Best AI Agents for Sales
Software for sales teams: contact databases, CRM agents, and autonomous outbound. The list includes both the seat a rep uses and the products sold to replace an SDR motion.
9 products. Prices and descriptions last checked 5 October 2026.
Best AI Agents for Sales compared
Pricing is the vendor's published starting figure. A free plan or trial is listed only when the pricing page says so. User comments appear only when we could link a short quote. Otherwise the cell says there are no sourced comments.
| Product | Pricing | Free plan / trial | Key features | Integrations | Best for | What users say |
|---|---|---|---|---|---|---|
| Apollo #1 | Free, then $49/user/mo | Free plan | A contact database with sequences and an AI assist. | Salesforce, HubSpot, Gmail, Slack | Prospecting data and sequences in one seat | No sourced comments. |
| HubSpot Breeze #2 | Free CRM, hubs from $15/seat/mo | Free plan | AI agents sitting on the HubSpot CRM. | HubSpot CRM, Gmail, Slack, Salesforce | Sales agents on top of the CRM | No sourced comments. |
| 11x Alice #3 | Custom | Not listed | An AI SDR sold to run outbound. | Salesforce, HubSpot | Replacing an SDR motion, not coaching a human one | No sourced comments. |
| Clay #4 | From $185/mo | Free plan | A research agent that fills a go-to-market table. | Salesforce, HubSpot, Instantly, Outreach | Research the account before the call | No sourced comments. |
| Reply.io #5 | From $49/user/mo billed annually | Trial | Cold email volume, with a multichannel plan and an AI SDR add-on. | Salesforce, HubSpot, Pipedrive, Close | Outbound email a team can trial | No sourced comments. |
| Artisan Ava #6 | Custom | Not listed | An AI BDR for outbound email and LinkedIn. | Salesforce, HubSpot | Autonomous outbound if you accept custom pricing | No sourced comments. |
| ZoomInfo #7 | Free Lite, then custom | Free plan | B2B contact and company data, with a permanent free Lite plan. | API, MCP | Contact data before the sequence | No sourced comments. |
| Gong #8 | Custom | Not listed | Call and deal intelligence, priced through a sales proposal. | None named on the pages we opened | Reviewing calls and deals | No sourced comments. |
| lemlist #9 | From $55/mo | Trial | Outbound email, with LinkedIn and calling on the higher plan. | HubSpot, Salesforce, Pipedrive, Clay | Outbound sequences a small team can start this week | No sourced comments. |
Best Sales software
Ranked on fit for this job, autonomy, controls, integrations, access, and how public the product is. Open a score to see the six parts.
| # | Agent | Best for | Pricing from | Free tier | Autonomy | Integrations | Score |
|---|---|---|---|---|---|---|---|
| 1 | Apollo | Prospecting data and sequences in one seat | Free, then $49/user/mo | Yes | Semi-autonomous | Salesforce, HubSpot, Gmail +2 | Score breakdown84
|
| 2 | HubSpot Breeze | Sales agents on top of the CRM | Free CRM, hubs from $15/seat/mo | Yes | Semi-autonomous | HubSpot CRM, Gmail, Slack +1 | Score breakdown83
|
| 3 | 11x Alice | Replacing an SDR motion, not coaching a human one | Custom | No | Autonomous | Salesforce, HubSpot | Score breakdown79
|
| 4 | Clay | Research the account before the call | From $185/mo | Yes | Semi-autonomous | Salesforce, HubSpot, Instantly +2 | Score breakdown77
|
| 5 | Reply.io | Outbound email a team can trial | From $49/user/mo billed annually | Trial | Semi-autonomous | Salesforce, HubSpot, Pipedrive +2 | Score breakdown75
|
