Top Clay Alternatives & Competitors in 2026
Clay is a research agent that fills a go-to-market table. Pricing starts at From $185/mo. The products below sit in the same categories.
1
Apollo
Apollo combines a large B2B contact database with email sequences, a dialer on higher plans, and AI writing inside the workflow. It is the practical default when a team wants data and sending in one seat and is willing to stay in the loop. It is not an autonomous SDR. The free plan is real enough to test the motion before you add seats.
Pricing: Free, then $49/user/mo. Best for: Prospecting and sequenced email when a person still owns the motion.
Also listed for SDR, Lead Generation, Sales, LinkedIn, B2B Marketing.
2
HubSpot Breeze
Breeze is HubSpot's agent layer: an assistant on the free CRM, plus content, prospecting, and customer agents that can see the contact record. The interesting agents draw down credits, and the fuller ones sit on paid hubs. It ranks high wherever the team already lives in HubSpot, and it is the wrong first buy if you would be adopting the CRM only to get the agent.
Pricing: Free CRM, hubs from $15/seat/mo. Best for: Marketing and sales teams whose system of record is HubSpot.
Also listed for Marketing, Lead Generation, Sales, B2B Marketing.
3
lemlist
lemlist combines a lead database, email sequences, and, on the multichannel plan, LinkedIn, a dialer, and messaging add-ons. The pricing page names lemAgent and separate agents for signals, enrichment, and messaging. A 14-day trial covers the multichannel feature set except in-app calls.
Pricing: From $55/mo. Best for: Outbound that may leave email and touch LinkedIn.
Also listed for SDR, Lead Generation, Sales, LinkedIn.
4
11x Alice
Alice is 11x's outbound agent. The product is positioned as an SDR that finds accounts and works email and LinkedIn, rather than as a copilot inside a sequence tool a human already owns. There is no public self-serve price. You learn what it does on a demo, which is the main reason it does not sweep every list on access.
Pricing: Custom. Best for: Teams that want an autonomous SDR motion and can buy through sales.
Also listed for SDR, Lead Generation, Sales.
5
Artisan Ava
Ava is Artisan's AI business-development agent. Like Alice, it is sold as a worker that prospects and writes outbound, not as a database with an assist button. Pricing is custom. On pages where a free tier matters, Ava ranks behind tools a team can open the same day.
Pricing: Custom. Best for: Outbound teams comparing autonomous BDRs, not seats of a database.
6
Instantly
Instantly is built for teams that send a lot of cold email: many mailboxes, warmup, and campaigns. The AI pieces help write and reply. It is not a contact database and it is not an influencer tool. Growth, the entry paid plan, starts at $47 a month. There is no permanent free tier.
Pricing: From $47/mo. Best for: Sending and warming cold email once you already have a list.
Also listed for SDR, Lead Generation, LinkedIn.
7
Reply.io
Reply.io sends outbound email and, on higher plans, LinkedIn, calls, and SMS. The product includes Jason, an AI SDR that can find prospects and handle replies in copilot or autopilot. Email Volume is priced by active contacts. It is a sending platform with a small monthly data credit, not a full contact database.
Pricing: From $49/user/mo billed annually. Best for: Teams that want mailbox volume and an optional AI SDR on top.
Also listed for SDR, Lead Generation, Sales.
8
ZoomInfo
ZoomInfo is a B2B data platform. Its October 2026 AI information page says paid use is consumption credits, not fixed public seat tiers, and that a free Lite plan stays available without a card. It is a database, not a campaign sender.
Pricing: Free Lite, then custom. Best for: A contact database you can open before a sales conversation.
Also listed for Lead Generation, Sales, B2B Marketing.
9
Copy.ai
Copy.ai moved from a copywriter into a sales and marketing workflow product. The Chat plan is a published $29 entry for unlimited chat and no workflow credits. The next step, Growth, is $1,000 a month and is where automated workflows actually live. Judge it on the workflow plan, not on the $29 chat plan.
