Last checked 5 October 2026
Instantly: Pricing, Features & Alternatives (2026)
Cold email infrastructure with an AI reply layer.
Overview
Instantly is built for teams that send a lot of cold email: many mailboxes, warmup, and campaigns. The AI pieces help write and reply. It is not a contact database and it is not an influencer tool. Growth, the entry paid plan, starts at $47 a month. There is no permanent free tier.
Pricing
- Pricing from
- From $47/mo
- Price model
- Subscription
- Free tier
- No
- Trial
- No
Growth starts at $47/mo on the public pricing page (lower if you pay annually). Higher plans raise sending and lead limits. Confirm the live meters on instantly.ai/pricing; the page is revised often.
Features
- Campaigns send on their own once you load leads and copy. A person still owns the offer, the list, and the mailbox health.
- Integrations: Clay, HubSpot, Salesforce, Zapier.
- Not sold as a single named model.
Autonomy: Semi-autonomous. Team size: Solo, Small team, Mid-market.
Pros
- Published starting price: From $47/mo.
- Connects to Clay, HubSpot, Salesforce, Zapier.
- Sending and warming cold email once you already have a list.
Cons
- No free tier and no trial listed.
- Mailbox connections are the sensitive surface. Review Instantly's current data terms before you connect a primary domain.
Who it is for
Sending and warming cold email once you already have a list.
Alternatives
Other products that appear in the same categories.
- ApolloFree, then $49/user/mo
- lemlistFrom $55/mo
- Artisan AvaCustom
- ClayFrom $185/mo
- Reply.ioFrom $49/user/mo billed annually
Where it ranks
- Best AI Agents for SDR#7 of 8
- Best AI Agents for Lead Generation#8 of 9
- Best AI Agents for Email#1 of 8
- Best AI Agents for LinkedIn#8 of 8