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Prices last checked 5 October 2026

Top Apollo Alternatives & Competitors in 2026

Apollo is a contact database with sequences and an AI assist. Pricing starts at Free, then $49/user/mo. The products below sit in the same categories.

Apollo pricing and features

  1. 1

    Clay

    Clay is a spreadsheet built for prospecting and enrichment. Claygent, its research agent, reads the web and writes custom fields. Waterfalls then try several data providers until a cell is filled. Teams push the rows into a CRM or a sending tool. It does not run a campaign by itself. It prepares the list the campaign depends on.

    Pricing: From $185/mo. Best for: Researching accounts and people before a human or another agent acts.

    Also listed for SDR, Lead Generation, Sales, LinkedIn, B2B Marketing.

  2. 2

    lemlist

    lemlist combines a lead database, email sequences, and, on the multichannel plan, LinkedIn, a dialer, and messaging add-ons. The pricing page names lemAgent and separate agents for signals, enrichment, and messaging. A 14-day trial covers the multichannel feature set except in-app calls.

    Pricing: From $55/mo. Best for: Outbound that may leave email and touch LinkedIn.

    Also listed for SDR, Lead Generation, Sales, Email, LinkedIn.

  3. 3

    Artisan Ava

    Ava is Artisan's AI business-development agent. Like Alice, it is sold as a worker that prospects and writes outbound, not as a database with an assist button. Pricing is custom. On pages where a free tier matters, Ava ranks behind tools a team can open the same day.

    Pricing: Custom. Best for: Outbound teams comparing autonomous BDRs, not seats of a database.

    Also listed for SDR, Sales, Email, LinkedIn.

  4. 4

    HubSpot Breeze

    Breeze is HubSpot's agent layer: an assistant on the free CRM, plus content, prospecting, and customer agents that can see the contact record. The interesting agents draw down credits, and the fuller ones sit on paid hubs. It ranks high wherever the team already lives in HubSpot, and it is the wrong first buy if you would be adopting the CRM only to get the agent.

    Pricing: Free CRM, hubs from $15/seat/mo. Best for: Marketing and sales teams whose system of record is HubSpot.

    Also listed for Lead Generation, Sales, Email, B2B Marketing.

  5. 5

    Instantly

    Instantly is built for teams that send a lot of cold email: many mailboxes, warmup, and campaigns. The AI pieces help write and reply. It is not a contact database and it is not an influencer tool. Growth, the entry paid plan, starts at $47 a month. There is no permanent free tier.

    Pricing: From $47/mo. Best for: Sending and warming cold email once you already have a list.

    Also listed for SDR, Lead Generation, Email, LinkedIn.

  6. 6

    Reply.io

    Reply.io sends outbound email and, on higher plans, LinkedIn, calls, and SMS. The product includes Jason, an AI SDR that can find prospects and handle replies in copilot or autopilot. Email Volume is priced by active contacts. It is a sending platform with a small monthly data credit, not a full contact database.

    Pricing: From $49/user/mo billed annually. Best for: Teams that want mailbox volume and an optional AI SDR on top.

    Also listed for SDR, Lead Generation, Sales, Email.

  7. 7

    11x Alice

    Alice is 11x's outbound agent. The product is positioned as an SDR that finds accounts and works email and LinkedIn, rather than as a copilot inside a sequence tool a human already owns. There is no public self-serve price. You learn what it does on a demo, which is the main reason it does not sweep every list on access.

    Pricing: Custom. Best for: Teams that want an autonomous SDR motion and can buy through sales.

    Also listed for SDR, Lead Generation, Sales.

  8. 8

    ZoomInfo

    ZoomInfo is a B2B data platform. Its October 2026 AI information page says paid use is consumption credits, not fixed public seat tiers, and that a free Lite plan stays available without a card. It is a database, not a campaign sender.

    Pricing: Free Lite, then custom. Best for: A contact database you can open before a sales conversation.

    Also listed for Lead Generation, Sales, B2B Marketing.

  9. 9

    Copy.ai

    Copy.ai moved from a copywriter into a sales and marketing workflow product. The Chat plan is a published $29 entry for unlimited chat and no workflow credits. The next step, Growth, is $1,000 a month and is where automated workflows actually live. Judge it on the workflow plan, not on the $29 chat plan.

    Pricing: From $29/mo. Best for: Teams ready to pay for workflows, not one-off blog posts.

    Also listed for Email, B2B Marketing.

  10. 10

    PhantomBuster

    PhantomBuster runs automations, called Phantoms, in the cloud. The pricing page includes LinkedIn profile enrichment, outreach campaigns, and exports to a CRM. It does not sell a pre-built lead list. You use accounts you already have.

    Pricing: Trial, then $56/mo billed annually. Best for: Building a fresh list from public profiles, including LinkedIn.

    Also listed for Lead Generation, LinkedIn.

  11. 11

    Smartlead

    Smartlead sends cold email and rotates across connected mailboxes. The pricing FAQ lists four plans and says every plan includes unlimited email accounts, a free trial, and no credit card to start. It is a sending platform, not a contact database.

    Pricing: From $39/mo. Best for: Teams that already have a list and need mailbox volume.

    Also listed for SDR, Email.

  12. 12

    6sense

    6sense Sales Intelligence covers account and contact data, intent, and a sales copilot with recommended actions and an AI writer. The pricing page shows three bundles and a demo button. It does not show a dollar amount, a free plan, or a trial.

    Pricing: Not published. Best for: Account intent when you can buy through sales.

    Also listed for B2B Marketing.

  13. 13

    Demandbase

    Demandbase is an account-based go-to-market platform for sales and marketing. The pricing page says you buy a platform fee plus a flat fee per user, and that advertising and data can be bought on their own. It does not print the dollar amounts.

    Pricing: Custom. Best for: ABM when sales and marketing share one account platform.

    Also listed for B2B Marketing.

  14. 14

    Expandi

    Expandi automates LinkedIn connection requests and messages, and can add email follow-ups. The pricing page sells one public plan per LinkedIn account rather than a shared team seat. Agency pricing for larger account counts is a sales conversation.

    Pricing: From $99/account/mo. Best for: LinkedIn sequences when each sender is a real account.

    Also listed for LinkedIn.

  15. 15

    Gong

    Gong records and analyzes sales conversations and deals. The pricing page does not list a dollar amount. It says licenses are per user, there is a platform fee based on how many users are supported, and integrations are included. You request a proposal.

    Pricing: Custom. Best for: Teams that want call and deal review, not a sequencer.

    Also listed for Sales.

  16. 16

    Mutiny

    Mutiny generates account-based pages and sales assets such as one-to-one landing pages, decks, and deal rooms. The pricing page has a free plan, a $50 Business plan, and an enterprise plan with a published starting price. A separate FAQ disagrees with those Business and enterprise figures, so the pricing page is the one we cite.

    Pricing: Free, then $50/mo. Best for: B2B teams personalizing a page or a leave-behind per account.

    Also listed for B2B Marketing.

  17. 17

    Taplio

    Taplio drafts LinkedIn posts, schedules them, and can queue comments and replies in your voice. Its own product copy says nothing posts until you confirm. That is a copilot with a calendar, not an autonomous social agent. Plans start at $39 a month with a 7-day trial. The Chrome extension is a separate, free add-on.

    Pricing: From $39/mo. Best for: People who need a steady LinkedIn publishing habit.

    Also listed for LinkedIn.