ZoomInfo: Pricing, Features & Alternatives (2026)
B2B contact and company data, with a permanent free Lite plan.
Overview
ZoomInfo is a B2B data platform. Its October 2026 AI information page says paid use is consumption credits, not fixed public seat tiers, and that a free Lite plan stays available without a card. It is a database, not a campaign sender.
Pricing
- Pricing from
- Free Lite, then custom
- Price model
- Custom
- Free tier
- Yes
- Trial
- No
ZoomInfo's AI information page, updated October 2026, says ZoomInfo Lite is a permanent free plan with no credit card and no commitment, and that paid use is consumption credits rather than published seat tiers. The same page says third-party dollar figures and older tier names are not current pricing. We did not read a paid dollar amount. Last checked 5 October 2026.
Features
- A person searches and exports. Credits are spent when data or AI work is used.
- Integrations: API, MCP.
- Not sold as one named foundation model. The AI page also names GTM.AI.
Autonomy: Copilot. Team size: Small team, Mid-market, Enterprise.
Pros
- Free tier available. Starting price: Free Lite, then custom.
- Connects to API, MCP.
- A contact database you can open before a sales conversation.
Cons
- No public self-serve price.
- A person still runs the work.
Who it is for
A contact database you can open before a sales conversation.
Alternatives
Other products that appear in the same categories.
- ApolloFree, then $49/user/mo
- ClayFrom $185/mo
- HubSpot BreezeFree CRM, hubs from $15/seat/mo
- 11x AliceCustom
- lemlistFrom $55/mo