Pricing: From $29/mo. Best for: Teams ready to pay for workflows, not one-off blog posts.
Also listed for Marketing, B2B Marketing.
10
PhantomBuster
PhantomBuster runs automations, called Phantoms, in the cloud. The pricing page includes LinkedIn profile enrichment, outreach campaigns, and exports to a CRM. It does not sell a pre-built lead list. You use accounts you already have.
Pricing: Trial, then $56/mo billed annually. Best for: Building a fresh list from public profiles, including LinkedIn.
Also listed for Lead Generation, LinkedIn.
11
UGCBloom
UGCBloom is an influencer marketing agent for brands. Specialized agents source creators, run outreach and negotiation, review video, and handle contracts and payouts. A person sets the brief and approves the work. The commercial model is a 30% fee on creator payouts, not a seat license, and the company says you pay for approved, delivered content. It is the wrong tool if you want a synthetic actor instead of a person, or if you want a general marketing copilot.
Pricing: 30% of creator payouts. Best for: Brands that want human creators and an agent running the campaign ops.
Also listed for Marketing, Influencer Marketing.
12
6sense
6sense Sales Intelligence covers account and contact data, intent, and a sales copilot with recommended actions and an AI writer. The pricing page shows three bundles and a demo button. It does not show a dollar amount, a free plan, or a trial.
Pricing: Not published. Best for: Account intent when you can buy through sales.
Also listed for B2B Marketing.
13
Ahrefs
Ahrefs is a search dataset: site explorer, rank tracking, site audit, and Brand Radar for AI prompts. The pricing page also lists an MCP server and an API. It is a research suite with AI features, not a product that publishes pages on its own.
Pricing: Free, then $129/mo. Best for: Keyword, backlink, and AI-prompt data before anyone writes the page.
Also listed for Marketing.
14
Collabstr
Collabstr is a marketplace for hiring creators on Instagram, TikTok, and YouTube. Brands can search and hire on the free plan. Paid plans add campaign posts and live analytics. A hiring fee sits on top of what you pay the creator. You still approve the deliverable before escrow releases.
Pricing: Free, then $249/mo billed annually. Best for: Hiring opted-in creators without a sales contract.
Also listed for Influencer Marketing.
15
Demandbase
Demandbase is an account-based go-to-market platform for sales and marketing. The pricing page says you buy a platform fee plus a flat fee per user, and that advertising and data can be bought on their own. It does not print the dollar amounts.
Pricing: Custom. Best for: ABM when sales and marketing share one account platform.
Also listed for B2B Marketing.
16
Expandi
Expandi automates LinkedIn connection requests and messages, and can add email follow-ups. The pricing page sells one public plan per LinkedIn account rather than a shared team seat. Agency pricing for larger account counts is a sales conversation.
Pricing: From $99/account/mo. Best for: LinkedIn sequences when each sender is a real account.
Also listed for LinkedIn.
17
Gong
Gong records and analyzes sales conversations and deals. The pricing page does not list a dollar amount. It says licenses are per user, there is a platform fee based on how many users are supported, and integrations are included. You request a proposal.
Pricing: Custom. Best for: Teams that want call and deal review, not a sequencer.
Also listed for Sales.
18
GRIN
GRIN is creator-marketing software: programs, campaigns, and the relationship record. Paid plans add Gia's Desk, which GRIN presents as its AI workspace, plus monthly credits. There is a free plan, which is rare in this category. It belongs on the influencer page as a system of record, and only as a partial fit on the UGC page, where the job is often the video itself rather than the program.
Pricing: Free, then $200/mo. Best for: In-house teams that need a creator CRM and can start free.
Also listed for Influencer Marketing.
19
Heepsy
Heepsy is a creator search and campaign tool. The pricing page includes a free plan, outreach email, and, on Plus, creator payments. Search covers Instagram, TikTok, YouTube, and LinkedIn. It is discovery software, not a payout agent that runs the program for you.