| 6 | Artisan Ava | Autonomous outbound if you accept custom pricing | Custom | No | Autonomous | Salesforce, HubSpot | Score breakdown74
|
| 7 | ZoomInfo | Contact data before the sequence | Free Lite, then custom | Yes | Copilot | API, MCP | Score breakdown72
|
| 8 | Gong | Reviewing calls and deals | Custom | No | Copilot | None named on the pages we opened | Score breakdown70
|
| 9 | lemlist | Outbound sequences a small team can start this week | From $55/mo | Trial | Semi-autonomous | HubSpot, Salesforce, Pipedrive +3 | Score breakdown70
|
Rank 1
Apollo84
Prospecting data and sequences in one seat
- Pricing from
- Free, then $49/user/mo
- Free tier
- Yes
- Autonomy
- Semi-autonomous
- Integrations
- Salesforce, HubSpot, Gmail
Score breakdown84
- Fit for the job25/30
- Autonomy13/20
- Controls13/15
- Integrations15/15
- Access9/10
- Evidence9/10
Rank 2
HubSpot Breeze83
Sales agents on top of the CRM
- Pricing from
- Free CRM, hubs from $15/seat/mo
- Free tier
- Yes
- Autonomy
- Semi-autonomous
- Integrations
- HubSpot CRM, Gmail, Slack
Score breakdown83
- Fit for the job24/30
- Autonomy16/20
- Controls13/15
- Integrations15/15
- Access5/10
- Evidence10/10
Rank 3
11x Alice79
Replacing an SDR motion, not coaching a human one
- Pricing from
- Custom
- Free tier
- No
- Autonomy
- Autonomous
- Integrations
- Salesforce, HubSpot
Score breakdown79
- Fit for the job26/30
- Autonomy19/20
- Controls12/15
- Integrations12/15
- Access2/10
- Evidence8/10
Rank 4
Clay77
Research the account before the call
- Pricing from
- From $185/mo
- Free tier
- Yes
- Autonomy
- Semi-autonomous
- Integrations
- Salesforce, HubSpot, Instantly
Score breakdown77
- Fit for the job20/30
- Autonomy14/20
- Controls13/15
- Integrations14/15
- Access8/10
- Evidence8/10
Rank 5
Reply.io75
Outbound email a team can trial
- Pricing from
- From $49/user/mo billed annually
- Free tier
- Trial
- Autonomy
- Semi-autonomous
- Integrations
- Salesforce, HubSpot, Pipedrive
Score breakdown75
- Fit for the job20/30
- Autonomy14/20
- Controls12/15
- Integrations12/15
- Access8/10
- Evidence9/10
Rank 6
Artisan Ava74
Autonomous outbound if you accept custom pricing
- Pricing from
- Custom
- Free tier
- No
- Autonomy
- Autonomous
- Integrations
- Salesforce, HubSpot
Score breakdown74
- Fit for the job25/30
- Autonomy18/20
- Controls11/15
- Integrations11/15
- Access2/10
- Evidence7/10
Rank 7
ZoomInfo72
Contact data before the sequence
- Pricing from
- Free Lite, then custom
- Free tier
- Yes
- Autonomy
- Copilot
- Integrations
- API, MCP
Score breakdown72
- Fit for the job22/30
- Autonomy10/20
- Controls12/15
- Integrations13/15
- Access7/10
- Evidence8/10
Rank 8
Gong70
Reviewing calls and deals
- Pricing from
- Custom
- Free tier
- No
- Autonomy
- Copilot
- Integrations
- None named on the pages we opened
Score breakdown70
- Fit for the job24/30
- Autonomy10/20
- Controls13/15
- Integrations12/15
- Access3/10
- Evidence8/10
Rank 9
lemlist70
Outbound sequences a small team can start this week
- Pricing from
- From $55/mo
- Free tier
- Trial
- Autonomy
- Semi-autonomous
- Integrations
- HubSpot, Salesforce, Pipedrive
Score breakdown70
- Fit for the job18/30
- Autonomy13/20
- Controls11/15
- Integrations12/15
- Access8/10
- Evidence8/10
Pricing, features, and summaries
1
Apollo
Prospecting data and sequences in one seat
Apollo leads the sales page because a sales agent a team can deploy this week is usually a database, a sequence, and a person. Access is a 9. Autonomy is not. If you wanted a worker that replaces the SDR, read the 11x row and the SDR page.
