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Prices last checked 5 October 2026

Last checked 5 October 2026

Semrush: Pricing, Features & Alternatives (2026)

An SEO suite with AI as a copilot, not the product.

Overview

Semrush is the broad SEO workspace: keywords, site audits, rank tracking, and competitive data. AI writing sits on top of that dataset. It is a copilot wrapped around a database, not a product that runs an SEO program.

www.semrush.com

Pricing

Pricing from
From $139.95/mo
Price model
Subscription
Free tier
Yes
Trial
Yes

A limited free account exists. Pro is $139.95/mo on monthly billing, with a lower annual rate. Guru and Business step up from there. Paid plans offer a 7-day trial. Confirm on semrush.com/pricing.

Features

  • AI features draft and summarize inside a suite a person drives. Semrush does not run your SEO program.
  • Integrations: Google Search Console, Google Analytics, Looker Studio.
  • Not sold as a single named model.

Autonomy: Copilot. Team size: Solo, Small team, Mid-market, Enterprise.

Pros

  • Free tier available. Starting price: From $139.95/mo.
  • Connects to Google Search Console, Google Analytics, Looker Studio.
  • Teams that need the SEO dataset, with AI helping at the edges.

Cons

  • A person still runs the work.
  • Account and project permissions are in the product. Confirm Semrush's current trust materials for a formal review.

Who it is for

Teams that need the SEO dataset, with AI helping at the edges.

Alternatives

Other products that appear in the same categories.

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