Top ZoomInfo Alternatives & Competitors in 2026
ZoomInfo is b2B contact and company data, with a permanent free Lite plan. Pricing starts at Free Lite, then custom. The products below sit in the same categories.
1
Apollo
Apollo combines a large B2B contact database with email sequences, a dialer on higher plans, and AI writing inside the workflow. It is the practical default when a team wants data and sending in one seat and is willing to stay in the loop. It is not an autonomous SDR. The free plan is real enough to test the motion before you add seats.
Pricing: Free, then $49/user/mo. Best for: Prospecting and sequenced email when a person still owns the motion.
Also listed for Lead Generation, Sales, B2B Marketing.
2
Clay
Clay is a spreadsheet built for prospecting and enrichment. Claygent, its research agent, reads the web and writes custom fields. Waterfalls then try several data providers until a cell is filled. Teams push the rows into a CRM or a sending tool. It does not run a campaign by itself. It prepares the list the campaign depends on.
Pricing: From $185/mo. Best for: Researching accounts and people before a human or another agent acts.
Also listed for Lead Generation, Sales, B2B Marketing.
3
HubSpot Breeze
Breeze is HubSpot's agent layer: an assistant on the free CRM, plus content, prospecting, and customer agents that can see the contact record. The interesting agents draw down credits, and the fuller ones sit on paid hubs. It ranks high wherever the team already lives in HubSpot, and it is the wrong first buy if you would be adopting the CRM only to get the agent.
Pricing: Free CRM, hubs from $15/seat/mo. Best for: Marketing and sales teams whose system of record is HubSpot.
Also listed for Lead Generation, Sales, B2B Marketing.
4
11x Alice
Alice is 11x's outbound agent. The product is positioned as an SDR that finds accounts and works email and LinkedIn, rather than as a copilot inside a sequence tool a human already owns. There is no public self-serve price. You learn what it does on a demo, which is the main reason it does not sweep every list on access.
Pricing: Custom. Best for: Teams that want an autonomous SDR motion and can buy through sales.
Also listed for Lead Generation, Sales.
5
lemlist
lemlist combines a lead database, email sequences, and, on the multichannel plan, LinkedIn, a dialer, and messaging add-ons. The pricing page names lemAgent and separate agents for signals, enrichment, and messaging. A 14-day trial covers the multichannel feature set except in-app calls.
Pricing: From $55/mo. Best for: Outbound that may leave email and touch LinkedIn.
Also listed for Lead Generation, Sales.
6
Reply.io
Reply.io sends outbound email and, on higher plans, LinkedIn, calls, and SMS. The product includes Jason, an AI SDR that can find prospects and handle replies in copilot or autopilot. Email Volume is priced by active contacts. It is a sending platform with a small monthly data credit, not a full contact database.
Pricing: From $49/user/mo billed annually. Best for: Teams that want mailbox volume and an optional AI SDR on top.
Also listed for Lead Generation, Sales.
7
6sense
6sense Sales Intelligence covers account and contact data, intent, and a sales copilot with recommended actions and an AI writer. The pricing page shows three bundles and a demo button. It does not show a dollar amount, a free plan, or a trial.
Pricing: Not published. Best for: Account intent when you can buy through sales.
Also listed for B2B Marketing.
8
Artisan Ava
Ava is Artisan's AI business-development agent. Like Alice, it is sold as a worker that prospects and writes outbound, not as a database with an assist button. Pricing is custom. On pages where a free tier matters, Ava ranks behind tools a team can open the same day.
Pricing: Custom. Best for: Outbound teams comparing autonomous BDRs, not seats of a database.
Also listed for Sales.
9
Copy.ai
Copy.ai moved from a copywriter into a sales and marketing workflow product. The Chat plan is a published $29 entry for unlimited chat and no workflow credits. The next step, Growth, is $1,000 a month and is where automated workflows actually live. Judge it on the workflow plan, not on the $29 chat plan.
Pricing: From $29/mo. Best for: Teams ready to pay for workflows, not one-off blog posts.
Also listed for B2B Marketing.
10
Demandbase
Demandbase is an account-based go-to-market platform for sales and marketing. The pricing page says you buy a platform fee plus a flat fee per user, and that advertising and data can be bought on their own. It does not print the dollar amounts.
Pricing: Custom. Best for: ABM when sales and marketing share one account platform.
Also listed for B2B Marketing.
11
Gong
Gong records and analyzes sales conversations and deals. The pricing page does not list a dollar amount. It says licenses are per user, there is a platform fee based on how many users are supported, and integrations are included. You request a proposal.
Pricing: Custom. Best for: Teams that want call and deal review, not a sequencer.
Also listed for Sales.
12
Instantly
Instantly is built for teams that send a lot of cold email: many mailboxes, warmup, and campaigns. The AI pieces help write and reply. It is not a contact database and it is not an influencer tool. Growth, the entry paid plan, starts at $47 a month. There is no permanent free tier.
Pricing: From $47/mo. Best for: Sending and warming cold email once you already have a list.
Also listed for Lead Generation.
13
Mutiny
Mutiny generates account-based pages and sales assets such as one-to-one landing pages, decks, and deal rooms. The pricing page has a free plan, a $50 Business plan, and an enterprise plan with a published starting price. A separate FAQ disagrees with those Business and enterprise figures, so the pricing page is the one we cite.
Pricing: Free, then $50/mo. Best for: B2B teams personalizing a page or a leave-behind per account.
Also listed for B2B Marketing.
14
PhantomBuster
PhantomBuster runs automations, called Phantoms, in the cloud. The pricing page includes LinkedIn profile enrichment, outreach campaigns, and exports to a CRM. It does not sell a pre-built lead list. You use accounts you already have.
Pricing: Trial, then $56/mo billed annually. Best for: Building a fresh list from public profiles, including LinkedIn.
Also listed for Lead Generation.