- Pricing
- Free, then $49/user/mo
- Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.
- Key features
- Salesforce, HubSpot, Gmail, Slack, Outreach. Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.
2
HubSpot Breeze
Sales agents on top of the CRM
Breeze is the strongest 'agent on the record we already have' option. Prospecting and customer agents are metered, and the fuller ones assume a paid hub. It ranks above the autonomous SDRs because the controls and integrations are higher, not because it is more autonomous.
- Pricing
- Free CRM, hubs from $15/seat/mo
- Free CRM includes the Breeze assistant. Marketing Hub Starter is $15/seat/month billed monthly or $9/seat/month billed annually. Professional is a different budget (about $800/mo annual, plus onboarding). Prospecting and customer agents consume credits. Confirm on hubspot.com/pricing.
- Key features
- HubSpot CRM, Gmail, Slack, Salesforce. The assistant is a copilot. Prospecting and customer agents can carry a task and should still stop for a person on anything customer-facing.
HubSpot Breeze pricing and features/HubSpot Breeze alternatives
3
11x Alice
Replacing an SDR motion, not coaching a human one
Alice has the highest autonomy score on the page and a job-fit score to match. It ranks third because you cannot start without a sales process and the access score is a 2. That is a buying constraint, not a product insult.
- Pricing
- Custom
- No public self-serve price as of 5 October 2026. Budget for a sales conversation, not a card form.
- Key features
- Salesforce, HubSpot. Sold as an agent that operates outbound. Keep a human on approvals until you have watched a week of what it sends.
4
Clay
Research the account before the call
Clay is the prep layer. Reps who already have a dialer use it to stop walking into calls with a LinkedIn headline and a guess. It does not own the forecast.
- Pricing
- From $185/mo
- Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.
- Key features
- Salesforce, HubSpot, Instantly, Outreach, Slack. Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.
5
Reply.io
Outbound email a team can trial
Reply is a self-serve outbound seat. Email Volume starts at $49 per user a month billed annually, with a 14-day trial. It is not call intelligence. Gong is the row for that, and Gong does not publish a price.
- Pricing
- From $49/user/mo billed annually
- Reply's pricing file lists Email Volume from $49 per user/month billed annually for 1,000 active contacts, or $59 per user/month on monthly billing. Higher contact tiers go up the slider, and the largest tiers are contact-sales. Multichannel starts at $89 per user/month billed annually, or $99 monthly. Jason, the AI SDR, starts at $500/month. LinkedIn automation is a $69 per account add-on and calls and SMS are $29 per account. The pricing FAQ offers a 14-day trial. Last checked 5 October 2026.
- Key features
- Salesforce, HubSpot, Pipedrive, Close, Zapier. Sequences send on a schedule. Jason has a copilot mode and an autopilot mode. A person still owns the offer.
6
Artisan Ava
Autonomous outbound if you accept custom pricing
Ava is the other autonomous BDR. It sits under Clay on the total because access and evidence are thinner, not because the job fit is weak. Demo it against Alice if autonomous outbound is the actual purchase.
- Pricing
- Custom
- No public self-serve price as of 5 October 2026.
- Key features
- Salesforce, HubSpot. Positioned as an autonomous BDR. Treat the first weeks as supervised sending.
7
ZoomInfo
Contact data before the sequence
ZoomInfo is the data layer. Lite is free and needs no card. The paid credit price is not on a public card. Pair it with a sender if the job is the email, not the record.
- Pricing
- Free Lite, then custom
- ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
- Key features
- API, MCP. A person searches and exports. Credits are spent when data or AI work is used.
