Source: https://bestagentsfor.com/agents/clay/
Markdown: https://bestagentsfor.com/agents/clay/index.md

Title: Clay: Pricing, Features & Alternatives (2026) | Best Agents For

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Last checked 5 October 2026

# Clay: Pricing, Features & Alternatives (2026)

A research agent that fills a go-to-market table.

## Overview

Clay is a spreadsheet built for prospecting and enrichment. Claygent, its research agent, reads the web and writes custom fields. Waterfalls then try several data providers until a cell is filled. Teams push the rows into a CRM or a sending tool. It does not run a campaign by itself. It prepares the list the campaign depends on.

www.clay.com

## Pricing

Free plan includes Claygent, 100 data credits, and 500 actions a month, with a 200-row cap. Launch starts at $185/mo ($167/mo billed annually). Growth starts at $495/mo. Checked against Clay's public pricing page on 5 October 2026.

## Video walkthrough

The Easiest Way To Get B2B Clients In 2025 [Clay.com Tutorial] · Clay

## Features

- Claygent can research a row without a person clicking through sources. A person still decides what gets pushed into outbound.

- Integrations: Salesforce, HubSpot, Instantly, Outreach, Slack.

- Claygent is the named agent. Clay does not sell a single foundation model as the product.

Autonomy: Semi-autonomous. Team size: Solo, Small team, Mid-market, Enterprise.

## Pros

- Free tier available. Starting price: From $185/mo.

- Connects to Salesforce, HubSpot, Instantly, Outreach.

- Researching accounts and people before a human or another agent acts.

## Cons

- Enterprise adds SSO, role controls, and warehouse syncs. Confirm the current trust page before a security review.

## Who it is for

Researching accounts and people before a human or another agent acts.

## Alternatives

Other products that appear in the same categories.

- ApolloFree, then $49/user/mo

- HubSpot BreezeFree CRM, hubs from $15/seat/mo

- lemlistFrom $55/mo

- 11x AliceCustom

- Artisan AvaCustom

Top Clay alternatives

## Where it ranks

- Best AI Agents for Marketing#2 of 8

- Best AI Agents for SDR#5 of 8

- Best AI Agents for Lead Generation#1 of 9

- Best AI Agents for Sales#4 of 9

- Best AI Agents for Influencer Marketing#8 of 8

- Best AI Agents for LinkedIn#4 of 8

- Best AI Agents for B2B Marketing#2 of 8