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Prices last checked 5 October 2026

Last checked 5 October 2026

Apollo: Pricing, Features & Alternatives (2026)

A contact database with sequences and an AI assist.

Overview

Apollo combines a large B2B contact database with email sequences, a dialer on higher plans, and AI writing inside the workflow. It is the practical default when a team wants data and sending in one seat and is willing to stay in the loop. It is not an autonomous SDR. The free plan is real enough to test the motion before you add seats.

www.apollo.io

Pricing

Pricing from
Free, then $49/user/mo
Price model
Subscription
Free tier
Yes
Trial
No

Free plan includes limited credits and sequences. Basic starts at $49 per user/month billed annually ($59 month-to-month). Professional and Organization sit above that. Figures checked against widely published Apollo plan cards; confirm on apollo.io before you buy.

Features

  • Sequences send on a schedule you set. AI drafts and suggests. A person still builds the list logic and the offer.
  • Integrations: Salesforce, HubSpot, Gmail, Slack, Outreach.
  • Apollo does not pin the product to one public foundation model.

Autonomy: Semi-autonomous. Team size: Solo, Small team, Mid-market, Enterprise.

Pros

  • Free tier available. Starting price: Free, then $49/user/mo.
  • Connects to Salesforce, HubSpot, Gmail, Slack.
  • Prospecting and sequenced email when a person still owns the motion.

Cons

  • SSO and advanced admin controls sit on the Organization plan. Confirm the trust center for your review.

Who it is for

Prospecting and sequenced email when a person still owns the motion.

Alternatives

Other products that appear in the same categories.

Top Apollo alternatives

Where it ranks