8
Gong
Reviewing calls and deals
Gong's pricing page has no dollar amount. Licenses are per user, plus a platform fee based on team size. Buy it when the job is understanding conversations you already had, not sending the first email.
- Pricing
- Custom
- gong.io/pricing says licenses are priced per user, there is a platform fee based on the number of users supported, and you can integrate an existing stack for free. No dollar amount, free plan, or trial is on that page. Last checked 5 October 2026.
- Key features
- None named on the pages we opened. It summarizes calls and deals a person already had. It does not send the outbound.
9
lemlist
Outbound sequences a small team can start this week
lemlist is a self-serve outbound seat, not a conversation-intelligence suite. The email plan starts at the $55 figure on the pricing page. Gong-style call review is not this product.
- Pricing
- From $55/mo
- lemlist.com/pricing shows the email plan at $69/mo struck through to $55/mo, and labels it From $55/mo. Multichannel is shown at $109 struck through to $87. Enterprise is custom. The trial FAQ says 14 days of Multichannel features except in-app calls, plus 200 credits. Last checked 5 October 2026.
- Key features
- HubSpot, Salesforce, Pipedrive, Clay, Gmail, LinkedIn. Campaigns send on a schedule. The agents draft and enrich. A person still owns the offer.
What is an AI sales agent?
AI sales tools cover the seat a rep uses and, separately, agents sold to run outbound. An AI sales agent in the strict sense is the second kind. Account research, sequences, and call review are different purchases, and this page keeps them together because that is how teams shop.
Apollo and HubSpot are daily seats. 11x and Artisan are autonomous SDRs with no public price. Gong is conversation intelligence, also with no public dollar amount. ZoomInfo is the contact data in front of the sequence.
How AI agents for sales work
A rep opens Apollo or HubSpot, researches the account, and runs a sequence. Clay fills custom fields before that. lemlist and Reply send outbound from a self-serve plan. Gong records calls the team already had and does not send the first email.
The autonomous products, Alice and Ava, are sold to operate the motion. Treat the first weeks as supervised sending even if the pitch says otherwise.
Features of AI sales tools
The feature list depends on which job you meant: data, sequences, or call review.
- Contact data or a CRM the rep already opens
- Sequences or call prep a person can edit
- A path that does not require a demo, if you need to start now
Benefits of an AI sales agent
Research lands on the account before the call, and you can tell a sequencer from a call-review product.
- Put research on the account before the call
- Run sequences from the same place as the list
- Compare an autonomous SDR only if you can buy through sales
Who uses AI tools for sales
B2B sales teams picking a daily seat, or replacing an SDR motion. Conversation-intelligence buyers are a narrower group: they already have the calls and want them reviewed. That is Gong, and the price is a proposal.
AI sales agent pricing
Apollo has a free plan, then $49/user/mo billed annually. HubSpot's free CRM includes the Breeze assistant. Fuller hubs are paid. 11x and Artisan are custom. Clay Launch starts at $185/mo. lemlist shows an email plan from $55/mo. Reply Email Volume starts at $49 per user/month billed annually. Gong does not publish a dollar price. ZoomInfo Lite is free.
Gong's pricing page says licenses are per user, plus a platform fee based on team size. Last checked 5 October 2026.
How to choose AI sales tools
Pick Apollo for a seat you can open this week. Pick Breeze if HubSpot is already the system of record. Demo 11x or Artisan only if the purchase is an autonomous SDR.
Use Reply or lemlist for outbound you can trial. Use Gong when the job is the calls you already recorded. Use ZoomInfo Lite before you book a data contract.
Related categories
Nearby jobs have their own lists. Open one when this page is only part of the work.
FAQ
Scoring method
Last verified 5 October 2026
Every product is scored out of 100 on the same six parts. Rank follows the total, then job fit, then name. The parts are shown on each row. Read the full method.