Pricing: Free, then $69/mo billed annually. Best for: Searching creators yourself, with a published starter price.
Also listed for Influencer Marketing.
20
HypeAuditor
HypeAuditor analyzes creator audiences and flags suspicious followers and engagement. It is a vetting tool, not a campaign agent and not a UGC production tool. The pricing page is a demo request, so we do not print a monthly number. Use it when the expensive mistake is paying for a fake audience.
Pricing: Custom. Best for: Checking audience quality before a contract.
Also listed for Influencer Marketing.
21
Jasper
Jasper is a marketing workspace: brand voice, knowledge, audiences, and agents that draft campaigns across channels. The old cheap creator tier is gone. Pro is a single seat with a short trial, and Business is where the agent builder, API, and admin controls live. It is strongest when the job is on-brand writing, and weaker when the job is technical SEO or a live outbound motion.
Pricing: From $69/mo. Best for: Teams producing a lot of on-brand marketing copy.
Also listed for Marketing.
22
Modash
Modash is a discovery and analytics product for Instagram, TikTok, and YouTube creators. You search, open profiles, unlock contact details within plan limits, and track campaigns. It is a strong database with a copilot's posture, not an agent that runs outreach and payouts while you watch a queue. Essentials has a published price. Use it when the job is 'find and judge creators,' not 'operate the campaign.'
Pricing: From $199/mo billed yearly. Best for: Teams that want to search and evaluate creators themselves.
Also listed for Influencer Marketing.
23
Mutiny
Mutiny generates account-based pages and sales assets such as one-to-one landing pages, decks, and deal rooms. The pricing page has a free plan, a $50 Business plan, and an enterprise plan with a published starting price. A separate FAQ disagrees with those Business and enterprise figures, so the pricing page is the one we cite.
Pricing: Free, then $50/mo. Best for: B2B teams personalizing a page or a leave-behind per account.
Also listed for B2B Marketing.
24
Semrush
Semrush is the broad SEO workspace: keywords, site audits, rank tracking, and competitive data. AI writing sits on top of that dataset. It is a copilot wrapped around a database, not a product that runs an SEO program.
Pricing: From $139.95/mo. Best for: Teams that need the SEO dataset, with AI helping at the edges.
Also listed for Marketing.
25
Smartlead
Smartlead sends cold email and rotates across connected mailboxes. The pricing FAQ lists four plans and says every plan includes unlimited email accounts, a free trial, and no credit card to start. It is a sending platform, not a contact database.
Pricing: From $39/mo. Best for: Teams that already have a list and need mailbox volume.
Also listed for SDR.
26
Surfer
Surfer scores a draft against the pages already ranking and against AI-search visibility. Surfy is the writing assistant inside the editor. The product is a copilot for people who ship pages, not an agent that owns an SEO program. Discovery, the entry content plan, starts at $49 a month. Higher plans add more documents and prompt tracking.
Pricing: From $49/mo. Best for: Writing and revising pages so they can compete in search.
Also listed for Marketing.
27
Taplio
Taplio drafts LinkedIn posts, schedules them, and can queue comments and replies in your voice. Its own product copy says nothing posts until you confirm. That is a copilot with a calendar, not an autonomous social agent. Plans start at $39 a month with a 7-day trial. The Chrome extension is a separate, free add-on.
Pricing: From $39/mo. Best for: People who need a steady LinkedIn publishing habit.
Also listed for LinkedIn.
28
Upfluence
Upfluence combines creator search, a CRM, and outreach, with a long association with Shopify brands. It is a platform a team operates, not an agent that clears a queue of negotiations. Pricing is custom. It ranks on the influencer page for teams that already know they want search plus a system of record and are ready to talk to sales.
Pricing: Custom. Best for: Brands that want search and CRM under one custom contract.
Also listed for Influencer Marketing.