the first weeks as supervised sending.

    Artisan Ava pricing and features/Artisan Ava alternatives

  7. 7

    ZoomInfo

    Contact data before the sequence

    ZoomInfo is the data layer. Lite is free and needs no card. The paid credit price is not on a public card. Pair it with a sender if the job is the email, not the record.

    Pricing
    Free Lite, then custom
    ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
    Key features
    API, MCP. A person searches and exports. Credits are spent when data or AI work is used.

    ZoomInfo pricing and features/ZoomInfo alternatives

  8. 8

    Gong

    Reviewing calls and deals

    Gong's pricing page has no dollar amount. Licenses are per user, plus a platform fee based on team size. Buy it when the job is understanding conversations you already had, not sending the first email.

    Pricing
    Custom
    gong.io/pricing says licenses are priced per user, there is a platform fee based on the number of users supported, and you can integrate an existing stack for free. No dollar amount, free plan, or trial is on that page. Last checked 5 October 2026.
    Key features
    None named on the pages we opened. It summarizes calls and deals a person already had. It does not send the outbound.

    Gong pricing and features/Gong alternatives

  9. 9

    lemlist

    Outbound sequences a small team can start this week

    lemlist is a self-serve outbound seat, not a conversation-intelligence suite. The email plan starts at the $55 figure on the pricing page. Gong-style call review is not this product.

    Pricing
    From $55/mo
    lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
    Key features
    HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.

    lemlist pricing and features/lemlist alternatives

What is an AI sales agent?

AI sales tools cover the seat a rep uses and, separately, agents sold to run outbound. An AI sales agent in the strict sense is the second kind. Account research, sequences, and call review are different purchases, and this page keeps them together because that is how teams shop.

Apollo and HubSpot are daily seats. 11x and Artisan are autonomous SDRs with no public price. Gong is conversation intelligence, also with no public dollar amount. ZoomInfo is the contact data in front of the sequence.

How AI agents for sales work

A rep opens Apollo or HubSpot, researches the account, and runs a sequence. Clay fills custom fields before that. lemlist and Reply send outbound from a self-serve plan. Gong records calls the team already had and does not send the first email.

The autonomous products, Alice and Ava, are sold to operate the motion. Treat the first weeks as supervised sending even if the pitch says otherwise.

Features of AI sales tools

The feature list depends on which job you meant: data, sequences, or call review.

  • Contact data or a CRM the rep already opens
  • Sequences or call prep a person can edit
  • A path that does not require a demo, if you need to start now

Benefits of an AI sales agent

Research lands on the account before the call, and you can tell a sequencer from a call-review product.

  • Put research on the account before the call
  • Run sequences from the same place as the list
  • Compare an autonomous SDR only if you can buy through sales

Who uses AI tools for sales

B2B sales teams picking a daily seat, or replacing an SDR motion. Conversation-intelligence buyers are a narrower group: they already have the calls and want them reviewed. That is Gong, and the price is a proposal.

AI sales agent pricing

Apollo has a free plan, then $49/user/mo billed annually. HubSpot's free CRM includes the Breeze assistant. Fuller hubs are paid. 11x and Artisan are custom. Clay Launch starts at $185/mo. lemlist shows an email plan from $55/mo. Reply Email Volume starts at $49 per user/month billed annually. Gong does not publish a dollar price. ZoomInfo Lite is free.

Gong's pricing page says licenses are per user, plus a platform fee based on team size. Last checked 5 October 2026.

How to choose AI sales tools

Pick Apollo for a seat you can open this week. Pick Breeze if HubSpot is already the system of record. Demo 11x or Artisan only if the purchase is an autonomous SDR.

Use Reply or lemlist for outbound you can trial. Use Gong when the job is the calls you already recorded. Use ZoomInfo Lite before you book a data contract.

Related categories

Nearby jobs have their own lists. Open one when this page is only part of the work.

FAQ

Scoring method

Last verified 5 October 2026

Every product is scored out of 100 on the same six parts. Rank follows the total, then job fit, then name. The parts are shown on each row. Read the full method.