Top Gong Alternatives & Competitors in 2026
Gong is call and deal intelligence, priced through a sales proposal. Pricing starts at Custom. The products below sit in the same categories.
1
11x Alice
Alice is 11x's outbound agent. The product is positioned as an SDR that finds accounts and works email and LinkedIn, rather than as a copilot inside a sequence tool a human already owns. There is no public self-serve price. You learn what it does on a demo, which is the main reason it does not sweep every list on access.
Pricing: Custom. Best for: Teams that want an autonomous SDR motion and can buy through sales.
Also listed for Sales.
2
Apollo
Apollo combines a large B2B contact database with email sequences, a dialer on higher plans, and AI writing inside the workflow. It is the practical default when a team wants data and sending in one seat and is willing to stay in the loop. It is not an autonomous SDR. The free plan is real enough to test the motion before you add seats.
Pricing: Free, then $49/user/mo. Best for: Prospecting and sequenced email when a person still owns the motion.
Also listed for Sales.
3
Artisan Ava
Ava is Artisan's AI business-development agent. Like Alice, it is sold as a worker that prospects and writes outbound, not as a database with an assist button. Pricing is custom. On pages where a free tier matters, Ava ranks behind tools a team can open the same day.
Pricing: Custom. Best for: Outbound teams comparing autonomous BDRs, not seats of a database.
Also listed for Sales.
4
Clay
Clay is a spreadsheet built for prospecting and enrichment. Claygent, its research agent, reads the web and writes custom fields. Waterfalls then try several data providers until a cell is filled. Teams push the rows into a CRM or a sending tool. It does not run a campaign by itself. It prepares the list the campaign depends on.
Pricing: From $185/mo. Best for: Researching accounts and people before a human or another agent acts.
Also listed for Sales.
5
HubSpot Breeze
Breeze is HubSpot's agent layer: an assistant on the free CRM, plus content, prospecting, and customer agents that can see the contact record. The interesting agents draw down credits, and the fuller ones sit on paid hubs. It ranks high wherever the team already lives in HubSpot, and it is the wrong first buy if you would be adopting the CRM only to get the agent.
Pricing: Free CRM, hubs from $15/seat/mo. Best for: Marketing and sales teams whose system of record is HubSpot.
Also listed for Sales.
6
lemlist
lemlist combines a lead database, email sequences, and, on the multichannel plan, LinkedIn, a dialer, and messaging add-ons. The pricing page names lemAgent and separate agents for signals, enrichment, and messaging. A 14-day trial covers the multichannel feature set except in-app calls.
Pricing: From $55/mo. Best for: Outbound that may leave email and touch LinkedIn.
Also listed for Sales.
7
Reply.io
Reply.io sends outbound email and, on higher plans, LinkedIn, calls, and SMS. The product includes Jason, an AI SDR that can find prospects and handle replies in copilot or autopilot. Email Volume is priced by active contacts. It is a sending platform with a small monthly data credit, not a full contact database.
Pricing: From $49/user/mo billed annually. Best for: Teams that want mailbox volume and an optional AI SDR on top.
Also listed for Sales.
8
ZoomInfo
ZoomInfo is a B2B data platform. Its October 2026 AI information page says paid use is consumption credits, not fixed public seat tiers, and that a free Lite plan stays available without a card. It is a database, not a campaign sender.
Pricing: Free Lite, then custom. Best for: A contact database you can open before a sales conversation.
Also listed for Sales.